NEW YORK, April 6, 2020 /PRNewswire/ -- According to a
Pipedrive survey conducted among 1,424 sales and marketing
professionals during a virtual panel discussion on April 2nd, 63% of respondents believe the current
'sales crisis' due to the pandemic will end in four to six months.
In addition, 62% of respondents said they have changed or modified
their offerings to address emerging customer needs during the
crisis.
Pipedrive CTO Sergei Anikin said,
"The poll results show that while no one knows for certain how long
the pandemic will last, most sales and marketing teams noted that
they have been quick to respond. They are staying connected to
customers and prospects and pivoting to offer essential products or
services that have value right now."
Other survey results revealed that companies starting to
experience a drop in sales have adapted, with 26% refocusing or
redeploying staff. However, at this early stage of the pandemic,
the large majority of sales teams have not made staff
changes to their sales teams (70%). Only 4% of respondents said
that they are hiring additional sales staff due to an
increase in sales and demand. Finally, 45% of sales and marketing
professionals acknowledged that they are struggling with what to
say to clients and prospects right now.
The panelists at the sold out webinar "Sales and Marketing amid
the COVID-19 pandemic" organized by sales CRM Pipedrive included
Matt Heinz, one of the Top 50
Most Influential People in Sales Lead Management, Lisa Coyle, co-CEO of 360 Payments, a payment
processor and Pipedrive customer, and Pipedrive CTO, Sergei Anikin. The discussion was moderated by
Chris Shipley, innovation analyst
and author of the upcoming book, "The Adaptation Advantage."
Anyone can access a recording of the thirty-minute panel discussion
for free on the Pipedrive Sales Community along with survey
findings. The Pipedrive Sales Community connects more than
1600 sales professionals worldwide. Anyone can join the Pipedrive
Sales Community using either their Pipedrive login credentials, or
LinkedIn account.
About Pipedrive Inc.
Founded in 2010, Pipedrive is the
first CRM platform developed from the salesperson's point of view.
Today, Pipedrive is used by sales teams at more than 90,000
companies worldwide. Pipedrive is the top-rated CRM and has offices
in Dublin; Lisbon; London; New
York; Prague; Riga, Latvia; Tampa/St. Pete; and Tallinn and Tartu, Estonia. Learn more at Pipedrive.com.
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SOURCE Pipedrive