Share Name Share Symbol Market Type Share ISIN Share Description
Musicmagpie Plc LSE:MMAG London Ordinary Share GB00BKY4XG48 ORD 1P
  Price Change % Change Share Price Shares Traded Last Trade
  3.00 7.69% 42.00 2,651,428 16:35:18
Bid Price Offer Price High Price Low Price Open Price
42.00 42.80 43.50 39.00 39.00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Support Services 145.51 -14.82 -12.67 45
Last Trade Time Trade Type Trade Size Trade Price Currency
16:35:18 UT 2,112 42.00 GBX

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Date Time Title Posts
27/1/202310:44*** MUSIC MAGPIE ***1,032
09/1/202312:28Music Magpie 2023 1
25/4/202214:47Music Magpie3

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Posted at 11/1/2023 18:39 by darrin1471
hazl. I gave my kids a choice when they went onto smart phones. I gave them a budget and they could buy a brand new phone or a higher specification used phone for the same price. Now they would never buy a new phone and I doubt they would rent either.
But there is defiantly a market for rental and MMAG have the stock, exposure and the trusted reputation to make it work. Rental is less than 4% of the current MMAG revenue so the health and the valuation of the rest MMAG is important.

Posted at 11/1/2023 14:12 by darrin1471
I have known of MMAG for a decade. Long before the IPO.
They started off selling used books, CD's DVD's and games on Amazon and eBay.
I think, but do not know for sure, that MMAG used to buy the CD's etc from the charity bin collections you see next to the clothes recycling bins.
They did have a few shops at one stage. They then started their own website where they would offer a few pennies for used CD's DVD's books and console games. You would box them up, send them via freepost and receive a payment once they were checked.
I never understood how they were able to make money with this business model, but they did and they got very big. Worldwide they have the highest number of reviews on both eBay and Amazon.
They have now moved upmarket and recycle phones and electronics etc. You can sell your phone etc via the MMAG website and post it off by freepost. ASDA kiosk's appear to just be a pc terminal that gives you a price and a place to drop them off at immediately.
Asda do not have a marketplace. Walmart do. Online marketplaces are a bit of a new trend. They are normally only available to businesses to sell on. ASOS have one and B&Q launched one last year. Gear4music are opening one this year. I am not sure if G4M are using the MMAG or eBay business model.
Renting used phones etc is a new string to MMAG's bow. Very small part of their business and like the ASDA kiosks, untested over the 3 year life of a rented product.
MMAG is an interesting one to watch. I have watched it go down from 200p to 6p and now back up to 34p. It is a difficult one to value as they are doing a lot of new things at the same time.

Posted at 11/1/2023 13:16 by darrin1471
MMAG are selling via the Walmart marketplace. The MMAG software will export the product data into Walmart's marketplace. Very little extra effort and expense.
I don't think MMAG are talking about putting drop off kiosks in Walmart like they do is some Asda's.
A majority of people may feel at risk of fraud if they try to sell a phone on eBay without experience.
My local Asda has not got a MMAG kiosk (only in about 70 Asda stores)so I reserve opinion on the ease of use and if it will be a success. The idea could be an expensive flop.

My original point was that Walmart is just another marketplace like eBay and Amazon and divides the pie rather than making a much bigger pie.

Posted at 11/1/2023 11:45 by london07
Answer to Q1&2, just keep an eye on the share price!!!!!
Posted at 10/1/2023 08:29 by london07
Darrin lol

So by your reckoning, having access to the biggest retailer in the World, opening the door with Walmart, with 120 million+ site visits, with a population 5-6x bigger than the UK is not a game changer?? LMAO

Just keep an eye on the share price, the ones in the know will load up, with a tiny free float, and NT to buy, sooner or later will go parabolic!!!!! ;)

Posted at 09/1/2023 09:23 by darrin1471
There are lots of big companies trying to prove their ESG credentials by selling refurbished goods like Walmart. The market is already served on eBay and Amazon. The pie will be split further unless the end consumer wants to buy more second hand products. Most CD's DVD's, books and video games are worth pennies. More valuable second hand games already have a market.
Refurbished electronics is a little different as scale can give you an advantage and reputation can add a sales value premium.
Barriers to entry are quite low. A mobile phone repair shop can offer prices £10 above MMAG and sell £10 below MMAG. There is however a massive world wide market dealing with returns and faulty goods which sell products like refurbished mobile phones in quantities of 1000's

Posted at 04/1/2023 14:59 by darrin1471
hazl, I saw on the SHA thread you had invested.
I have known of Music Magpie for years before the IPO.

The IPO was during covid and I know that sales and 2nd hand prices were massively inflated during lock down. Some 2nd hand gaming consoles doubled during lockdown. Prices have fallen back since.
I was always concerned by the value of the stock being held and its depreciation post covid.

The rental business makes sense and MMAG are ideally placed to make the most of this potential market. However this is a new business for them and not what was sold during the IPO.
The share price was -95% in the first 18 months since the IPO and has recovered 150% in the last 2 months.

I do not hold but watch the share out of interest.

Posted at 07/12/2022 15:49 by darrin1471
I also used to have stock on Amazon which MMAG used to under cut. But so did every other seller. MMAG were one of the first to have an automated price drop, then they would suddenly pop the price back up again.
I never invested in MMAG due to the timing of the IPO. The price of used gaming consoles and games rocketed during the Covid lockdown and no doubt have been falling since. I therefore worried that at the time of the IPO that MMAG's stock was over valued.
The rental business of used items looks like a good idea and MMAG are ideally set up to make it work. However this is a completely new side to the business without history and not what was sold to investors in the IPO.
Do not hold but watch with interest.

Posted at 06/12/2022 02:29 by lthtrust
I believe that MMAG were oversold following the trading update RNS on the 26th September. The update was not great but it did not warrant the share price collapse at the time. The share price has now almost recovered to early September levels, the share price has a way to go to recover to the August 50p levels though.
Posted at 05/10/2022 09:37 by makingcash3
The positive comments about CEO Steve Oliver are all true. He's a great guy. A really strong leader and has done things the hard way and deserves every success. The rest of the leadership team is less appealing. Many are over-promoted way beyond their ability and would not be close to similar positions in any other business. They are longstanding and loyal colleagues but sadly way out of their depth. If there is a fault with Steve Oliver then it is his loyalty to his immediate team. They are often presented with plenty of evidence the sky is blue but will go to great pains to argue, without basis and purely on opinion, to the contrary. After several months of such battles it is no wonder so many staff either give up trying and fall into line or gain employment elsewhere.It' is also true that the rental scheme does show signs of promise but the traditional business model is held together by sticky tape. I have seen posts from those wishing to pump the price of MMAG highlighting MM's 'proprietary technology' - sadly this is woefully inadequate and requires almost constant maintenance, which stifles any potential innovation, from the technology and IT staff. Of which there is an almost constant revolving door of good, and bad, people leaving. The tenure for IT staff is less than a year which has resulted in painfully inadequate off-shore teams in Ukraine, Romania and Moldova trying to hold things together with often calamitous outcomes. Some of those who are UK based offer hope but the problem of weak leadership and poor culture and spirit often outweigh this.I have also seen comments offering hope to the share price because of strong uptake in share scheme from employees. This was relentlessly pushed from leadership to us to the point many just took the minimum option. We were sold the idea of healthy returns based on a buoyant and innovative business but the reality is funds are just locked away, with no growth, until departing the business or the term ends. Of course, it is our responsibility to understand this but many lower paid and junior staff do not fully grasp the reality of the markets and are eager to please and so sign up.All of the above is based on first-hand experience of working at MM for several years, both pre and post public.I left on good terms and remain friends with a good number of current MM employees but thought it right to address a few misguided comments I've seen on here recently.
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