Baozun Inc. (Nasdaq:BZUN), a brand e-commerce solutions provider in China, today announced its unaudited financial results for the second quarter ended June 30, 2015.
Second Quarter 2015 Financial Highlights:
– Total net revenues were RMB517.6 million (US$83.5 million), an increase of 98.0% year-over-year.
– Income from operations was RMB4.7 million (US$0.8 million), an increase of 17.9% year-over-year.
– Non-GAAP income from operations was RMB12.0 million (US$1.9 million), an increase of 121.2% year-over-year.
– Non-GAAP net income was RMB7.4 million (US$1.2 million), an increase of 25.4% year-over-year.
– Basic and diluted non-GAAP net income attributable to ordinary shareholders per American Depository Share were RMB0.28 (US$0.04) and RMB0.24 (US$0.04), respectively, compared with basic and diluted non-GAAP net loss attributable to ordinary shareholders per ADS of RMB1.25 and RMB1.25, respectively, for the same period of 2014.
Second Quarter 2015 Operational Highlights
– Total Gross Merchandise Volume was RMB1,215.4 million, an increase of 84.4% year-over-year.
– Distribution GMV6 was RMB453.8 million, an increase of 123.0% year-over-year.
– Non-distribution GMV7 was RMB761.6 million, an increase of 67.1% year-over-year.
– Average GMV per GMV brand partner8 was RMB13.9 million, an increase of 41.9% year-over-year.
– Maikefeng, the Company’s closeout retail online platform, contributed RMB38.1 million to total GMV, an increase of 591.4% year-over-year.
– Number of brand partners increased 23.8% year-over-year to 99.
– Number of GMV brand partners increased 26.5% year-over-year to 86.
“We are very pleased to report robust financial and operational growth in our first earnings results following our listing on NASDAQ in May 2015, which was a significant milestone for us,” commented Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun. “In the second quarter, total net revenues increased 98.0% year-over-year as we added new brand partners, solidified our relationship with existing ones and expanded our order fulfillment capabilities. We opened our newest warehouse in Guangzhou Cainiao Logistics Park in July 2015. This will strengthen our logistical presence in southern China and allow us to optimize inventory management and improve efficiency across the entire delivery process. We believe this will reinforce our market leading position and enable us to provide a better overall e-commerce solution.”
Mr. Beck Chen, Chief Financial Officer of Baozun added, “Our strong performance during the second quarter of 2015 was driven primarily by our focus on growing same store sales. Looking ahead, we will continue to optimize our service offerings and enhance operational efficiency in order to support our long-term growth and provide a continuously improving e-commerce solution to our brand partners.”