ARLINGTON, Va., Jan. 30,
2025 /PRNewswire/ -- Artificial Intelligence (AI)
began in the 1950s. Seventy years later it is widespread and
versatile in its application to various industries, including
beverage alcohol.
The National Alcohol Beverage Control Association (NABCA)
collaborated with the director of AI for Brown Forman, Amit Parulekar, to produce an article that
addresses the basics of AI in this industry: AI in The
Beverage Alcohol Marketplace – Simply the Basics.
Mr. Parulekar presented Crafting the Future: Generative AI in
the Alcohol Beverage Industry, during NABCA's 30th
Annual Administrator's Conference, in Missoula, Montana, last October. This article
sets the tone for what AI is and explores its nuance in beverage
alcohol including its value, benefits, potential uses, areas of
growth and challenges. It also outlines what to consider when
choosing AI tools, the people that need to be part of your AI
development and implementation team, and general tips for embracing
AI.
Click the respective links for information about NABCA, and
Brown Forman.
About NABCA:
Established in 1938, NABCA is the national association representing
the Control State Systems - those jurisdictions that directly
control the distribution and sale of beverage alcohol within their
borders. Headquartered in Arlington,
VA, NABCA's mission is to support and sustain members in
their efforts to protect public health and safety and ensure
responsible and efficient systems for beverage alcohol distribution
and sales.
About Brown-Forman:
Brown-Forman Corporation has been building exceptional spirits
brands for more than 150 years, responsibly upholding our founding
promise of "Nothing Better in the Market." Our portfolio of premium
brands includes the Jack Daniel's Family of Brands, Woodford
Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The
Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord,
Gin Mare, Fords Gin, Slane, and Coopers' Craft. With a team of
approximately 5,400 employees worldwide, we proudly share our
passion for premium beverages in more than 170 countries. Discover
more about us at brown-forman.com and stay connected through
LinkedIn, Instagram, and X.
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SOURCE National Alcohol Beverage Control Association, Inc.
