Re Alliance

RNS Number:9851J
Maverick Entertainment Group PLC
21 March 2005


For immediate release: 21 March 2005

    Maverick agrees strategic alliance with New York based Peak Entertainment

Maverick Entertainment Group plc ("Maverick"), the AIM listed company
specialising in the creation, acquisition and development of intellectual
property rights ("IPR") in children's films, television programmes, characters
and related entertainment products is pleased to announce that it has entered
into a strategic alliance with New York based Peak Entertainment Holdings Inc.
("Peak"), (OTCBB: PKEH), for an initial three year period from March 2005.

The alliance will deliver multi-continental fully integrated entertainment
production, television and home video/DVD distribution, publishing,
merchandising and licensing capabilities.

Maverick and Peak are synergistic businesses. Both companies are dedicated to
the children's entertainment market and have a number of their own animation
projects, Maverick has "Muffin the Mule", which is due to launch later this
year, and children's BBC favourite "Snailsbury Tales" while Peak has action
adventure series "Monster Quest" and pre-school show, "The Wumblers". Together
these intellectual properties comprise an international broadcast proposition
from which both companies can exploit the licensing and merchandising rights
which have been created.

The alliance has already led to "in principle" agreements with key licensees 
and is expected to be cash generative in the second quarter of 2005.

Mike Diprose, Chief Executive of Maverick, commented, "This agreement will
provide Maverick with a competitive advantage. The commercial opportunities are
excellent and have the potential to significantly improve the trading position
of both companies. In the near term, having Peak on board to drive the
distribution of the "Muffin the Mule" animation globally will be a great help 
in securing better terms for the sale of merchandise licences."

"By combining Peak's credentials in the worldwide exploitation of IP, brand
marketing, licensing and toy manufacturing with Maverick's production,
publishing, DVD and Video expertise we will take our 'concept to consumer'
vision to a new level," commented Wilf Shorrocks, Chief Executive Officer and
co-founder of Peak.

Phil Ogden, Managing Director of Peak further commented; "Considered industry
thinking would suggest commercial successes in the TV-derived children's
entertainment business is a fusion of quality production to an international
broadcast platform. Companies who have the ability to control and execute all
these key factors from within a fully integrated business model have the
opportunity to succeed."



For further information please contact:


Mike Diprose                                  Lulu Bridges/Katy Pratt
Maverick Entertainment Group PLC              Tavistock Communications Ltd
Tel: [phone]                            Tel: [phone]
Email: [e-mail]       Email: [e-mail]




About Maverick Entertainment

Maverick Entertainment Group plc ("Maverick"), is an AIM listed company
specialising in the creation, acquisition and development of intellectual
property rights in children's films, television programmes, characters and
related entertainment products. Maverick's IPR portfolio includes children's
icon Muffin the Mule and Snailsbury Tales. Its publishing division represents
characters such as Bananas in Pyjamas, Hairy Maclary, Fairly Odd Parents, 64 Zoo
Lane and the Nelvana Home Video Catalogue.

Muffin the Mule was the first children's TV character, making his BBC premiere
on 20 October 1946. Hugely successful in the 50s and 60s and now very much part
of English heritage, he is due to return to the screens in 2005, just in time
for his 60th birthday. Maverick will initially produce forty, 10 minute episodes
to transmit on the BBC in 2005 and 2006. The animation team for Muffin was also
behind the successful Snailsbury's Tales, shown on Cbeebies and CBBC last year
and due to be aired again this year.

About Peak Entertainment

Peak Entertainment Holdings Inc. is a fully integrated multimedia company
dedicated to quality children's television entertainment, character licensing
and consumer products. The Company's unique, fully integrated business model,
which includes concept creation and branding, production of entertainment
programmes, character licensing, and manufacturing and distribution of toys and
related consumer products, gives it maximum quality control and speed-to-market
while developing total brand equity. Peak's properties include Monster Quest,
The Wumblers, Little Big Feet, Faireez, Countin' Sheep and Mini Flora. For more
information please visit the Company's website at http://
www.peakentertainment.co.uk.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
SALJBMRTMMATMIA