The integrated luxury retailer is the ultimate
gifting destination for those in pursuit of the extraordinary
through exceptional gifts, one-of-a-kind experiences, and
world-class service
DALLAS, Oct. 25,
2023 /PRNewswire/ -- In celebration of the holiday
season, Neiman Marcus is creating the preeminent shopping
destination through immersive experiences, unparalleled
clienteling, and the ultimate luxury fashion and gifting
assortment. The retailer today unveiled the 97th edition
of its iconic Christmas Book, inclusive of its
legendary Fantasy Gifts, through the theme of Neiman's
Express. These beloved initiatives bring to
life the Magic of Neiman Marcus for its discerning customers
in pursuit of the extraordinary. Neiman Marcus will amplify
its holiday experiences through a strategic digital-first,
integrated marketing strategy.
"We are committed to providing unparalleled experiences and
services to our luxury customer across our integrated retail
model," said Ryan Ross,
President, Neiman Marcus and Head of NMG Customer Insights.
"Every gift is carefully curated, not only for their beauty and
craftsmanship, but also for their ability to create unforgettable
moments. Our holiday offerings are a testament to our legacy as the
ultimate fashion and gifting destination and support our growth
strategy, Revolutionizing Luxury Experiences."
The integrated luxury retailer's 2023 holiday
campaign invites customers to explore remarkable gifts and
holiday dressing inspiration through white-glove service. Building
upon the creative direction of the Fall campaign, Neiman's
Express evokes the romance of travel as well as the figurative
journey of discovering the best that luxury fashion has to offer.
The campaign reimagines a past brand concept from 1994 that
featured an actual fashion-filled locomotive traversing
coast-to-coast for modern times. Almost 30 years later, the
retailer features a metaphysical train set and a dream sequence
through the eyes of supermodel Jessica
Stam. Customers can experience the Neiman's
Express in-stores, through online channels, in the annual
Christmas Book, and through their dedicated Style
Advisors.
"Neiman Marcus has a tradition of putting on a show for the
holidays and being a place for all to dream," said Nabil Aliffi, Chief Brand Officer, Neiman Marcus. "Through this
year's coordinated marketing and communications efforts across all
customer touchpoints, we hope to provide style and gifting
inspiration that highlights the incredible product assortment we
have. We continue to look to new ways to surprise and delight our
customers and own the holiday season."
First published in 1926, the Neiman Marcus Christmas
Book has maintained its personal touch while evolving into
a legendary source for alluring and spectacular gifts. The
book features gifts across all categories, and the very best
holiday dressing assortment with exclusive products from
ready-to-wear, ladies shoes, designer and fine jewelry, handbags,
and men's suiting. Customers can enjoy countless exclusives from
the world's most desired brands. There is truly something for
everyone on your holiday list.
Today, the retailer also unveiled its 64th annual Fantasy Gifts.
These exclusive, once-in-a-lifetime experiences are meant to
inspire customers and remind us all that there's a little fantasy
in every gift. The 2023 Fantasy Gifts include:
- Make Your Wish Come True: Walt Disney Animation Studios
will transform you into an animated character.
- Ultimate Olympic Experience in Paris: Join the Ralph Lauren team and Team
USA at the Olympic Games Paris
2024.
- Yachting Treasure Hunt:
Embark on an adventure through the islands of Indonesia for a yachting treasure hunt of
high-end jewelry with Pelorus Yachting.
- Cannes & Carats: Escape to the French Riviera for
the 2024 Cannes Film Festival as a guest of Maison Chopard.
- Cadillac CELESTIQ Carmen: Become the owner of a
one-of-one CELESTIQ Carmen electric vehicle commissioned by
Cadillac.
- Milan Design & Experience with Nina Magon: Enjoy a trip to Milan with one of the world's most in-demand
interior designers, Nina Magon, who
will redesign a space in your home.
- Immersive Crystal Experience: Craft your own masterpiece
from the world's purest crystal at Baccarat.
- Star Performer of the Ballet: Experience an American
Ballet Theater performance behind the curtain with a walk-on
role.
As a longstanding tradition, each Fantasy Gift has a
philanthropic component, reminding customers of the importance of
giving back. Neiman Marcus has a rich history of Leading with Love,
and this year the retailer continues its philanthropic efforts
partnering with the Boys & Girls Clubs of America on a
point-of-sale fundraising campaign that customers can participate
in.
Neiman's is grounded in the special relationships it has with
customers and is committed to delivering world-class service that
exceeds their needs. Customers can discover exclusive access and
one-of-a-kind experiences however they choose to engage with the
brand. The retailer offers a slew of services to make its
customers' lives extraordinary including gift wrapping and personal
shopping services from its 3,000+ talented Style Advisors. Neiman
Marcus will also create the holiday magic by hosting more than 500
events this holiday season including Breakfast with Santa, White
Elephant parties in select stores, trunk shows, and gift
personalization moments.
The retailer's Power of One People Strategy continues with a new
holiday tradition – the Magic Maker Series. This associate
engagement campaign offers a behind-the-scenes glimpse into NMG's
holiday planning, highlighting the many associates and roles that
contribute to the ongoing legacy of creating holiday magic, and
Revolutionizing Luxury Experiences for its customers across
NMG.
The Fantasy Gifts, holiday campaign, gift guides, and Magic
Maker Series are now viewable on Neiman's online and corporate
channels, and in stores. For more information and to access
creative assets, view the press kit.
#NeimanMarcus | #NeimansExpress | #NMFantasyGifts |
@neimanmarcus
ABOUT NEIMAN MARCUS:
Neiman Marcus is a Dallas-based luxury retailer, providing
customers access to exclusive and emerging brands, anticipatory
service, and unique experiences since 1907. Each day, Neiman Marcus
connects with customers worldwide while delighting them with
exceptional experiences across a 36-store presence in the U.S., one
of the largest U.S. e-commerce luxury platforms, and
industry-leading remote selling and personalization technology.
From delectable dining and indulgent beauty services to bespoke
experiences and exclusive products, there is something for
everyone. To keep up with the latest news and events at Neiman
Marcus, visit neimanmarcus.com or follow the brand on
Instagram, Facebook, and YouTube,
Neiman Marcus Group is a relationship business that leads with
love in everything we do for our customers, associates, brand
partners, and communities. Our legacy of innovating and our culture
of Belonging guide our roadmap for Revolutionizing Luxury
Experiences. As one of the largest multi-brand luxury retailers in
the U.S., with the world's most desirable brand partners, we are
delivering exceptional products and intelligent services, enabled
by our investments in digital, data and technology. Through the
expertise of our 10,000+ associates, we deliver and scale a
personalized luxury experience across our three facets of our
integrated retail model- in-store, eCommerce, and remote selling.
Our NMG Way culture, powered by our people, combines
individual talents into a collective strength to make life
extraordinary. NMG WOW (Way of Working) is the company's unique,
integrated working philosophy to do their best work, full stop. Our
flagship brands include Neiman Marcus and Bergdorf Goodman. For
more information, visit neimanmarcusgroup.com.
ABOUT NEIMAN'S EXPRESS HOLIDAY
CAMPAIGN:
Neiman's Express invites customers to
embark on a journey for exceptional gifts and experiences this
holiday season. The campaign features 147 brands, directed by
The Scandebergs at Vivid Kid Studios. Notable models include
Jessica Stam, Kerolyn
Soares, Paco
Dique and Matthew
Bell. Inspired by the romance of travel, Neiman's
Express showcases our boundless mission to bring the best in
luxury to our customers and demonstrates the strength of our
relationships. The styling by Ola Ebiti celebrates the magic
of travel, the sense of occasion and the transformative power of
fashion, giving our customers a reason to dress up. Neiman's
Express builds upon the themes of the Fall Campaign,
extraordinary dreamscapes and celebrating the sublime. The campaign
continues to draw upon the brand's heritage, incorporating the
butterfly as a key motif within the campaign video. Neiman's
Express will be activated in a 360-degree approach across
all three facets of the retailers integrated retail model. For more
information about Neiman's Express, please click
here.
ABOUT NEIMAN MARCUS FANTASY GIFTS:
The debut of the
Neiman Marcus Fantasy Gifts marks the official start of the holiday
season. Neiman Marcus Fantasy Gifts Revolutionize Luxury
Experiences for our customers through unique gifts and
experiences that cannot be found anywhere else. Celebrating 64
years of Fantasy Gifts, Neiman Marcus continues to deliver holiday
magic to our clients. The Neiman Marcus Fantasy Gifts program dates
back to 1959 when Stanley Marcus and
his brother Edward brainstormed an extraordinary gift as a response
to a press inquiry for unusual Christmas gifts. They decided upon a
Black Angus steer, delivered on hoof or in steaks, complete with a
silver-plated serving cart. Thus, starting a tradition for over 60
years, Neiman Marcus has partnered with top brands, events,
and cultural icons to bring these remarkable Fantasy Gifts to life.
In the spirit of discovery and looking back to the brand's
heritage, Neiman Marcus continues the annual Fantasy Gifts program
with more whimsical, magical, and experiential gifts than ever
before. The bestowing of philanthropic gifts is another
long-standing Neiman Marcus tradition, with all Fantasy Gifts
incorporating a charitable component into their proceeds. For more
information on the 2023 Fantasy Gifts, please click here.
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SOURCE Neiman Marcus