Superdry Share Discussion Threads

[simba_] 10/1/2020 12:56

I'm not sure SDRY knows what it is. I checked in on one of their stores earlier. Some of the stuff was actually alright. Not worth the money, though. And the rest was not alright..Who are they targeting?. A superdry jacket should not be costing 130 quid. Also think the Japanese angle has run its course. A more modern, up to date logo and better pricing for customers, I think might be a good approach..I dont think it can get back to the days of excellent margins. Should note: I say this as an idiot holding since a tenner

[hammopj] 10/1/2020 12:51

A fad - finished

[alphahunter] 10/1/2020 10:47

It's gone chavy. In New-York, the shop on 34th Street looks like a SportDirect outlet.

[ade45] 10/1/2020 10:34

The fake Japan thing is ancient, not relevant now. Still a mainstream brand. share price creeping back up.

[bookbroker] 10/1/2020 10:24

Many do, but they are yet to realise that the brand is just a figment of their imagination, it has nothing to do with Japan! And boy do you pay through the nose for an average performer!

[tomboyb] 10/1/2020 10:21

I know quite a few peeps that like it too -

Unfortunately the environment is horrific and does not look any better further down the line -

[ade45] 10/1/2020 10:20

Loads of people wear Superdry, see the brand everywhere.

[bookbroker] 10/1/2020 09:07

Dunkerton will take this private if he is wise, he believes in the company, may be best to remove the intense scrutiny it now receives. He is probably buying in the market today to push the share price, but he may be better to to let it sink and take it on the cheap!

[robertball] 10/1/2020 09:04

My gran hated hers

[tsmith2] 10/1/2020 08:32

e-commerce down notably tootough retail environment only going to get tougher

[simba_] 10/1/2020 07:17

Absolute mess here.

[nw99] 10/1/2020 07:08

Profit warning

[wton1] 08/1/2020 07:48

Sainsburys cloths sales +4pc

[1bonanza] 19/12/2019 16:25

Correction 5000

[1bonanza] 19/12/2019 16:24

Well another Director putting her faith in it with a 500 share purchase. This has legs IMHO

[fillipe] 14/12/2019 12:00

That was an undeserved Friday uptick, much of it gone by the close.

A SELL, in today's FT.

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[nw99] 13/12/2019 08:06

Nice move up

[nw99] 12/12/2019 12:23

JULIAN DUNKERTON plans to more than double his product range as he battles to turn around Superdry, the business he co-founded in 2003.The returning chief executive is working to "reset" the business after what he sees as disastrous wrong turns under previous management.Today he reported grim-looking half year numbers, but insisted the future was bright. He will take the number of full-price goods available from around 1600 to more than 4000. "We will be having a huge increase in our wholesale range, which then affects the retail side," he said. "When you walk into our stores, you will be constantly amazed."Profits fell from £13 million to just £200,000, largely due to charges that follow an "internal accounting review". Sales were down 11% to £369 million.Dunkerton, the biggest shareholder, managed to get himself back on the board earlier this year, a move that led to the departure of then chief executive Euan Sutherland and the rest of the board.He thinks Sutherland was too willing to sell the clothes at a discount, hurting the brand. Peel Hunt analysts said: "The numbers make for grim reading, reflecting the legacy position and stock file, although the statement is peppered with examples of product and operational improvements."The shares fell 4% to 480p, down from a high of more than 2000p nearly two years ago. Despite Dunkerton's reluctance to cut prices, the company had its best ever Black Friday online. He said a "renewed focus on the retailing basics" would improve results, but warned that his "reset" will take up to three years.City analysts seem to be broadly positive on Dunkerton's plans so far, but they note that he is trying to do a turnaround in the midst of a miserable period for retailers in general.

[fillipe] 12/12/2019 09:07

Only a HOLD today from Peel Hunt - I'm surprised they are even so favourably inclined.

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[nw99] 12/12/2019 08:07

A nice bit of trading up we go

[nw99] 12/12/2019 08:02

Managed to buy some cheap shares as people did not understand the results

[nw99] 12/12/2019 07:53

The turnaround has started