The Mission Marketing (TMMG)

Company name:	The Mission Marketing Group Plc
EPIC:	TMMG	Trading Currency:	GBX
Market Sector:	AIMP	ISIN:	GB00B11FD453
Market Segment:	ASX1	Share Type:	DE
WWW Address:		Description:	ORD 10P
Industry Sector:	MEDIA

The Mission Marketing Key Figures

(at previous day's close)
Market Cap.	75.49	m
Shares In Issue	85.30	m
Prev. Close	88.50
PE Ratio	8.13
Dividend Yield	2.37	%
EPS - basic	10.89	p
Dividend PS	2.10	p
Dividend Cover	5.19
Cash Flow PS	7.73	p
Return On Equity (ROE)	10.35	%
Operating Margin	6.87	%
PEG Factor	0.08
EPS Growth Rate	105.08	%
Dividends PS Growth Rate	23.53	%
Net Debt	51.36	m
Gross Gearing	39.36	%
Quick Assets	45.65	m
Net Working Capital	8.15	m
Intangibles / Fixed Assets	96.72	%
Turnover PS	187.48	p
Pre-Tax Profit PS	12.89	p
Retained Profit PS	8.83	p
Cash PS	6.92	p
Net Cash PS	-38.04	p
Net Tangible Asset Value PS *	-9.40	p
Net Asset Value PS	103.42	p
Spread	3.00 (3.33%)
* Calculation based on Ordinary Capital figure as contained in last annual report, and the most recent shares in issue figure. Therefore the ratio might be exposed to inaccuracies.

Period ^†	Open	Change	%	Open Avg.	Avg. Daily Vol [m]	Total Vol [m]	VWAP
1 week	93.50	-5.00	-5.35	84.00	0.19		89.39
4 weeks	82.50	6.00	7.27	82.50	0.17		91.16
12 weeks	76.00	12.50	16.45	71.00	0.15		84.59
26 weeks	59.00	29.50	50.00	54.50	0.12		76.96
1 year	48.50	40.00	82.47	45.50	0.09		70.18
3 years	34.00	54.50	160.29	33.50	0.08		54.56
5 years	50.50	38.00	75.25	33.50	0.07		51.09
† periods calculated are whole weeks rather than calendar months

(Market value analysis) at previous day's close
PQ Ratio	34.67
PE Ratio	8.13
Tobin's Q Ratio	0.54
Tobin's Q Ratio (excl. intangibles)	1.59
Dividend Yield	2.37	%
Market-to-Book Ratio	0.86
Price-to-Pre-Tax Profit PS	6.87
Price-to-Retained Profit PS	10.02
Price-to-Cash Flow PS	11.45
Price-to-Sales PS	0.47
Price-to-Net Tangible Asset Value PS	-10.05
Price-to-Cash PS	12.80
Net Working Capital PS	9.56
Price Pct to Working Capital PS	9.26	%
Earnings Yield	12.31	%
Average PE	7.46
Years in average	5
PE to PE average	108.98	%

(Leverage Ratios)
Debt Ratio	17.65	%
Debt-to-Equity Ratio	0.21
Debt-to-Equity Ratio (excl. Intgbl)	-2.52
Debt-to-Equity Market Value	0.25
Net Gearing	35.31	%
Net Gearing (excl. Intangibles)	103.24	%
Gross Gearing	39.36	%
Gross Gearing (excl. Intangibles)	115.09	%
Gearing Under 1 Year	26.36	%
Gearing Under 1 Year (excl. Intgbl)	77.08	%
Assets/Equity	1.65
Cash/Equity	6.69
(Liquidity Ratios)
Net Working Capital to Total Assets	5.61	%
Current Ratio	1.21
Quick Ratio (Acid Test)	1.19
Liquidity Ratio	0.15
Cash & Equiv/Current Assets	12.69	%
(Solvency Ratios)
Enterprise Value	89.01	m
CFO/Sales	0.04
CFO/Attributable Profit	0.73
CFO/Assets	0.05
CFO/Debt	0.12
Total Debt/Equity Market Value	0.76
Total Debt/Sales	0.36
Total Debt/Pre-Tax Profit	5.21
Total Debt	57.26	m
Total Debt/Net Current Assets	7.02	%
(Dodds - Graham Ratios)
3 yr Compound Earnings Growth	26.65	%
5 yr Compound Earnings Growth	14.93	%
10 yr Compound Earnings Growth	-	%
Earn drops > 5% in 10yrs	4

Beta (60-Mnth)	Beta (36-Mnth)
0.0116	0.0099

(Profitability Ratios)
Return On Capital Employed (ROCE)	10.26	%
Return On Assets (ROA)	6.52	%
Net Profit Margin	5.68	%
Assets Turnover	1.15
Return On Equity (ROE)	10.35	%
Return On Investment (ROI)	8.92	%
Dividend Payout Ratio	19.28	%
Plowback Ratio	80.72	%
Growth from Plowback Ratio	8.76	%
Net Income Of Revenues	4.71	%
(Asset Utilisation Multiples)
Shareholders Equity Turnover	1.91
Fixed Assets Turnover	1.68
Current Assets Turnover	3.64
Net Working Capital Turnover
Inventory Turnover	210.69
(Other Operating Ratios)
Total Assets-to-Sales	0.87
Debtors-to-Sales	23.33	%
Debt Collection Period	85.14	Days