- Rawlings will leverage SidelineSwap's recommerce technology
and value guide to power a comprehensive trade-in program for its
customers.
- Rawlings' customers will be able to trade-in their used
baseball and softball bats online at Rawlings.com, at Rawlings
retail locations, and at its mobile HitLabs.
- Customers who trade-in their bats will receive Rawlings gift
cards that can be applied to next season's purchase, and the used
bats will be resold on SidelineSwap.com.
ST.
LOUIS and BOSTON,
July 9,
2024 /PRNewswire/ -- SidelineSwap, the world's
largest online marketplace for new and used sporting goods, and
Rawlings®, a long-time leading manufacturer in diamond sports, are
announcing a comprehensive resale partnership that will bring
SidelineSwap's recommerce services to Rawlings, Easton, Miken, and Worth customers throughout
the U.S.
SidelineSwap has been named the "Official Resale Partner of
Rawlings" and will power trade-in programs for baseball and
softball bats at all six Rawlings retail locations, as well as at
select baseball and softball tournaments throughout the U.S.
Athletes can bring in their used bats from any major brand and
receive a Rawlings e-gift card on the spot for the trade-in
value of their used bats. In addition to the added value to the
customer, the program will provide sustainable benefits to the
environment by reducing waste keeping products out of
landfills.
"We are excited to announce this resale partnership
with SidelineSwap. We know today's baseball and softball
consumer not only demands the best performing technology, but they
also care about maximizing their dollars when they shop," said
Dylan Kavanagh, vice-president of
omnichannel for Rawlings. "As the leader in sports resale,
SidelineSwap has enabled Rawlings to accomplish multiple strategic
goals: we lower the cost barrier for our customers by enabling them
to trade-in and trade-up to our latest products, we keep the used
sports gear out of landfills, and we enable the used gear to play
on to another athlete. Our customers win, sports win, and the
environment wins."
Rawlings is also planning a launch of SidelineSwap's proprietary
online trade-in technology on the Rawlings family of websites later
in the year where customers can get an instant bat trade-in quote
on the site, print out a prepaid shipping label, and ship their
used bats in to SidelineSwap's trade-in processing center where the
bats will be processed, and a Rawlings e-gift card will be issued
upon receipt and inspection.
Additionally, SidelineSwap and Rawlings will host dozens of
trade-in events at select locations around the U.S. where Rawlings
customers will be able to trade-in all types of used sports gear,
in addition to bats, for a Rawlings e-gift card. At trade-in
events, customers simply drop-off their gear where it will be
evaluated by SidelineSwap buying experts, and customers will be
paid the trade-in value in a Rawlings e-gift card that can be used
towards a future purchase.
"We are excited to launch this partnership with Rawlings and
honored to help them introduce resale options for their customers,"
said Brendan Candon, chief executive
officer of SidelineSwap. "It's great to see the leading brands in
baseball embrace resale to make it easier for their customers to
get into the latest and greatest Rawlings products through
trade-in."
For more information about SidelineSwap's trade-in events, and
to find a location near you, please visit:
https://sidelineswap.com/trade-in-events.
About SidelineSwap:
SidelineSwap - the world's largest
online marketplace for sporting goods - makes it easy for athletes,
fans and sports families to safely buy and sell their gear. Founded
in 2015, SidelineSwap has enabled athletes to earn more than
$250,000,000 to date by reselling the
extra gear they have at home. Buyers can expect to find great value
on a wide range of inventory across all sports, and sellers can
quickly & easily turn their used sporting goods into cash or
shopping credit. SidelineSwap was one of the fastest growing
marketplaces on Andreessen Horowitz's A16z Top 100 marketplace list
for the 3rd year in a row, and is the recommerce partner of choice
for leading sports & outdoor brands.
About Rawlings:
Established in 1887, Rawlings is an
innovative leading global brand and manufacturer of premium
baseball and softball equipment, including gloves, balls, and
protective headwear. Rawlings' unparalleled quality, innovative
engineering and expert craftsmanship are the fundamental reasons
why more professional athletes, national governing bodies and
sports leagues choose Rawlings. Rawlings is the official baseball,
glove, helmet, face guard and base of Major League Baseball®, the
official baseball of Minor League Baseball® and the official
baseball and softball of the NCAA® and the NAIA®.
Rawlings acquired Easton Diamond Sports®, the official equipment
supplier of Little League® Baseball and Softball, Team USA Softball®, and USSSA® Softball, in 2020.
The company is headquartered in St.
Louis. For more information, please visit
www.Rawlings.com.
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SOURCE Rawlings