Debt Free Direct Share Discussion Threads

[advfn_1] 06/3/2007 14:52

The market boggles me everytime.

[sat69] 06/3/2007 14:49

Back to £3 - INCREDIBLE!

[quotes_4_u] 06/3/2007 14:47

So the price goes up and up after the news.

Want a shareprice to drop ?

Announce upbeat statements and record profits !

Want a shareprice to rise ?

Announce a profits warning !

[sat69] 06/3/2007 13:10

SP steadied now. With the bad news out of the way, I feel we can only climb from here.

[diogenesj] 06/3/2007 12:27

I'm afraid you're right, quotes.

[sat69] 06/3/2007 11:18

DFD, the UK's biggest arranger of Individual Voluntary Agreements, a less
onerous form of personal bankruptcy, is currently expected to report profit of
9.7-10.3 mln stg.
DFD shares were down 5.54 pct at 290 pence at 10.30 am.
The company said it remains on track to meet market forecasts for 2008.

[quotes_4_u] 06/3/2007 10:57

They have to "pretend" to be confident for 2008 otherwise the shareprice
would collapse, it's all too common in struggling companies to add the spin
to try and shore up their falling shareprice, i would either stay clear or
short.

Bouncing nicely indeed for that short.

[sat69] 06/3/2007 10:54

Still expected to make around £10 mill this year. Could have been a lot worse. And it looks like they are now more focused on turning this around for the future. Sounds like a good recovery play.

[diogenesj] 06/3/2007 10:45

Another carefully presented profit warning today: 2007 results will be 10% to 15% below the current range of market forecasts; still 'confident' about meeting forecasts for 2008, apparently, but what does anyone know about 2008?

[sat69] 06/3/2007 10:34

The share price has recovered from the initial dive to 270p. The company seem confident of a strong 08 with the new lead generation source in place

[jailbird] 06/3/2007 10:28

the figures for this yr are still ok.

[sat69] 06/3/2007 10:25

...and just when the going was looking good!

Debt Free Direct Trading Update


RNS Number:3959S
Debt Free Direct Group PLC
06 March 2007


6 March 2007


DEBT FREE DIRECT GROUP PLC

TRADING UPDATE



Debt Free Direct Group (DFD), the leading debt advice and solutions company,
today provides a trading update.

In our recent trading update, dated 26 January 2007, we highlighted our
expectation that the final quarter of FY07 would be challenging, which might
make achieving market expectations difficult. We are now in a position to
quantify the impact on profits in FY07 of increased advertising costs and lower
call volumes, together with creditor concerns.

Our confidence in achieving market expectations for FY08 remains unchanged.

Advertising performance

The deterioration in advertising performance continued in February 2007. It is
not yet clear whether this was a result of:

- increased competitor advertising, or

- lower consumer confidence in the IVA solution arising from the tone of press
reporting generated by ongoing creditor concerns

With regard to competitor advertising, we have been encouraged by the
Advertising Standards Authority response to the highlighting of misleading and
untruthful IVA adverts. As a consequence, in the longer term we anticipate that
the IVA advertising market will not remain as competitive as it is currently.

New lead generation source

Notwithstanding the above, as part of its continuing strategy to reduce
acquisition costs, DFD has entered into a 2 year agreement with an established
money advice organisation for the exclusive generation of leads. Those leads
will cover the complete range of debt solutions (including IVAs, DMPs, Trust
Deeds, mortgages and loans). This business is currently generating significant
numbers of leads per month (around 10% of DFD's existing volumes) and
anticipates further growth over the period of the agreement. Whilst this
arrangement will have little impact on the current financial year, it will
benefit future periods significantly.

New IVA case generation

We now anticipate new case numbers for March and April being around 600 new IVA
cases per month (counting joint cases = 1).


Overall DFD Group

Debt Free Direct has made significant progress in FY07. Market expectations for
FY07 were originally at #8 million (adjusted PBT) and were subsequently upgraded
twice, with the consensus moving to adjusted PBT of #11 million.

Since our trading update in January 2007, the consensus has been revised.
However, we believe that the outcome for FY07 will be approximately 10-15% below
the current market consensus range (#9.7 million to #10.3 million adjusted PBT).

Looking ahead, whilst we may be impacted by higher advertising costs (and lower
response rates), the beneficial impact of the new lead source and the increase
in our non IVA revenue per call mean that advertising cost per IVA can increase
significantly without impacting overall profitability. As a consequence, our
confidence in achieving market expectations for FY08 remains unchanged.

Enquiries:

Debt Free Direct Group plc
Andrew Redmond, Chief Executive Officer 0845 296 0100
Paul Latham, Finance Director 0845 296 0200

[sat69] 06/3/2007 09:14

Having surpassed £3 twice now in the last few weeks, this has now become a new support level. There is still a huge gap to fill now between £3 and £5. Hopefully we will soon hit somewhere in the middle - say £4, in the coming weeks.

[sat69] 05/3/2007 19:30

Another 'after the market' rns. It seems that the big boys are filling their boots. Surely a strong BUY signal?

RNS Number:3621S
Debt Free Direct Group PLC
05 March 2007

Debt Free Direct Group PLC (the "Company")

Notification of major interests in shares

The Company received notification on 2 March 2007 from Columbia Wanger Asset
Management L.P. that as at 26 February 2007, it is now interested in 3,749,295
Ordinary Shares of 1p each representing 10.01% of the Company's issued share
capital. The number of voting rights is also 3,749,295.

Enquiries:

Andrew Redmond, Chief Executive Officer 0845 296 0100

Paul Latham, Finance Director 0845 296 0200

This information is provided by RNS
The company news service from the London Stock Exchange
END

[sat69] 05/3/2007 19:29

Future Key Announcement Dates
November 2007 - H1 results

[sat69] 28/2/2007 20:40

Banks are continuing to report ever increasing bad debts - undoubtedly good news for IVA's.

There's a huge gap to fill now between £3 and £5. Looking plausible to hit somewhere in the middle - say £4, in the coming weeks. I'm hanging in there!

[not manu] 28/2/2007 19:59

looks more like a technical bounce from very oversold levels

[paul10269] 26/2/2007 11:50

Looks like they are moving again - they have been spending a lot on advertsing tlast 6/8 weeks and I guess that should improve their market share - if the market is their then DFD should be doing ok - bit to early to write the debt companies off me thinks. Good close support level to buy off as well for the brave.

[chris coxon] 18/2/2007 20:11

Sat69 - I sympathise, won a large chunk on Premium Bonds recently and bought heavily into this baby at £5. Went for lunch on day of TA came back to find they were in free fall, no stop loss, so sold swiftly at £4. BIG LOSS.
However we must learn and move on.
Sorry mate no help but a lot of us have been there.

[johndee] 15/2/2007 16:02

All creditors work with our company...they all stop interest charges and eventually write off at least 60% of the balance of the debt....and its not an IVA company.

[megordon] 14/2/2007 21:17

Looks like the start of a good bounce, back to around 4.50 maybe, fair value IMHO. Always the same, mass panic and overselling then quick ramp back up again to a realistic level. Good luck to all the longs.

[25cent] 14/2/2007 12:03

Sounds desperate to me to pin your hopes on someone buying this out?
I dont think that anyone will be able to even get any backing untill the air clears with respect the banks new attitude towards IVA shark companies.

[25cent] 14/2/2007 00:13

This looks hog tied, just waiting around for the next bit of bad news in the sector to drop another 20%.
This whole sector reminds me of the internet gambling sector last summer.
Can anyone tell me just when\where they expect any good news from this company or the sector to come from?