Products featuring refreshed packaging and
cocktail recipes hitting shelves now
OCEAN
CITY, N.J., July 10,
2024 /PRNewswire/ -- Barritt's Ginger Beer, from Barritt's Beverages
International Ltd, a proudly family-owned business for five
generations hailing from Bermuda,
celebrates 150 years of its iconic ginger beer with the launch of a
vibrant new mixer line, as well as a brand refresh inspired by
Bermuda's pastel-colored
houses.
Bermuda's
iconic Barritt's Ginger Beer
celebrates 150 years with the launch of a vibrant new mixer
line.
"We're thrilled to celebrate 150 years of Barritt's and our deep
Bermudian roots," said Bruce
Barritt, general manager and fifth-generation owner.
"Barritt's has crafted mixers and soft drinks using the
highest-quality ingredients and a time-honored process. Our new
premium mixer line is a nod to our heritage, with flavors and
packaging that evoke the spirit of Bermuda. We hope all who enjoy a Barritt's
mixer will raise a glass to 150 years of quality."
The company's new products cater to cocktail enthusiasts
everywhere, offering the following in convenient 7.5oz cans:
- Original Ginger Beer: The
brand's signature recipe for over 150 years.
- Sugar-Free Ginger Beer: A delicious option for
health-conscious consumers.
- Sparkling Grapefruit Soda: A vibrant and tangy mixer for
adding a citrus twist to cocktails.
- Tonic Water: A crisp and refreshing base for classic gin
& tonics and modern cocktails.
- Club Soda: A clean and bubbly mixer for highlighting
spirits and liqueurs or enjoying on its own with a slice of
citrus.
The new products feature refreshed packaging in colors
reminiscent of Bermuda's
picturesque pastel homes, with on-pack recipes to help consumers
build the perfect cocktail at home. The line is currently rolling
out across the United States.
Customers can find products near them by using the product finder
at https://barrittsmixers.com/pages/where-to-buy.
Barritt's Bermuda Stone Ginger Beer, the original Bermudian
classic, is a testament to the company's enduring legacy. Crafted
with the same proprietary ginger base for a century and a half,
Barritt's signature ginger beer has been a staple in bars and homes
throughout Bermuda, the
Bahamas, and across the United States for generations.
To mark this historic milestone, Barritt's also relaunched its
website to reflect the new mixer line, featuring new visuals,
premium cocktail recipes, company history and more. Explore more at
www.BarrittsMixers.com and join the fun on social media
@BarrittsMixers.
About Barritt's
A family-owned Bermudian icon since 1874, Barritt's is the
island's original craft mixer and soft drink company. Renowned for
its legendary Bermuda Stone Ginger Beer, Barritt's continues its
five-generation legacy by using time-honored recipes to craft its
products. Barritt's Mixers are available in grocery stores, bars
and restaurants across North
America. For more information, visit
www.BarrittsMixers.com.
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SOURCE North American Beverage Company