NEOVIA Announces Bingo Market Payments Success

 

TIDMNEO 
 
 
Neovia Financial PLC 
02 June 2010 
 
? 
+-----------------------+-----------------------+-----------------------+ 
| Press release         |                       | For immediate release | 
+-----------------------+-----------------------+-----------------------+ 
 
      NEOVIA achieves 85% market penetration of UK online bingo operators 
 
       NEOVIA Payment Network gives operators quick access to new players 
 
Wednesday 2 June 2010 - NEOVIA Financial Plc (LSE: NEO), the leading alternative 
payments business, announces that it now provides payment services to more than 
85%... of UK online bingo operators, including Wink Bingo, 888 Ladies, Posh 
Bingo and the market-leading Foxy Bingo. By offering NEOVIA's NETELLER e-Wallet, 
part of the NEOVIA Payment Network(TM), on their site, bingo operators can 
enable customers to start playing immediately and reach players who would 
previously have been excluded. 
 
More operators are seeing the benefits of providing easy-to-use alternative 
payment options such as e-Wallets, so that they can attract new players who want 
to play but don't have a credit card or want to use one. With the decline of 
'free-to-play' games, market consolidation and the added pressure of players 
wanting instant liquidity, finding a competitive edge is crucial for bingo 
operators. 
 
Electronic identity and anti-impersonation checks are automatically undertaken 
when a new consumer signs up for the NETELLER e-Wallet. These checks allow bingo 
operators to reduce the fraud and compliance risks in allowing new customers to 
play immediately at their websites. This helps to increase the operator's 
revenue and improve the service it can offer its customers. 
 
NETELLER also makes it easy for players to deposit money and take out winnings. 
Customers can also apply for the award winning Net+  card to instantly spend 
their winnings on cash-out, at over 30 million MasterCard  high street, online 
or ATM located worldwide. 
 
NETELLER is part of the NEOVIA Payment Network(TM) that simplifies payments for 
businesses improving customer experience, margins and lifetime value. It 
includes the international NETBANX  payments processing service for merchants, 
and member and card services through the NETELLER  payment account. NETBANX 
allows merchants to accept and settle card and non-card payments through 
multiple channels including online, contact centres, mail order and via 
automated phone systems. Via NETELLER merchants can offer their loyal customers 
a branded payment account that allows instant and direct settlement that avoids 
the complexities and costs of traditional card schemes; the embedded 
multi-award-wining Net+ card allows consumers to spend at over 30 million 
MasterCard  locations worldwide. 
 
Dan Starr, Chief Marketing Officer for NEOVIA commented: "We have already been 
the de facto standard alternative payment provider for the Sports, Poker and 
Casino gaming industries for the last ten years. With this news, we can add 
bingo to that list." 
 
According to the latest Mintel Report...... there are over 3.5 million UK 
players with a demographic shifting towards a younger segment. With some 20% of 
players between 18-24 years old, this overlaps with the demographic of NETELLER 
e-Wallet members. This positions NEOVIA as a serious business partner to work 
with. Through its Showcase service and affiliates it can drive additional 
players to bingo operators' websites. 
 
# # # 
 
... A snap shot taken from bingo affiliate website 
http://www.online.casinocity.com in March 2010.  Of the 310 UK online Bingo 
operators, NEOVIA provides alternative payment options to 259. 
......Mintel Report- Online & Interactive Gambling - UK July 2009 
(http://bit.ly/bP9L0g) 
 
For further information contact: 
 
+-------------------------------------------+----------------------------------------+ 
| NEOVIA Financial Plc                      |                                        | 
+-------------------------------------------+----------------------------------------+ 
| Andrew Gilchrist, VP Communications       | Tel: + 44 (0) 1624 698 713             | 
+-------------------------------------------+----------------------------------------+ 
| Email: [e-mail]       |                                        | 
+-------------------------------------------+----------------------------------------+ 
| Twitter: https://twitter.com/neovia       |                                        | 
+-------------------------------------------+----------------------------------------+ 
|                                           |                                        | 
+-------------------------------------------+----------------------------------------+ 
| Media Relations                           |                                        | 
+-------------------------------------------+----------------------------------------+ 
| Nick Daines / Sheelagh Connelly, Lumen PR | Tel: [phone]              | 
+-------------------------------------------+----------------------------------------+ 
| Email: [e-mail]                 |                                        | 
+-------------------------------------------+----------------------------------------+ 
 
About NEOVIA Financial 
Trusted by consumers and businesses in over 170 countries to move and manage 
billions of dollars each year, NEOVIA Financial Plc is a leading alternative 
payments business. Through the NEOVIA Payment Network, merchants use the NETBANX 
processing merchant service to simplify how they accept and settle card, 
direct-from-bank, and cash payments, and the NETELLER payment account to 
increase margins, capture new customers and increase customer lifetime values. 
Being independent has allowed the company to support tens-of-thousands of 
retailers and merchants in many geographies and across multiple industries. 
 
NEOVIA Financial Plc is quoted on the London Stock Exchange's AIM, with a ticker 
symbol of NEO.  Subsidiary company NETELLER (UK) Ltd is authorised by the 
Financial Services Authority (FSA) to operate as a regulated e-money issuer. For 
more information about NEOVIA Financial visit www.neovia.com or subscribe at 
www.neovia.com/feeds/. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 NRADDGDLDXGBGGB