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BTR Blue Star Mob

0.55
0.00 (0.00%)
26 Apr 2024 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Stock Type
Blue Star Mob BTR London Ordinary Share
  Price Change Price Change % Share Price Last Trade
0.00 0.00% 0.55 01:00:00
Open Price Low Price High Price Close Price Previous Close
0.55 0.55
more quote information »

Blue Star Mobile BTR Dividends History

No dividends issued between 26 Apr 2014 and 26 Apr 2024

Top Dividend Posts

Top Posts
Posted at 23/4/2013 08:57 by godin
Thats the price it is,charts on advfn for btr are not up todate.
Posted at 16/3/2012 03:58 by cezary
Looks like BTR on the way up again!!
Posted at 29/2/2012 08:29 by jimgym
Nelson108. I agree with your comments and am wondering if folks recon Glencore will want more from BTR than just the existing offtake agreement. I recommend anyone who wants to find out more to access the "Hot Copper" forum in Australia. Well worth a read.
Posted at 21/10/2008 17:50 by washbrook
OWEN GREEN -BTR
-------------------------------------
The departure of its founding genius, Sir Owen Green, was like the opening of Pandora's Box:

troubles flew out in uncontrollable profusion.

The same thing happened to another British star, General Electric, after Lord Weinstock departed;

in a few short years, the stage was set for a 90% decline in the value of the renamed Marconi.
Posted at 01/2/2008 15:44 by rivaldo
Hmmm....glad i got out here, even if only eventually. Funnily enough with a £0.66m m/cap I'm tempted to bung a few pounds back in given the turnover. but cash flow is the key now - do BTR have the resources to survive? There's the legal claim to fund too...interesting to see if the directors buy some shares at this price.
Posted at 26/11/2007 14:22 by rivaldo
No, the results were just fine imo - an improved PBT of £63k has been skewed by the one-off provision.

SW was right about the selling though. Probably people fed up with waiting or worried by the known negatives in the narrative, and I for one can't blame them.

BTR is profitable and now has a £2.2m m/cap, against £4.25m annualised sales with a client list to die for. It's only a matter of time imo on those ratios before BTR is snapped up - hopefully sooner rather than later, as I suppose it'll be another 6 months and the finals before sowething happens here.
Posted at 29/10/2007 07:55 by rivaldo
This all sounds good, especially "the success of Bluestar's existing specialist divisions"...

I wonder how BTR got access to "one of the largest and certainly most unique music libraries in the world"? I know they commissioned a few one-offs previously, but this sounds of a different order of magnitude?



"Bluestar Mobile Group plc
Expansion into Music and Promotions

Bluestar Mobile Group plc ('Bluestar'), the AIM listed specialist marketing
company focusing on the mobile, sport and entertainment sectors, have extended
their client offering with the launch of two new divisions; Bluestar Music and
Bluestar Promotions.

The expansion follows the success of Bluestar's existing specialist divisions
Bluestar Mobile and Bluestar Sport and will be headed up by Bluestar CEO Steve
Clarke.

Bluestar Music will offer a range of business solutions that will enable
existing and new clients to promote and market music to their consumers. It has
access to one of the largest and certainly most unique music libraries in the
world and also has the necessary rights in place to utilise it.

Bluestar Promotions will specialise in developing compelling promotional
concepts in the areas of Music, Film, Sport, Travel and Entertainment and has
dedicated in-house resource to deliver complete integrated marketing solutions.

Steve Clarke, Bluestar CEO, said, 'As technology develops, clients are
approaching us with increasingly diverse needs and briefs. With the launch of
the Music and Promotions divisions we can create tailored campaigns which fulfil client requirements on all levels.'

This progression now sees Bluestar providing its expert full service solutions
across a wide range of marketing sectors including sponsorship, mobile
marketing, retail consumer promotions and licensing."
Posted at 17/10/2007 10:53 by rivaldo
Hi chaps. I just had a chat with the CEO.

The US move is exactly the opposite to your comments above (well, according to him anyway!). MacLachlan has stepped down because he was put in last year as a temporary measure to establish the US office because of immediate demand for BTR's services.

The US office has apparently attracted new business and developed well, and the staff now recruited can take the business on - MacLachlan as a major shareholder is happy to now return to the UK and advise as a non-exec.

The Beijing office is now up and running and BTR are leveraging their blue chip client base, since most of those clients have or are setting up offices tehre.

The general tenor of the CEO was extremely optimistic and pretty bullish in terms of winning new business. In particular, the Olympics next summer should bring in good business, but he was at pains to point out that BTR should grow quarter on quarter, irrespective of one-off events. I took this as good news given the World Cup's contribution to last H1.

I'm also intrigued that apparently there's going to be a 3 month PR campaign starting in November to get BTR's name known in the investment community. I assume this means new broker notes from the likes of Edison/Hardman, media interviews etc etc...and I'd hope this is because the H1 results are going to be worth getting more widely known.

Finally, Pepsi have become a new client in the last 3 months!

Pepsi's logo appears on the BTR% web site now. I don't suppose anyone out there realises Pepsi are a client yet because again there hasn't been an RNS, presumably because of client confidentiality (which is the reason for the PR black out on the RNS front recently).

The CEO talks a good game, so I'm happy to hold here. The current price at a £3m m/cap looks good to me with decent profitability beckoning and BTR's terrific client list.
Posted at 12/10/2007 14:30 by rivaldo
Nice one! Thx Tole. BTR has advanced nicely, but the pace of progress has been slower than I'd have liked. As this article makes clear once BTR gets going there's big potential. Hopefully these results will show at worst continued progress in the core buisiness, though it'll be interesting to see if the World Cup effect makes a difference. If BTR even show similar results to last year's H1 then that might be considered an excellent result.

Here's the article:

"Blue Star Mobile has existed for less than three years but it is already a
profitable mobile phone content and services business with potential to grow in
the UK as well as in the US and China. It has good prospects either as an independent business or as a potential target for a larger marketing services company.

Blue Star Mobile provides mobile content and marketing services to publishers
and brands. Customers include 20th Century Fox, where Blue Star produces
campaigns for new film releases, SKY, British Airways and Bacardi. Blue Star can design and deliver mobile promotions for customers. Revenues come from developing the service plus ongoing maintenance revenues. It can also manage mobile content businesses for clients. It developed The Sun's mobile portal offering downloads, competitions and promotions and it shares revenues
with the newspaper.

Blue Star has a sport sponsorship business focused on mobile brands whose customers include T-Mobile. This did particularly well during the World Cup in 2006. The sport sponsorship side of the business has been involved in contract negotiations between David Beckham and Motorola and created content and campaigns involving the footballer.

Blue Star Mobile swung from a loss of £65,000 to a profit of £101,000 in the year to March 2007 as its turnover moved ahead from £3.06m to £4.43m. The first half of the financial year benefited from the 2006 football World Cup. Most of the annual growth came from the mobile branding and promotions operations and that should continue this year. Demand for services should
grow as the capabilities of handsets increases. Blue Star is also becoming involved in producing mobile applications that train people to use handsets.

Management believes music is a potential promotional product that can be used by mobile and the company has developed a mobile radio service for Bacardi. Acquiring rights from record companies isn't economic so Blue Star has commissioned 10 music tracks that are offered to buyers of certain Motorola phones. The costs of this have been capitalised. No other development
costs are capitalised.

International sales account for more than one-quarter of turnover and Blue Star is expanding overseas. A US subsidiary has
started trading in Chicago. The company is also setting up a business in China, which will be run by a Chinese person who has worked for Blue Star in the UK. Blue Star is well aware of the problems encountered by the likes of MonsterMob so it is being cautious about its Chinese expansion.

Chief executive Steve Clarke believes that mobile promotions are something that
the big agencies do not do well. There is a shortage of talent in the area as well, which means that a larger marketing group looking to boost its expertise could consider a bid for Blue Star.

The liquidity of the shares isn't great as there can sometimes be days between trades. There are days though, when there are a number of trades and the bid/offer spread is currently 9p - 10.5p.

The shares are trading on 46 times last year's earnings - that rating should fall rapidly though. House broker Seymour Pierce forecasts a profit of £210,000 on revenues of £5.1m in the year to March 2008. That reduces the prospective multiple to just below 20. The shares have drifted lower in
the past six months but there has been no bad news. The potential rate of profit growth over the next few years makes the shares attractive in our opinion. Consider as a speculative buy."
Posted at 06/6/2007 13:10 by chancedog
Shankly6784

I thought that I would wait a few days before I replied to your post. By spreading out the posts it makes it look like there is more interest in this board! However,I've concluded my approach just tends to make it look sad, doesn't it.
I bought into BTR about 2 years ago at 14.5p on my broker's recommendation. Clearly it has been up and down again since then. I added more recently so I have about a £10k investment now.
I am simply assuming that my investment will double over the medium term through continuing the reasonable progress they have made. The results may help to bring that timescale into the short term and may help define how big and how quickly BTR may grow. However, the company's progress is not very transparant between interims and finals, so friday is an important chance to communicate their story.
Their story is a key thing for me in terms of generating interest in the company. Their field of activity clearly indicates that BTR are capable of delivering key messages to target audiences, but their own story needs to be plausible and evidenced by results.
The results will no doubt show increased turnover, but they also need to begin to form a clear relationship between turnover and profitability. Only then will the undoubted massive size of their potential market begin to indicate how much value could be created, and in what timescale.That is what their target investment pundits and the rest of their audience need to know. BTR have made it very clear that they are not going to grow irresponsibly, so the pace of growth,turnover, profit, value and the timescale for all of that is going to be very straightline all else being equal. However, shareprice ( upwards I hope) may be far more volatile as their story is communicated over the coming period, given, in my opinion, that we are at a low base currently.
I would have added more this week but I could only buy a maximum of 1000 from my broker, so I have not bothered.
Good luck to BTR holders.

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