Mirriad Advertising PLC Director/PDMR Shareholding (7672C)

TIDMMIRI

RNS Number : 7672C

Mirriad Advertising PLC

23 June 2021

23 June 2021

Mirriad Advertising plc

("Mirriad" or the "Company")

PDMR notification

Mirriad Advertising plc, the leading in-content advertising company, announces that on 21 June 2021, it issued and allotted 63,917 new ordinary shares of GBP 0.00001 each in the Company ("Ordinary Shares") as a result of the vesting and subsequent exercise of share options previously granted to an employee under the Company's long-term incentive plan ("LTIP"), as stated below:

Simon Redding, Head of Engineering:

   1.   Exercise of options over 63,917 Ordinary Shares in the Company at a price of 19.5p per share 
   2.   Sale of 63,917 Ordinary Shares in the Company at an average price of 46.0p per share 

Application will be made shortly to the London Stock Exchange for admission of the new Ordinary Shares to trading on the AIM market of the London Stock Exchange, which expected to occur on or around 29 June 2021 ("Admission").

Following Admission, the total issued share capital of the Company will be 279,055,808 Ordinary Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine whether they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

ENDS

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: [phone]

Nominated Adviser & Broker:

Canaccord Genuity Limited

Simon Bridges

Richard Andrews

Thomas Diehl

Tel: [phone]

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: [phone]

Andrew Wilson Tel: [phone]

About Mirriad

Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, improving the viewer experience by limiting commercial interruptions whilst delivering dramatically increased reach and impact for advertisers.

Mirriad currently operates in the US, Europe and China.

PDMR Share Dealings - Further information

The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement.

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                      Mr Simon Redding 
     ------------------------  ------------------------------------------------------------------- 
 2    Reason for the notification 
     --------------------------------------------------------------------------------------------- 
 a)   Position / status          Head of Engineering 
     ------------------------  ------------------------------------------------------------------- 
 b)   Initial notification      Initial 
       / amendment 
     ------------------------  ------------------------------------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     --------------------------------------------------------------------------------------------- 
 a)   Name                      Mirriad Advertising plc 
     ------------------------  ------------------------------------------------------------------- 
 b)   LEI                       213800ZKOK9GIME7HE62 
     ------------------------  ------------------------------------------------------------------- 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     --------------------------------------------------------------------------------------------- 
 a)   Description of            Ordinary shares of GBP0.00001 each 
       the financial             ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     ------------------------  ------------------------------------------------------------------- 
 b)   Nature of the             Exercise of 63,917 options over Ordinary 
       transaction               Shares 
                                 Sale of 63,917 Ordinary Shares 
     ------------------------  ------------------------------------------------------------------- 
 c)   Price(s) and 
       volume(s)                   Exercise of options over Ordinary Shares: Price(s)    Volume(s) 
                                    19.5 
                                     pence      63,917 
                                               ========== 
 
 
                                   Sale of Ordinary Shares: Price(s)    Volume(s) 
                                    46 pence    63,917 
                                               ========== 
     ------------------------  ------------------------------------------------------------------- 
 d)   Aggregated information 
       - Aggregated               Sale of Ordinary Shares: 
       volume                     63,917 Ordinary Shares 
       - Price                    46 pence 
                                  Total: GBP29,401.82 
     ------------------------  ------------------------------------------------------------------- 
 e)   Date of the transaction   21 June 2021 
     ------------------------  ------------------------------------------------------------------- 
 f)   Place of the              London Stock Exchange, AIM Market 
       transaction 
     ------------------------  ------------------------------------------------------------------- 
 

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June 23, 2021 02:00 ET (06:00 GMT)