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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Kellanova | NYSE:K | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
-0.24 | -0.42% | 57.48 | 58.40 | 57.29 | 58.01 | 3,655,654 | 01:00:00 |
CHICAGO, June 10, 2024 /PRNewswire/ -- How do you use Artificial Intelligence (AI) in your day-to-day? Do you use it in your personal or professional life? From personalized recommendations to automated customer service, generative AI is not just a futuristic concept but a present-day reality that is transforming companies and the way we interact with them.
Google predicts that by 2030, 80% of marketing will rely on AI*. This transformation is not just on the horizon; it is here. Companies embracing AI today are setting the stage to outperform their competitors. Surprisingly, less than 35% of businesses currently use AI, with 80% of AI projects failing*. So why, when AI holds so much promise, are so many companies failing to realize the opportunity?
Throughout our journey at Kellanova, and previously Kellogg Company, we have embedded some critical principles that have meant our AI initiatives are starting to have a real business impact. It is not AI we are competing with; it is other marketers using AI. Some AI marketing tools are game changers, but our edge lies in how we use these tools to differentiate ourselves and standout.
How we're differentiating ourselves in our AI marketing strategy:
We are seeing results and continuing to test and learn to drive real business value:
In today's fast-paced digital landscape, Kellanova is experimenting and leaning into this spirit as we learn, mature and embed capabilities. We are committed to being a data-driven organization using advanced analytics to transform how we understand consumers and shoppers. A few years ago, we saw AI's potential to revolutionize our marketing to connect with consumers.
Today, we stand on the cusp of a new era, where AI is not just a tool but a strategic enabler in our quest to become the best global snacking company. With AI, we are reimagining how we engage our consumers delivering personalized experiences at scale and delighting them at the speed of desire.
AI will continue reshaping marketing. By embracing these principles and seeing AI as a strategic tool, we can continue to drive toward our vision of being the world's best snacks-led powerhouse.
There are many benefits of AI in marketing, but there are throughout the business as well. Recently, our Chief Technology Officer, Ramesh Kollepara, shared how we're leaping into the future with AI as we continue to reimagine the way we do every aspect of business. To learn more about our AI work at Kellanova, read his post here.
*https://www.ibm.com/downloads/cas/GVAGA3JP#:~:text=%E2%80%93%20AI%20adoption%20and%20strategy:%2P0Today%2C%2035%,additional%2042%%20reported%20they%20are%20exploring%20AI
View original content to download multimedia:https://www.prnewswire.com/news-releases/insights-from-kellanovas-marketing-journey-with-artificial-intelligence-302168363.html
SOURCE Kellanova
Copyright 2024 PR Newswire
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