Directorate Change

    Date: 26 July 2004 ANNOUNCEMENT FOR IMMEDIATE RELEASE

                                LEISUREPLAY PLC                                

                      Non-Executive Director Appointment                       

Leisureplay is pleased to announce the appointment of Lindsay Meredith Smith,
BA (Hons), ACA (aged 53) as a director with immediate effect.

Mr. Smith is a qualified Chartered Accountant and a Merchant Banker by
background.

He worked for 11 years, up to 1990, with Henry Ansbacher & Co Limited (Merchant
Bankers), principally as a director of Corporate Finance, he established a new
office for the bank in New York where he was based for 2 years, and then
established a Venture Fund for the bank in London. He has been involved in
stock market flotations for UK and overseas companies in London, and has
advised private and public companies on mergers and acquisitions in the UK and
overseas.

Mr. Smith is currently a founder investor and non-executive director of Pureflo
Limited, a small company engaged in water filtration for commercial and
domestic applications, and is involved in consulting on specialised aerospace
and surveillance/defence applications.

He is also a non-executive director of Roof Revivers Limited and a director of
the following dormant companies: Airship Technologies Group Limited, Kingston
Capital Partners Limited, Strat-Tel.com Limited and Pure Water Holdings
Limited.

Within the past five years he has served as a director of Movies on the Move
Limited and Advanced Technologies Group Limited, he is no longer a director of
either.

Movies on the Move Limited, of which Mr. Smith was a director from August 2000
until February 2002, went into receivership and then liquidation, following a
downturn in passenger numbers on Eurostar where the company provided a rental
service of DVDs and DVD players. No action was recommended against any of the
directors by the DTI.

Mr. Smith was appointed to the board of Norton Group PLC, after the appointment
of DTI inspectors and the removal of the previous board. During 1992-93, he
oversaw a number of the non-operational subsidiaries and the holding company
being put into liquidation under the aegis of the Official Receiver. He was a
director of each of the companies in the Norton Group at the request of the
Norton board and with the support of the Midland Bank, one of the main
creditors.

Mr. Smith was appointed a director of Advanced Material Systems Limited in
August 1990. The company was placed into receivership in 1993. The liquidator
offered no criticism of Mr. Smith.

In 1984, Henry Ansbacher & Co. Limited ("HA"), where Mr. Smith was a director
in the Corporate Finance Department, at the request of the Panel on Takeovers
and Mergers, acted for Milbury Limited (Milbury") in the resolution of an
acquisition and its re-listing on the London Stock Exchange and in respect of
Milbury's relationship with its major shareholder St. Piran Limited ("St.
Piran").

St. Piran provided the commitment to Milbury of an unsecured loan as support
for Milbury. At a later date, St. Piran took security over the assets of
Milbury. Upon discovery of the grant of security and the unwillingness of the
parties to reverse this, HA resigned as advisers to Milbury. St. Piran
subsequently exercised its security precipitating the collapse of Milbury.

HA was criticized in the DTI inquiry report into the affair. Mr. Smith was
named as a director of HA involved in the transaction and therefore shared in
the criticism by the DTI inspectors. The major criticism of HA was on the
grounds that HA should have known at the outset that Milbury was not a suitable
client to bring to the market and should not have accepted instructions to act
in the matter.

Save for the information disclosed above there is no other information falling
to be disclosed under Rule 15 of the AIM Rules.

For further information please contact,

Philip Reid, Chairman

Leisureplay PLC

Tel. [phone]

Adam Reynolds / Ben Simons

Hansard Communications

Tel. [phone]



END