Purecircle Share Discussion Threads

[count chris] 04/12/2012 22:08

My trailing stop loss took me out yesterday at around 250p with a cracking proffit. Would like to get back in so will keep an eye out for a dip but it looks pretty strong at the moment. Good luck to all. It's been pretty sweet for me!

[spudders] 03/12/2012 17:39

More good news :)

[count chris] 16/10/2012 21:37

Think Stevia's time is coming - advertised quite a bit now in the UK

[cnx] 28/9/2012 17:40

corn prices still high and corn user costs will be so for 6 to 18 months. corn makes High Fructose Syrup which is used in soft drinks, beers, baking etc as an alternative to sugar. this should help stevia producers

[cnx] 28/9/2012 17:29

nice long term agreements with TCCC which should cover most fixed costs going forward, at least.

[count chris] 27/9/2012 21:37

That's the question did the products sell and the fact it took so long to clear the inventories makes you wonder. Anyway we are at 12 month highs and the chart looks good which should get some attention so my gut feeling is there's more to come.

[haroldthegreat] 27/9/2012 15:17

why should they drop it? its a sugar substitute ,more healthy, less calories , unless they can find a cheaper reliable source i would doubt they would drop it. if the products made with it dont sell thats another story. i am sure the products would be formulated to disguise the taste

[count chris] 23/9/2012 20:47

Yes it seems all the customers got too much inventory and things slowed. As that inventory runs out it should be crunch time - do they order more or drop it?

[casper_j] 22/9/2012 17:41

Whether you like the taste or not, the important thing is that Stevia product is rapidly gaining market share in the the low end table top sweetener area. 25% already in France and in US I can't remember the figure but I think it is more than this. So people like it. This is really the low end and low margin part of the business and in the transcript Pure mention that they are not focussed on this. They are not business to consumer.

Their focus is on formulations for beverage, dairy, ketchups, confectionary, cookies etc. To deliver this in scale and get repeat orders they need the control on production and supply chain. This link on their website is a good explanation



Count Chris you are right about the jackpot being carbonated soft drinks.They are being very conservative on their sales forecast for this year at 30% growth. They said this does not include the CSD's as they don't know when the coke and pepsi's current stevia inventory will be exhausted. So we have to wait, but I don't think much longer given the number of trial launches. Purecircle overinvested and for a while this has been a serious drag on the share price. But they are now in a position of dominance and thankfully well capitalised. 70% of the ownership is held by just a few long term significant shareholders.

[count chris] 21/9/2012 17:40

I haven't got my notes but I think we are getting back to the area RHPS tipped it a good while ago. From memory RHPS has since sold it but those who hung on may be tempted to sell at break even which might give a bit of resistance - look for lots of small sells.

I am one of those who bought on the tip (not a mistake I'd make these days) and held on. I won't be selling yet as the story hasn't changed and things seem to be coming together slowly. Soft drinks seem to be the jackpot so the previous post is very encouraging but on the flip side people I know who have tried the sweetner tablets don't like them.

All IMO - just thinking out loud really! DYOR

[casper_j] 21/9/2012 15:50

This is looking very interesting. If you read the analysts questions on the most recent transcript you will see that the launch of Sprite is going very well with double digit growth. This is the normal Sprite, not a diet version but has 30% stevia and it is not being advertised. So by stealth they are testing a healthier formulation. This goes to show the potential for not only the diet sector of the market but the whole soft drinks market.

Pure have managed to completely replace the take-or-pay large beverage contracts with a very diversified collection of clients with circa $45 to $50 m of sales. The big soft drink companies have almost exhausted their stevia stock (which has been used for various trial formulations) and will return for more soon and in much larger quantity as they are now in the position to judge their trial regional launches. Pure are the only company with the production scale and downstream integration that can be relied upon to supply the big boys with reliable product in size. They say they can increase sales volume up to $250m with ease. Just a doubling of sales will send their net profit through the roof.

They stress their concentration on a variety of products and formulas have mixed the Reb A to improve flavour and texture. This is all the JV flavouring work they have been doing. This is what will beat the competition in securing the high value orders.

The stock is very tightly held so when some news comes on a key order price will move quickly.

[cnx] 11/9/2012 13:35

the narratives are very hard to follow

is there a commparison as to what our world/europe share is?

[alquid1] 10/9/2012 12:02

Saw the product on the shelf. Instructed wife to buy some. Don't like the licorice after taste so took profits at 208p 21/08/12. Might get back in at 135p regardless of the taste :)

Al

[cnx] 31/8/2012 03:28

have i got this right?...........man buys 10 million shares at #2 and 30 days later market values them at #1.82?

delayed announcement?

[count chris] 01/8/2012 21:34

Sounds like it's coming together at last. I'm in profit but not planning on selling anytime soon. If we do get in a "global mega brand" fizzy drink then it's a game changer IMO.

[cnx] 01/8/2012 02:36

SCRUTABLE the following from the recent update may be the reason for recent increase in share price it reads as if we are turning the corner.

"...........Commenting on the 2H FY 2012 trading update, PureCircle CEO Magomet Malsagov said "Although our FY 2012 sales have been lower than expected due to the delay of a number of projects into FY 2013 and the continued winding down of Beverage Global Key Account inventories; the company still managed to increase year-on-year volumes of High Purity Stevia and Natural Flavors by more than 20%. The underlying usage of high purity stevia continues to grow strongly after the opening of the EU market. The important carbonated soft drink category is beginning to adapt high purity stevia in global mega brands. We have diversified our product portfolio and grown our customer base substantially and each month we get closer to the point where the real size of the market we are building will be evident in our reported sales. Together with our partners we have grown our presence globally to better manage our constantly increasing international customer base.
Through our introduction of innovative products we have successfully eliminated the Company's dependence on one product. Through our direct to market sales strategy we have increased our base of regular customers and repeat sales, with FY 12 being the first time in our history not to include any "Take or Pay" volumes. Going forward this will reduce our sales volatility caused by historic "lumpy" one off sales volumes.
Our innovative product portfolio and scaled supply chain are ready and proven, the measures we are taking to reduce inventories and improve cashflow are fully on track and we have sufficient headroom on our treasury facilities........"

[haroldthegreat] 31/7/2012 17:40

wang tuk and wellington buying shares! see rns x2 in july

[haroldthegreat] 31/7/2012 17:32

if there are any launches ( which there will be loads) the people will not tell you as it will be confidential information. this share will grow long term i have no doubt. perhaps somebody will take over the company ? its good value!

[scrutable] 31/7/2012 17:05

Since July 9 the share price has been rising at around 400%/pa without there being any news. Does anyone in the soft drinks trade know of any major contract or product launch brewing? The drinks groups I believe are said to launch at the beginning of the year. The build up for 2013 may have started. I am only guessing I have no idea - but something is responsible for such a drastic upswing in the share price

I am diabetic and terribly grateful for this development, using the liquid form purchased via Amazon,and like it, though it is weaker than I expected with IMO 4 drops equal to a flat tea spoon of sugar in a cup of coffee. Waitrose has Candarel, Hermesetas, tiny stevia tablets, but continue to sell the suspect chemical rubbish. They also sell some combinations of Stevia with sugar, which seems a bit daft.

I have always avoided the chemical sweeteners on health grounds, and believe that stevia will gain traction and must eventually become the universal drinks sweetener.

[haroldthegreat] 17/6/2012 22:46

obviously the manufacturers that are putting it into their products dont agree with you. i am sure they have all done taste trials to confirm the large proportion of their customers will like it. i usually use hermesetas and when i tried stevia i found it wasnt as sweet and i missed the saccharine taste im used to. i suppose im addicted to saccharine from years of use! i agree the premium price might put some off but as sugar causes heart/diabetes problems when people are advised to change from sugar there are only a few products they can use. most people dont like saccharine and are frightened of aspartame because of the negative publicity.

[hieronymous1] 17/6/2012 22:25

It is now on sale in the UK, at least in Morrisons, produced by Hermesetas under the name STEVIA Sweet. I tried it a few weeks ago and could not taste any sweetness at all. Then realised I was coming down with a ferocious cold. After I got over the cold I tried again but it just is not sweet enough even when putting 20 tablets in one cup of tea. I like liquorice but not flavouring everything.

This stuff is disgusting. The only comparably unpleasant sweetener is the bitter tasting sacharine. Which tastes like cat's pee smells and is also perpetrated by Hermesetas.

I have removed this company from my watch list.

[troc1958] 28/5/2012 13:06

Whilst on holiday saw that Canderel Stevia is now on sale in Irish supermarkets. However more expensive than Canderel Aspartame which may limit sales.