Superdry Share Discussion Threads

[abarclay] 02/12/2020 10:14

Keep ur knickers on and enjoy ride to 400p

[tournesol] 02/12/2020 10:07

ABarclay

You are propagating fake news and a distorted interpretation of the actual facts.

Your unsourced quote comes from an article/interview reported 5th Nov.

You have been hyper-selective in your extract.

Headline of the article was

Covid restrictions hit Superdry store sales
Superdry has reported a 23.3% fall in total revenue in the 26 weeks to 24 October 2020, "reflecting the challenging trading environment".

That's not quite as positive as the bit you quoted. Nor is the first part of the article which says as follows:-

Revenue fell by 22.8% year on year in the 13 weeks to 24 October, "as a result of continued disruption from Covid-19", but was "partially offset by the strong ecommerce performance".

Store revenues in the half-year were down by 44.8%, wholesale fell by 28.8%, while ecommerce rose by 49.8%.

Superdry said store footfall continued to be suppressed by Covid-related measures, particularly in large city centre locations.

Like-for-like store trading in the six weeks to 24 October was down by 32.4%. UK trade was by continued social-distancing measures, which was partially offset by stronger performance in Europe, where footfall declines have been less severe.

As of 5 November, Superdry has temporarily closed 122 stores across England, Wales, France, Belgium and Ireland, although 117 stores were still open and trading.

Even Dunkerton's comments were much more cautious and nuanced than you have claimed.

Julian Dunkerton, CEO, said: “Covid-19 continues to disrupt our store and wholesale channels, but this is being partially mitigated by strong sales through our ecommerce operations. This has been an important period for Superdry, with the launch of our full autumn/winter 20 ranges and a true focus on using our social channels to reach our customers, and bring our brand reset to life.

"This activity is delivering record levels of engagement through our influencer-led autumn campaigns, and we will focus our energies in this area over the coming months led by our new chief marketing officer, Justin Lodge.

"The external outlook is very uncertain. However, we have financial flexibility and are making good progress with our strategy and brand reset. We are determined to do the right thing by all our stakeholders – including colleagues, our retail and wholesale customers and investors – to ensure the business and brand returns to success.”

Source of interview:-

Listen, I'm long on SDRY. It's my biggest holding and I'm delighted that it is being re-rated. But let's be honest about the stuff we post here. Let's not exaggerate. Let's not misrepresent.

[john09] 02/12/2020 09:53

What a beautiful day so far

[abarclay] 02/12/2020 09:32

Gobbed some JOUL down here

[montynj] 02/12/2020 09:16

300p is irrelevant...Stock has already broken downtrend..400p is next target

[abarclay] 02/12/2020 08:44

record levels of engagement

[abarclay] 02/12/2020 08:43

“This has been an important period for Superdry, with the launch of our full autumn/winter 20 ranges and a true focus on using our social channels to reach our customers, and bring our brand reset to life.

“This activity is delivering record levels of engagement through our influencer-led autumn campaigns, and we will focus our energies in this area over the coming months led by our new chief marketing officer, Justin Lodge.

“

[abarclay] 02/12/2020 08:40

Look at the chart. Mr Market says 400p here we come

[abarclay] 02/12/2020 08:39

He said it would be best ever and when they confirm it it will blow the lid off to 400p

[tournesol] 02/12/2020 08:34

abarclay

Google shows nothing more recent than 5th Nov and that was an insubstantial press mention

if you've got something more recent and more substantive, then please post a link

[abarclay] 02/12/2020 08:31

Dunkerton interview google it

[tournesol] 02/12/2020 08:30

abarclay

is your comment based on any actual evidence?

or are you getting over-excited?

[abarclay] 02/12/2020 08:21

Record Black Friday sales

[nw99] 02/12/2020 08:14

First resistance 500

[abarclay] 02/12/2020 08:13

Imminent cross over 300p this is beautufyl

[abarclay] 02/12/2020 08:11

I think 300p imminent

[abarclay] 02/12/2020 08:04

Will she hit 300p today

[nesquikme] 02/12/2020 07:40

Stores reopening massive pent up demand
Website blackfriday i suspect was 200% growth or thereabouts
SP tells me something good is coming

Wait till next week this is going up to 350p on weds next week imho

highs were £20 plus

[nesquikme] 01/12/2020 17:54

300p by friday. And then some.

[john09] 01/12/2020 17:28

Awaiting another one of those lovely vertical rises here

[john09] 01/12/2020 15:49

It’s good thinking !

[buoycat] 01/12/2020 15:48

Superdry and Ted are both international brands. More than just clothes retailers. Well that was my thinking when I bought the shares!

[nesquikme] 01/12/2020 15:48

The bird has left the nest and is heading for 500p

[nesquikme] 01/12/2020 15:31

The likes of Debenhams and Arcadia falling can only be good for SDRY and TED, similar target customer.
Better products



£4billion of sales up for grabs