Joseph Iannicelli Joins Smart Employee Benefits Board of Directors

Smart Employee Benefits Inc. ("SEB") (TSX VENTURE:SEB), is a technology company
providing "business processes software solutions and services" to corporate and
government clients with specialty practices focused on "managing group health
benefit solutions, plan administration and claims processing." 


SEB is pleased to announce that Mr. Joseph Iannicelli joins the Board of
Directors. As an independent Director, Mr. Iannicelli brings over 25 years
experience within the Canadian Life and Health Insurance sector, in particular
in the group benefits industry.


Joseph is currently CEO of Banyan Work Health Solutions, a leader in disability
management and return to work programs, offering services nationally and
internationally to a wide variety of public; and private sector employees and
major Canadian insurers. Prior to joining Banyan, Mr. Iannicelli was President
and CEO for the Canadian operations of The Standard Life Insurance Company for
over seven years. Mr. Iannicelli has served on numerous boards and advisor
roles, including OMERS, Bikini Village, and Canadian Spirit Resources as
Chairman of the Board.


States Mr. Iannicelli, "I'm certainly excited about the opportunity to play a
role in seeing SEB achieve their goals. Its investment in health technology and
its vision in deploying its core technology expertise within the group health
sector, will lead to enhanced services and value to both private and public
sector employers, plan sponsors and their members. I look forward to adding my
expertise and contributing to an already dynamic group of people within the SEB
family." 


States John McKimm, CEO of SEB, "Joseph brings a high level of expertise and
knowledge derived from a consistent track record of leadership within the
Canadian Healthcare and Insurance sector. We welcome him to our board, and with
his addition we continue to build around quality people who will work towards
our goal of providing leading technology solutions in the deployment of health
technology and group health services to employers, plan sponsors, and government
health programs."


ABOUT SEB: SEB is a technology company specializing in providing solutions to
manage and transact "Big Data". A specialty practice area is "Health Care". SEB
provides software, solutions and services specializing in managing group benefit
solutions and healthcare claims processing environments for corporate and
government clients. Health Claims Processing alone is a $60.0 billion industry,
of which over $37.0 billion is employee group benefit plans and over $25.0
billion of other healthcare benefit claims (e. g. workers' compensation claims,
travel benefits, various federal and provincial government programs, dental
associations, drug associations, etc.). In the employee group benefits industry,
SEB operates as a Third Party Administrator and Insurance Brokerage utilizing
its software platform to provide "totally hosted PCI compliant supply chain
solutions" for managing the complete group benefits business processes between
insurers, clients, brokers, consultants, technology service providers and
healthcare service providers. In healthcare claims processing, SEB also operates
as a systems integrator utilizing its technology platform together with other
technologies to provide customized, fully integrated solutions for specialized
environments (e.g. travel claims, student benefits, hospitals, unique government
applications etc.). The technology and expertise deployed in this area also
allows SEB to provide other related supply chain, systems integration and human
resource solutions and services to the same clients. 


For further information about SEB, please visit www.seb-inc.com. 

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that
term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.


FOR FURTHER INFORMATION PLEASE CONTACT: 
MEDIA CONTACTS: Smart Employee Benefits Inc.
John McKimm
President/Chief Executive Officer
[phone]
[e-mail]


Smart Employee Benefits Inc.
Shelly Frank
Vice-President, Marketing
[phone] x 358
[e-mail]
www.seb-inc.com


First Canadian Capital Corp.
Dan Boase
416-742-5600 or 1-866-580-8891
[e-mail]


First Canadian Capital Corp.
Eric Balog
416-742-5600 or 1-866-580-8891
[e-mail]