QINGDAO, China, June 20, 2024 /PRNewswire/ -- Hisense, a global
home appliance and consumer electronics brand, is marking its third
successive partnership with UEFA European Championship™, debuting
as the Official VAR Screen Provider for UEFA EURO 2024™ this
summer.
The introduction of Video Assisted Referee (VAR) technology has
been one of the most significant changes in football in the last 50
years. The innovation has improved the game's fairness and
accuracy. For the first time in UEFA's history, commercial
interests involving the field of professional refereeing were
opened up to sponsors. UEFA's decision to grant exclusive
sponsorship rights represents high recognition, by one of the
world's leading event organizations, of Hisense's display
technology.
To meet VAR standard, it is imperative to have display devices
with a high level of precision because the high-speed nature of
sports requires unparalleled imaging details. Hisense, with its
industry-leading technology in resolving picture trailing issues,
has independently developed an AI image quality chip, which can
identify and process real-time pixel-level images, guaranteeing no
loss of key details.
During the tournaments, fans also were aware of the "NEVER
SETTLE FOR NO.2 GLOBALLY" slogan on the LED board at the pitch
side. As a game-changer in the display industry, in 2024 Q1,
Hisense 100'' TV's global shipment volume share was 56.4%, ranking
No.1 globally, according to data from leading research firm
Omdia.
Since the previous UEFA European Championship™️, Hisense has
gradually transitioned from brand sponsorship to providing
unparalleled technical support. Hisense's selection as one of the
tournament's top sponsors serves as proof of their excellent
"User-Centric Technology" and commitment to "Ultimate Quality."
Furthermore, it has enhanced brand awareness in global markets,
allowing the world to witness the power of Hisense.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand and official partner of the UEFA EURO 2024™.
According to Omdia, Hisense ranked No. 2 globally for TV shipments
and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has
expanded quickly to operate in more than 160 countries and
specializes in multi-media goods, home appliances, and intelligent
IT information.
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