Consum Adopts Manthan’s Prescriptive Analytics Solutions to Elevate Omnichannel Customer Experience
18 April 2018 - 7:30AM
Business Wire
The Co-operative with many Consumer Partners in
Spain will leverage AI-powered prescriptive analytics from Manthan
to consistently deliver hyper-personalized omnichannel experience
to its customers
Manthan, a global leader in AI-powered advanced analytics
solutions and a recognized innovator in bringing path-breaking,
intuitive solutions to retailers worldwide, today announced a major
win in Spain. Consum, the Co-operative with many Consumer Partners
in Spain, has adopted Manthan’s Customer Marketing solutions to
deliver highly personalized omnichannel experiences for over 3
million customers across their 680 supermarkets.
Consum, known for its focus on differentiated retailing, chose
prescriptive analytics solutions from Manthan to enhance the
complete shopping experience for its customers. Manthan’s solutions
helps Consum build unique and personalized engagement with
shoppers, online and offline by understanding their needs,
interests, preferences and contextualizing messages that impact
buying decisions.
Manthan’s Customer Marketing Solution helps the Spanish retail
major with the following:
- Build a single view of the customers,
understand shopper behavior, hone in on customer preferences,
predict trends and comprehend customer choices.
- Drive traffic to the stores and
encourage online visits with personalized promotions of products
and brands, as well as promote new launches that align to customer
preferences.
- Personalize web page content by
recommending right products, similar products, related products and
offers based on past purchase, browser behavior, buyer context and
customer preferences to drive conversions.
- Drive better engagement, by dynamically
displaying offers on ingredients, products based on recipes viewed
by visitors.
- Integrate the different systems and
applications that manages the loyalty program “Mundo Consum”.
“Manthan’s analytics solutions are instrumental in driving
intelligent, consistent and relevant personalized engagement with
our customers, across channels, to deliver a differentiated
experience,” said Fernando Gisbert, Loyalty Director
Consum.
Manthan has partnered with Cognodata, a leading consulting firm
with a unique blend of data science and retail specific experience,
to provide retailers and consumer businesses in Europe and Latin
America the competitive edge with AI-powered prescriptive
analytics.
“As we help enterprises with customer-oriented strategies and
support their digital transformation initiatives, Manthan’s
analytics capabilities and solutions are a natural fit that blend
perfectly with our offerings,” said Daniel Encinas, Managing
Partner Cognodata.
“Cognodata is a strategic partner for us. Their deep industry
experience, customer science expertise combined with Manthan’s goal
of enabling truly customer obsessed retailing will be invaluable
for consumer businesses across Europe and Latin America,” said
Sanjay Kupae, AVP, Partner and Alliances, Manthan.
About Manthan
Manthan is a leading cloud analytics company pioneering
analytical applications for consumer-facing businesses. Manthan
excels in the application of decision sciences, advanced math and
artificial intelligence, with a restless ability to invent and
bring ideas to life. Its suite of products has been recognized for
enabling the shortest, swiftest and simplest path to profit.
Manthan’s products are powered by AI, cloud and prescriptive
capabilities and are unique in their ability to use machine
intelligence to process decision contexts and respond automatically
with actions and recommendations to manage every aspect of a
consumer business. Manthan’s innovations aim to bring a new
paradigm of auto-guided, and autonomous algorithmic business
decisions and actions, executed at scale. Headquartered in
Bangalore with offices in Santa Clara, London, Dubai, Mexico City,
Singapore and Manila, Manthan’s footprint spans 22 countries. For
more information, please visit www.manthan.com.
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ManthanVikram Murdeshwar, +91 97313
10438vikram.murdeshwar@manthan.com