Recognition Highlights Roborock's Commitment
to Innovation and Global Excellence
HONG KONG, June 20, 2024 /PRNewswire/ -- Roborock, a global
leader in ultra-intelligent home robotics engineered to simplify
daily life, is proud to announce its recognition as one of the
Kantar BrandZ Top 50 Chinese Global Brand Builders for the year
2024. Ranking 32nd, this prestigious accolade honors
Roborock's unwavering commitment to innovation and its prominence
in the global market.
BrandZ Award: A Mark of Excellence
Kantar BrandZ, a globally
recognized authority on brand equity, leverages the expansive
consumer insights from its Kantar Profiles network. In partnership
with Google, the eighth annual Chinese Global Brand Builders Report
employs a stringent research methodology, integrating Kantar's
extensive database with Google's detailed consumer surveys and
search analytics to evaluate over 400 Chinese brands, ultimately
identifying the top 50.
This year's report delivers an in-depth analysis of consumer
perceptions and assessments of Chinese brands across 15 categories
in 11 international markets. Despite a global economic slowdown,
the report reveals that the overall strength of China's top 50 global brands has seen a
notable increase of 17% year-on-year, reaching a new peak. This
growth underscores the resilience and expanding global influence of
Chinese brands.
Roborock's Journey to the Top
Roborock's consecutive recognition in the Kantar BrandZ Top 50
Chinese Global Brand Builders underscores its dedication to a
user-centric approach and outstanding market performance. The
brand's global leadership is affirmed not only by its status as the
number one seller of robotic vacuum cleaners worldwide, as
certified by Euromonitor, but also by its presence in over 170
countries, serving more than 15 million households. Roborock holds
leading positions in key markets including Turkey, the United
States, Germany, Korea, and
the Nordics.
This success stems from Roborock's substantial investment in
research and development, accounting to 260
million USD over the past five years. Innovations such as
the FlexiArm Design™ Side Brush exemplify Roborock's commitment to
enhancing the home cleaning and simplifying user interaction. These
technological advancements have played a crucial role in the
company's recent product launches, boosting its revenues and
facilitating further expansion into the global market, solidifying
Roborock's status as a leader in smart home technology.
About Roborock
Roborock is a leading smart cleaning brand renowned for its
intelligent cleaning solutions. With a steadfast dedication to
becoming a global leading smart appliance player, Roborock enriches
lives with its innovative line of robotic, cordless, wet/dry vacuum
cleaners, and washer-dryers. Rooted in a user-centric approach, our
R&D-driven solutions cater to diverse cleaning needs in over 15
million homes across 170+ countries. Headquartered in Beijing and with strategic subsidiaries in key
markets, including the United
States, Japan, the Netherlands, Poland, Germany, and South
Korea, Roborock is dedicated to elevating its market
presence worldwide. For more information, visit
https://global.roborock.com/.
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