Microsalt Share Discussion Threads

[mr.oz] 08/2/2024 22:59

Listen to Judith Batchelar OBE, Non-Executive Chair of MicroSalt

Former director of Sainsbury and Safeway and in senior roles at Marks & Spencer. Judith is a Fellow of the Institute of Food Science and Technology and the President of the British Nutrition Foundation

[davethechef] 08/2/2024 22:13

Well done Mr.oz.
Onwards & upwards!

[mr.oz] 08/2/2024 20:46

Reposted presentation, and put it in the header of the new alternative thread:

[mr.oz] 08/2/2024 20:44

PRESENTATION ( in the header )

[mr.oz] 08/2/2024 20:05

Strategy Highlights:



· MicroSalt is sufficiently capitalised and well-positioned to pursue immediate opportunities in its business to business ("B2B") and business to consumer ("B2C") channels.



· The Board believe nearer term profitable growth will primarily be driven by its B2B business. In 2024, the Company will continue to prioritise conversion of current B2B customer trials into commercial volume orders, expanding current product line sales across to other product lines and to establish new potential B2B partners to reformulate their product ingredients using MicroSalt technology to reduce sodium content.



· Having secured commercial orders from Customer B, the Mexican business of one of the world's largest food, soft drink and snack manufacturers, and Customer A, a national Fortune-500 pharmacy / food retailer, for use in their crisp and salted nuts lines, the Board see a clear path to sales growth in its higher volume B2B business. The Company expects to announce new orders and new customers, primarily based in the US, in the coming period.



· MicroSalt is in early-stage discussions with three of the largest UK supermarkets to use MicroSalt technology in their own-label products, as well as suppliers of ready-meals and a fast food burger company.



· MicroSalt plans to attend at least 12 food shows globally, including international events in Frankfurt, Paris, Shanghai, Dubai, and Stockholm.



· In addition to over 1,000 US and Filipino outlets stocking MicroSalt salt shakers, the Company will maintain its global expansion, aiming to make B2C products available in more top-tier retail stores, and in new territories.



· To manage expected growing order volumes, the Company will continuously monitor and expand as appropriate its global distribution and logistics network of third party manufacturing facilities, storage hubs, and transportation routes. In the longer term, the Board may determine it appropriate to build and manufacture some of its required volumes inhouse.



· The Company is encouraged by global regulatory agendas supporting reduced sodium consumption and will seek to engage constructively with authorities and policymakers.



· Through MicroSalt's marketing and sales strategy, the Company will continue to educate consumers on the health benefits of lowering sodium consumption, and communicate to the food manufacturing industry the commercial benefits of reformulating products with MicroSalt's low sodium technology.



Reformulation



MicroSalt is working with existing and potential customers to reformulate products in order to reduce sodium content using MicroSalt's patented technology. The Company is encouraged by results to date, which include successful testing results for Customers A, B and C (as described in the Company's admission document). MicroSalt has a sales pipeline of potential customers engaged in testing and expects to announce additional updates throughout 2024.



MicroSalt has proved its technology can be implemented in the reformulation of ingredients of crisps, bread, ready meals, and coatings for salted nuts. The Company believes many more products have the potential to include MicroSalt technology.



The Company believes a substantial commercial opportunity exists through the changing attitudes of major food companies to reduce sodium, and that it is well positioned to take advantage of the nascent market for a healthier alternative that tastes like traditional salt

[mr.oz] 08/2/2024 20:02

Most recent Strategy RNS:



Reformulation



MicroSalt is working with existing and potential customers to reformulate products in order to reduce sodium content using MicroSalt's patented technology. The Company is encouraged by results to date, which include successful testing results for Customers A, B and C (as described in the Company's admission document). MicroSalt has a sales pipeline of potential customers engaged in testing and expects to announce additional updates throughout 2024.



MicroSalt has proved its technology can be implemented in the reformulation of ingredients of crisps, bread, ready meals, and coatings for salted nuts. The Company believes many more products have the potential to include MicroSalt technology.

[mr.oz] 08/2/2024 19:31

Just to make it easier for folks
Thanks to Theresalways one

[bountyhunter] 08/2/2024 19:24

Yes Mr Oz but the question is about when dissolved at which point the particle size is no longer relevant.

[theresalwaysone] 08/2/2024 19:14

See tek rns 13/10/22 Regarding roll out with ready meal company

[mr.oz] 08/2/2024 19:11

BH - it's simply twice as "salty" as normal salt, due to microscopic particle size yet larger surface area. That gives improved adhesion too.

lifted from website :

A breakthrough patented technology in salt production. MicroSalt® salt particles are natural salt that are approximately 100 times smaller than traditional salt, therefore they dissolve on your tongue immediately, providing more saltiness with less sodium.

I'm happy for those very exiting B2B customers and the very experienced board to provide us the proof of the pudding.

New thread that'll keep relevant links in the header

[davethechef] 08/2/2024 18:53

Yes indeed, I've read that encouraging article, like it states, April into midyear Microsalt should really be on the radar of P.I's with those big contracts & further significant press & awareness.

[bountyhunter] 08/2/2024 18:43

Mr Oz I understand all the points you make but the "what if it's dissolved in cooked food" question raised by myself and Yorek has still not been answered by anyone here. The small particle size surely makes no difference when dissolved as the NaCl molecular size when dissolved will be the same regardless of whether originally large or small particles of salt.

[mr.oz] 08/2/2024 18:00

This is OK too. Easy to read.

Explains the health issue able to be addressed, the science as to why, the tip tier managemrnt team and the B2B global customers who've started placing purchase orders.
e.g. 29m tonnes from one and expecting that to be a repeat order

[papillon] 08/2/2024 17:28

It does appear that MicroSalt has a much smaller particle size than common salt hence less has to be added to products without adversely affecting the flavour. In fact only half the amount of MicroSalt has to be added to products without affecting flavour.
Interesting.
PS I should have looked at the video before posting.

[papillon] 08/2/2024 17:23

Yes,mr.oz, the advfn video in the header states MicroSalt does not contain potassium chloride so LoSodium and the other brands containing potassium chloride are not direct competitors of MicroSalt.

[davethechef] 08/2/2024 17:17

Mr oz, the Oat bloke
article is comprehensive & compelling.
I'm in favour of another thread with links, explanations etc, if you'd like, I'm in agreement.

[mr.oz] 08/2/2024 16:51

I do realise its faster to get answers from posters, but there are answers in the analysis, presentations etc.

And..some people have been around pre IPO through TEK, but most not

It's not a salt substitute
It's a re-engineered salt particle

Shall I start a new thread with links and answers to these questions ?

The thread owner seems to have not followed through, updated since more info is out there, generally.

[papillon] 08/2/2024 16:35

I no longer use salt at home, but obviously it's contained in many products I eat. I remember buying LoSodium salt in Sainsbury's over 20 years ago. Salt is only sodium chloride and in the LoSodium product some of the sodium chloride is replaced with potassium chloride. Both sodium and potassium chlorides are salts of alkali metals. Potassium chloride has a similar taste to sodium chloride. Whereas sodium chloride raises blood pressure, potassium chloride reduces it.
You can still buy LoSodium salt in Sainsburys.
Is MicroSalt based on the same chemistry as LoSodium and other low sodium salt products? If so then it has plenty of competition.

[bill216] 08/2/2024 16:23

The recent Oak Bloke blog answers your question

[yorek] 08/2/2024 14:23

Im not here to convince anyone either, and I applaud them for their ingenuity. I just know there are other ways of looking at the problem. While there is an absence of legislation to force change (we only have voluntary salt reduction targets at the moment in the UK), the per kilo cost to the food manufacturer will be critical. Perhaps if I knew what price per kilo they were going to sell it to the food industry, and how they apply it in ready meals to reduce overall product sodium content, I would be more bullish.Good luck with your investment. Over & out.

[mr.oz] 08/2/2024 13:59

How else are you going to reduce salt content without affecting taste?

Substitutes taste bad
Nobody wants a bad tasting product

And that's why there's not been a suitable answer until now

Megolith Customers A and B appear to disagree with you.
Customers C,D,E coming along nicely
3 x Uk supermarkets trialing
Uk Fast Food company too

DYOR
I'm not here to convince anyone.

[yorek] 08/2/2024 13:53

Only if it's cost comparable to table salt in my opinion.

[yorek] 08/2/2024 13:52

Agree. There are also other micro sized salts available eg. search "Cargill microsized salts". Others aren't normally blended with maltodextrin. Maybe this one is finer, I don't know.

[mr.oz] 08/2/2024 13:50

BH , salt is in almost all processed food recipes.
We're not just talking about sprinkling and dusting.

And that is why it's a silent, hidden killer.
Check salt content of plain old bread

Maybe research that aspect?

Microsalt will directly replace it
With immediate health benefits and no taste impact.