Xlmedia Share Discussion Threads

[oneillshaun] 14/9/2021 15:32

Catena Media acquires North American online
sports betting and casino affiliation assets
Global iGaming lead generation company Catena Media plc has further strengthened its North
American operations by acquiring online sports betting and casino affiliation assets from i15 Media,
LLC.
The assets comprise more than 100 websites and domains that focus on states starting their first full
American football season (such as Michigansharp.com), large upcoming states (such as
NYSportsDay.com), and nationally ranking sites like bonus.com and gamblingonline.com. The total
purchase price is USD 45 million, of which USD 12.5 million will be paid with 2,207,357 new Catena
Media shares.
Michael Daly, CEO Catena Media, commented: “The addition of i15 Media’s online sports betting and
casino assets to our North American portfolio will accelerate our already rapidly expanding business
there. In addition to i15’s strong national and state brands generating revenues in current markets, the
additional coverage for upcoming states will further cement Catena Media’s leadership position in the
United States.”
He added: “I am also excited that i15 Media’s founder and owner will join us as a consultant for the
next few years. He will provide valuable support for our internal team as we pursue our roadmap.”
The assets generated combined revenue of approximately USD 8 million in the 12 months to 31 July
2021. Sixty-seven percent of this figure arose in Q1 2021, coinciding with the peak of the North American
sports season and the opening of the states of Michigan and Virginia.
The acquisition will have a direct positive effect on Catena Media’s EBITDA as of the consolidation
date 9 September, and the company expects an average EBITDA margin of at least 70% from the
acquired assets.
Of the total purchase price of USD 45 million, USD 12.5 million is payable in cash on closing, and a
further USD 20 million in three instalments: USD 5 million in cash or shares, as preferred by Catena
Media, on 15 December 2021; USD 5 million in cash on 1 June 2022; and USD 10 million in cash on 15
December 2022. The remaining USD 12.5 million of the purchase price will be settled with 2,207,357
new Catena Media shares as soon as feasible after closing.
Catena Media's North American business grew 121 percent in the first half of 2021 and accounted for
49 percent of total group revenue. Regulation of iGaming in North America is expected to continue
during the coming years and several US states, for example Arizona, Maryland, Louisiana and
Connecticut, as well as the province of Ontario in Canada, have already started their respective
regulation processes.

[thebigshortfella] 10/9/2021 20:58

Interesting! Many thanks Rogers8. I wasn't aware that of that. Just out of interest, what's your largest holding? Thanks.

[rogers8] 10/9/2021 09:55

I believe Stuart Simms will receive a fat bonus if the share price exceeds an average £1.50 over a 3 months period. This means that the share price has to be above £1.50. My target exit is £1.65, hopefully within the next 18 months. This is my 2nd largest holding.

[thebigshortfella] 09/9/2021 18:33

I'm a SCSW subscriber so have read their recent write-ups. I must admit this look very interesting. I'm hugely impressed with the Stuart Simms. He really seems to know what he is doing. It's rare that you come across a CEO who says what he is going to do and then actually does it! Curious what existing holders expectations are in the medium to longterm. Thanks.

[malcolmmm] 09/9/2021 16:32

Missed the 7% plunge this morning, should have had a buy order in.My stop loss is at 50p so didnt get taken out like many I suspect

[northwards] 09/9/2021 15:57

NFL season kicks off tomorrow I believe.

[oneillshaun] 05/9/2021 06:47

Owners and staff being kept on, share awards are long term I love it, Might be a slightly over priced deal right now but better that XL owns it and slightly overs pays rather than a competitor owning it, and building the US team.

College football was always massive for the unregulated sports books, now its legal the volumes for bookies is going to be huge and this is only good news for a company like XL that really understand how to milk the highest deals possible.

Why is this still below 70p.

[northwards] 02/9/2021 09:01

Breakout ?

[malcolmmm] 02/9/2021 08:36

SCSW out on the 7th .They like this one alot. Shot up first thing but someone spoilt the party by selling into the good news. See how they end today as the news is digested.

[northwards] 02/9/2021 07:59

Small company sharewatch likes today's news:https://twitter.com/scswsharewatch/status/1433322972543082497?s=21

[cheshire man] 02/9/2021 07:46

Indeed AyL30 :-)

[ayl30] 02/9/2021 07:28

Nice acquisition, looks bang on strategy

[northwards] 02/9/2021 07:10

Interesting acquisition ...

[deanowls] 01/9/2021 16:36

Yup expect they are super busy, nfl starts next week and the numbers y o y will be massive.

[northwards] 01/9/2021 15:16

This is just waiting to break.

[pcok] 31/8/2021 15:18

Just bought a few to see what happens in the run up to the results as per SCSW advice. Fingers crossed.

[malcolmmm] 25/8/2021 11:10

Added on the 6.5% plunge

[malcolmmm] 24/8/2021 11:03

SCSW is a quality tip sheet, subscribed to them for many years since they recommended Zergo at a few pence, they made some of their subscribers millionaires overnight with that one.

[cheshire man] 24/8/2021 10:53

Certainly looking good today :-)

[northwards] 24/8/2021 10:50

Small company Sharewatch is ultra bullish on these. I am following their steer.

[malcolmmm] 24/8/2021 10:05

Everyone on the boards rubbishes Motley Fool but I like them , bought a few of these at under 16p on 2/4/2020 wish I bought more, have added a long the way and spreadbet them also.The Fool didnt like the ORPH spin-offs when the price was 45p, I bought at 11p ,so I sold, price now 24p even after they just went up 18% today. I do look at what they are thinking.

[oneillshaun] 23/8/2021 12:46

Thanks for posting but lets be honest that is a sloppy write up, Investor relations should maybe get in contact and educate the guy that wrote it