Reader's Digest Names Ben Madden Associate Publisher, Advertising
27 October 2003 - 8:59PM
PR Newswire (US)
Reader's Digest Names Ben Madden Associate Publisher, Advertising
PLEASANTVILLE, N.Y., Oct. 27 /PRNewswire-FirstCall/ -- Reader's
Digest today named Ben Madden Associate Publisher, Advertising. It
was announced by Christopher Lambiase, Vice President, Publisher.
Madden will join Reader's Digest on November 17, from SmartMoney,
where he was Associate Publisher. Madden will report to Lambiase.
As Associate Publisher, Madden will work with Chris Lambiase to
direct all day-to-day advertising sales activities for Reader's
Digest focusing on automotive, food, package goods and technology.
"Ben has the right sales instincts and management style to take
Reader's Digest to the next level," said Lambiase. While at
SmartMoney, Madden led successful page gains. Through September
2003, ad pages at SmartMoney are up 10.18%. Madden moved swiftly up
the ranks at SmartMoney holding positions as National Advertising
Director, Group Director, Integrated Sales and Marketing and
Account Manager. Prior to joining Smart Money, Madden held
positions at Bicycling Magazine and Reebok International. Reader's
Digest is America's leading consumer magazine with a monthly
readership of 43 million readers and has a larger reach than all
primetime television shows. The Reader's Digest Association, Inc.
(NYSE:RDA), is a global publisher and direct marketer of products
that inform, enrich, entertain and inspire people of all ages and
all cultures around the world. The company's main Web site is at
http://www.rd.com/. Revenues were $2.5 billion for the fiscal year
ended June 30, 2003. Global headquarters are located at
Pleasantville, New York. DATASOURCE: Reader's Digest CONTACT:
Media, William Adler, +1-914-244-7585, or , or Investors, Richard
Clark, +1-914-244-5425, or , both of Reader's Digest Web site:
http://www.rd.com/
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