FONTANA, Calif., Dec. 6, 2012 /PRNewswire/ -- Brush Buddies,
the world's leading brand of licensed manual toothbrushes, and
Global Merchandising Services, a leader in international music
merchandising, announced today that One Direction is the newest
artist to be featured on the wildly successful line of Brush
Buddies Singing Toothbrushes. The announcement was made today
by Anish Patel, Chief Executive
Officer of Brush Buddies, and Barry
Drinkwater, Founder and Owner of Global Merchandising
Services, Ltd.
(Photo: http://photos.prnewswire.com/prnh/20121206/LA24868)
Brush Buddies created the Singing Toothbrush category during the
summer of 2011 with their launch of two products that each featured
two hit songs by Justin Bieber.
Brush Buddies expanded the category with new products in 2012
featuring new songs by Justin Bieber
and new artists Lady Gaga and LMFAO.
"We are thrilled to announce One Direction as the second music
group in our portfolio and are particularly excited about launching
in their home countries of the UK and Ireland," states Patel. "Our products
have become known for representing artists in their unique style
and our packaging allows consumers to play the two songs on each
brush while maintaining the product in a safe hygienic shell while
in-pack.
Brush Buddies is one of three licensee's of One Direction in the
Oral Care category. Brush Buddies acquired the worldwide
license, excluding North America,
to produce singing toothbrushes utilizing the name, likeness and
music of One Direction.
One Direction is comprised of members Niall Horan, Liam
Payne, Harry Styles,
Louis Tomlinson and Zayn Malik, who were put together after
auditioning for The X Factor UK in 2010. Their debut album, Up All
Night, has reached #1 in 16 countries, selling more than 3 million
albums, 8 million singles and 1 million DVD's worldwide. The
group has also amassed nearly seven million followers on Twitter
and 10 million Likes on Facebook.
About Brush Buddies
Brush Buddies is the world's leading provider of entertaining and
educational oral care products for people of all ages. The Brush
Buddies brand includes Singing toothbrushes, featuring
chart-topping hits by Justin Bieber,
Lady Gaga and LMFAO; Sonic toothbrushes, which clean with 30,000
stokes-per-minute; Talking toothbrushes, designed as five
characters to teach young brushers proper technique; Poppin'
toothbrushes, designed as five animal characters whose brush head
pops with action and Standard toothbrushes, designed as three
whimsical characters fit for smaller hands.
Brush
Buddies
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About Global Merchandising Services
Based in London, Los Angeles, and San
Francisco, Global is the turnkey solution for design,
product development, manufacturing and sales in all channels of
retail distribution: live events, web stores, sponsorships, and
third-party licensing. Global Merchandising Services was
established in 2008 by 30-year industry veteran Barry Drinkwater, founder and former worldwide
CEO of Bravado International Group. GMS provides a
non-corporate alternative for artists and entertainment-rights
holders searching for a combination of old-school service and
cutting edge development. Global creates unique and
innovative international merchandise programs as creative as they
are profitable. Our staff of industry experts combine
passion, experience and knowledge to maximize all potential revenue
streams and deliver quality merchandise to the consumer.
www.globalmerchservices.com
Contact: Jessica Reza, Director
of Consumer Products
Phone: 877-274-8358
Email: jessica@brushbuddies.com
Contact: Jeff Mellin, Director of
Marketing
Phone: 909-434-0911 ext. 119
Email: pr@brushbuddies.com
SOURCE Brush Buddies