Defenx plc New Software Launch (6289Q)

TIDMDFX

RNS Number : 6289Q

Defenx plc

01 December 2016

1 December 2016

Defenx PLC

("Defenx" or the "Company")

New software launch to target Ukraine and Eastern Europe

Defenx PLC (AIM:DFX), the mobile security software solutions company, is pleased to announce that it has secured a partnership agreement with a European software developer to distribute its parental control software suite in Ukraine and across Eastern Europe and the CIS. Defenx Parental Control, the first solution developed with the Company's Software Development Kit (SDK), has already secured a 75,000 unit pre-order.

Defenx Parental Control protects under-age smartphone and tablet users from inappropriate content and enables parents to manage their children's online activity. It enables parents to remotely control when and how their child's device is used, for example, by limiting access and data usage to defined times and blocking use of the camera. Parents can also view call and messaging history, photos and be alerted when their child arrives or leaves specific locations. In addition, the App includes a panic function, which can be triggered by a Bluetooth connected button, to alert the designated parent or guardian by email, SMS and even via a call centre thereby turning the smartphone into a tool to safely increase their child's independence.

Based in Kiev, the distribution partner has an established network of long-term partnerships with telephone carriers and electronics retailers in Ukraine, Russia and neighbouring countries including Georgia and Azerbaijan. It also acts as the web solution provider for Doctor Eugene Komarovskiy (www.komarovskiy.net), a pediatrician with a strong reputation in Russian speaking countries who has published books dedicated to the wellbeing of children aged 0-14 and has a significant social media following. Dr Komarovskiy is supporting the product through his web and TV channels. In addition, electronic retailers in the Ukraine have already expressed a strong interest in the product.

The Company will sell both its own branded Defenx Parental Control, mainly to retailers, and a white-label version through Dr Komarovskiy. The product launch is scheduled for the first quarter of 2017 in Ukraine and will then be rolled out across Eastern Europe and other CIS countries. It is anticipated that further partnerships will be entered into to distribute Defenx Parental Control in other territories during 2017.

Andrea Stecconi, CEO of Defenx PLC, commented: "We are delighted to announce this significant partnership and believe it should increase our sales traction in the Ukraine and Eastern Europe next year and thereafter. The subject of protecting children from potential predators and danger is understandably an extremely emotive one and we are delighted that our software addresses this need at an affordable price."

Enquiries

 
 Defenx PLC 
  Andrea Stecconi - Chief Executive Officer 
  Philipp Prince - Chief Financial Officer     020 3769 0687 
 Strand Hanson Limited (Nominated and 
  Financial Advisor) 
  Richard Tulloch / Ritchie Balmer / 
  James Bellman                                020 7409 3494 
 WH Ireland (Joint-Broker) 
  Adrian Hadden / Nick Prowting                020 7220 1666 
 Beaufort Securities (Joint-Broker) 
  Jon Belliss                                  020 7382 8300 
 IFC Advisory (Financial PR and IR) 
  Graham Herring / Tim Metcalfe / Heather 
  Armstrong                                    020 3053 8671 
 

About Defenx

Founded in 2009, Defenx is a fast-growing and profitable security software company that offers a range of products for the mobile, PC and network security markets. Defenx security software is priced competitively, fully featured and efficient (reduced use of memory, processing capacity and therefore power).

A flexible marketing strategy, focused on white-label and profit-share arrangements with distributors, telecoms companies and hardware manufacturers, enables Defenx to compete with established industry incumbents. Since inception, Defenx has sold over 3.8 million security software licenses, primarily in Europe, the Middle East and Africa.

Defenx's global distribution partners currently include 3Italia, Seagate Technology, Türk Telecom and Western Digital, amongst others including telecoms operators, systems integrators and original equipment manufacturers. Defenx was admitted to trading on AIM on 3 December 2015, raising GBP2.1 million to accelerate its growth through new channel partners and product development.

Website

www.defenx.com/company/investors

This information is provided by RNS

The company news service from the London Stock Exchange

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December 01, 2016 02:00 ET (07:00 GMT)