 Euro NCAP pushes for quality DMS, as provided by Seeing Machines
Posted on 13th November 2024
Following the publication of the 2026 Euro NCAP safety protocols, Seeing Machines is on the cusp of a significant re-rate as OEMs and Tier 1s race to meet higher performance requirements for driver/occupant monitoring.
The two documents can be viewed here, courtesy of Colin Barnden, Principal Analyst at Semicast Research:
Driver Engagement:
Occupant Monitoring:
The significance of these documents appear to have passed many investors by. However, no less a figure than Richard Schram, Technical Director at Euro NCAP, has confirmed to me that from January 1st, 2026 a new passenger car will not achieve a 5 star Euro NCAP safety rating in Europe unless it has a driver/occupant monitoring system that meets the criteria specified in these 2026 protocols.
The implications of this news are huge for any OEM wishing to sell new passenger cars models in Europe. This is because, even though driver monitoring is mandatory in Europe from July 2026, Euro NCAP is effectively “pushing for higher performance than the regulation does”, according to Schram.
This is great news for Seeing Machines as, being the most technically proficient provider of DMS/OMS with a fast to implement rearview mirror system, it offers the most realistic solution for many OEMs in that timeframe whose premium models will certainly require 5 star safety. [Elon Musk are you listening?]
I’m therefore anticipating a raft of extensions to existing contracts as well as new contracts to secure its services via Magna, but also via its other partners over the next 6 months.
I think that in the short term there will be such demand for its technology that its average selling price (ASP) will not drop significantly even as volumes expand. Moreover, that ASP is, I believe, already at a significant premium to its competitors.
The upshot is that within the next 6 months, as SEE speeds towards 4m cars on the road with its technology, SEYE will be left in the dust, alongside Tobii and Cipia – which must be feeling the pain from the economic collapse of Israel.
Seeing Machines itself has previously stated that it expects to take around 40 per cent of the global passenger car market for DMS by volume, 50 per cent by value. I’ve long held the view that 75 per cent by value is possible and I think this news from Euro NCAP confirms that there was a sound reason for my holding onto this stock, despite experiencing a roller-coaster ride.
As OEMs, Tier 1s and fund managers realise the implications of this news I expect increased buying of SEE stock as it brushes off misplaced investor concerns. This should push the price up significantly.
Call me paranoid but over the next 6-8 months I believe private investors should beware market makers shaking the tree in order to acquire their shares cheaply for institutional buyers.
Of course, do your own research as this is only my opinion. Maybe my prediction of a 75 per cent market share of the global DMS market 8 years ago was a fluke.
The writer holds stock in Seeing Machines. |
Colin Barden
BREAKING: Euro NCAP - For Safer Cars, Vans & Trucks has today published the protocols for Safe Driving covering Driver Engagement and Occupant Monitoring, for implementation starting January 2026. The links to the PDFs are:
Driver Engagement:
Occupant Monitoring:
The future roadmap of #driver and #occupant #monitoring #DMS #OMS is there in those two documents. To the OEMs, tier-1s and tier-2s in my network, over to you.
For institutional investors, family offices, and others seeking an expert third-party source to understand comparisons between Cipia, Seeing Machines, Smart Eye, and Tobii, I can be booked for telephone-based consultancy via GLG, Guidepoint, and Third Bridge Group Limited. Just ask for me by name.
The 2025 edition of Semicast's automotive DMS report will be published on November 18. Message me for full details. |
Yes the potential is enormous but they must avoid a cash raise. |
There must also be a possibility of our winning contracts from competitors whose products don’t offer the features offered by us & required by the new regulations & may therefore not be fit for purpose |
See ncap protocols are out for DMS effective from Jan 2026. No more cheap DMS, requirements are complex and will benefit mostly SEE as it can for fill all the conditions, and via Magna can be installed quickly to meet the deadline. Other countries are now likely to follow. |
Difficult to see how things can be so bad that they need more cash.
Let's hope we start seeing new RFQs after such a long pause. |
Link with the start set @4:18 :- |
Martin Ive faces the question of the Auditors comment from the financial report from 4:18 onwards. Superbly explained and in enough detail that even the lowest here will be able to understand.
Paul McGlone emphasised Seeing Machines’ automotive expansion, stating, “Greater than 2.6 million cars on the road, eight programs in production clearly demonstrates our ability to get programs over the line.”
This quarter alone, the company reported over 405,000 vehicles.
Seeing Machines is optimistic for the future due to strong automotive penetration rates, regulatory-driven demand and forward-looking production timelines. |
Pro Active presentation is pragmatic clear & optimistic .I would like to see a resumption of Director buying -especially as the long awaited RFQs appear to be up for grabs again |
Worth listening to unless you have to close out a short |
Record breaking quarter for number of cars on the road against all other DMS suppliers in the world
100% increase in number of cars on the road from this time last year as predicted
Re-iterated cash flow breakeven run rate by the end of the end of the financial year
KPI's right on track and an assured delivery
New presentation by the CEO to watch |
Continued growth |
And fleet why such a low volume? |
OH LORD KPI S GROWING 6% quarterly... |
200 day moving average 4.77p right ? |
Trades that are weird, Friday I can only see on my computer and noton a mobile.
Number 155 156 at around 4.35 Friday.
Turns out according to jbe81 there were many on different stocks.
With ours it looks just like the decimal has been put in the wrong place.
Prob won't matter especially if it was a roll over. |
Perhaps I should’ve bought more at 3p. Looks far more advanced than the SEE I used to know |
Have you taken into consideration Valeo may want to take a licence for its DMS road map now SEE has acquired Asaphus? Valeo is a serious player in the DMS/IMS market. As the market develops for DMS others tier 1's who have a simplistic monitoring system that bleeps annoyingly when looking a central console, wing mirror etc will have to go to companies like SEE and licence its software. Advance DMS/IMS takes years to develop even with AI. |
It should be obvious to everyone now if it wasn't before that the Caterpillar deal was a desperate firesale to shore up the cash position. They will probably get one more chance of a cash boost if and when they extend the Magna deal, but just like the Caterpillar deal before it we are negotiating with a severely weakened hand this time around. |
There was some hope that RFQs will take off in the next year after a long pause.
If that occurs then there will be a strong recovery. |
Perhaps The Market yesterday got wind of buying from Down Under or something else .
SEE not usually ‘leaky’so let’s see what next week brings & whatever that may be it will hopefully hasten the departure of the recent idiots making ludicrous claims to scare holders into selling |
I don't get this. Why is the market so thin? I couldn't buy any decent vol today. |
They got cash headroom , receivables , and they can tap the market with any old story, so I don’t think it can possibly be a dead cat ?
Perhaps more likely being inadvertently walked down with long term forward selling into a mega fundraiser?. But perhaps any forward selling has finished ? |
Register for Free to get streaming real-time quotes, interactive charts, live options flow, and more.
Hot Features
Premium
