Share Name Share Symbol Market Type Share ISIN Share Description
Location Scienc LSE:LSAI London Ordinary Share GB00B2PKZ581 ORD 0.01P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  +0.00p +0.00% 0.0255p 0.025p 0.026p 0.0255p 0.0255p 0.0255p 930,661 08:00:00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Technology Hardware & Equipment 0.5 -3.8 -0.1 - 5.35

Location Scienc Share Discussion Threads

Showing 126 to 149 of 150 messages
Chat Pages: 6  5  4  3  2  1
DateSubjectAuthorDiscuss
07/11/2018
16:22
Location Sciences brings big data to bear on consumer movements 11:00 07 Nov 2018 Location Sciences has thirty billion data points it can access and is adding two billion more every month shoppers Monitoring 5mln mobiles to check on spending patterns Black Friday is approaching and retailers will be keen to maximise sales with highly targeted advertising throughout the weekend-long bargain fest. That will make it an equally busy time for Location Sciences Group PLC (LON:LSAI). WATCH: Location Sciences Group offering new 'Verify' solution to tackle advertising fraud The AIM-listed business has built a platform that gives advertisers a whole range of data on how effective an ad has been in getting people into shops. Products cover out of home ads (posters), digital promotions on smartphones and tablets, raw data on consumer movements or reports with insights and analysis. Kitchen maker Wren, for example, uses it to link footfall at its stores with its marketing activity. Wren was one of the first high street names to sign for the platform. In October, location planning giant CACI also signed a twelve-month contract to help clients find the best sites for new premises. Agencies, too, are using the platform. Talon, the UK’s largest out-of-home/ poster ad planning agency, has just agreed on a two-year contract. Data crunch Mark Slade, Location Sciences’ chief executive, says it is at the cutting edge of the location data and insights industry, something which would not have been possible 3-4 years ago due to the prohibitive cost of processing data. But with cloud-based servers and virtual networks, those costs have tumbled. Location Sciences’ platform analyses the location of millions of people through their mobile phones and crunches the data through cloud-based servers. Next time you download an app and are asked permission for your position to be recorded, that is the information Location Sciences uses for its services. Consent has to be given by the individual, hence the prompt, but in return, an app can usually be downloaded for free. Location Sciences will pay the app owner for the information, which is then analysed and supplied to the advertiser or agency. Thirty billion datapoints At present, Location Sciences has thirty billion data points it can access and is adding two billion more every month from 5.3mln mobile phones. That requires some serious number-crunching and Slade says artificial intelligence is at the heart of what it does. “Our business is a combination of big data, processing power, analytics and machine learning/artificial intelligence,“ he says. Indeed, the newness of the business means Location Sciences is probably the UK market leader, says Slade though he admits the whole concept is still in the fledgeling stages. Identifying ad fraud Slade, though, has global ambitions, not least for the Verify product that was launched in May. This is designed to tackle the thorny issues of advertising fraud, which has burgeoned with growth in mobile phones and digital adverts. Click-farms and bots to boost viewers among the most common forms and all told fraud is costing the industry US$50mln per day. Verify uses machine learning and pattern recognition to detect instances of location fraud. The product is a highly scalable platform with the potential for the global application that can be a real success and have a dramatic impact on revenues and profitability, Slade believes. Sales on the up Although the location data was part of the former Proxama, Location Sciences PLC is, in essence, a start-up and revenues are growing rapidly. At September, the run rate was £70,000 per month with a target of £702,000 pencilled in for the full year. Hitting that target will depend on how the Black Friday and Christmas periods pan out, but next year market forecasts are for surge upwards to more than £2.2mln. After all the troubles that accompanied Proxama in recent years, some caution by investors is perhaps understandable. Slade, though, says the disposal of most of that business has put it back on an even keel and if the growth comes through as he expects, a re-rating would seem inevitable. The share price is a modest 0.24p, which values the group at about £5mln or just 2.3 times expected sales in 2019. Big data in location space A consolidation has been proposed to give the share price a more sensible base, a suggestion that presumably came from the experienced board, which includes CFO David Rae who has built and sold numerous businesses. Location Sciences raised £412,000 for the launch of Verify but if the plans pan out as planned raising more should not be an issue. Slade stays away from using artificial intelligence to describe what it does – “The buzzword at present” - but concedes it is the bedrock of the business. “We are a real big data business in the location space.”
ries
06/11/2018
21:51
An interesting tweet from Location Sciences Twitter account today. "With Cryptocurrency and blockchain seeking to provide a transparent & trusted ecosystem, we’re looking forward to hearing Noah Rafalko from Midori Interactive talk about how to connect code and money at #CBDSS" Does this indicate a possible path LSAI is exploring?
plunge
02/11/2018
21:34
This article ties in very nicely with LSAI's agenda. hTTps://www.tagtoday.net/pressreleases/uk-us-unite-behind-one-standard So it looks like advertisers will need third-party/independent auditing under this joint UK/US web standard. VERIFY should provide an ideal tool to facilitate some of the required third party transparency and validation. LSAI, in speaking to TAG, understands mobile is in scope with this announcement. Further, it is committed to working with the TAG/JICWEBS teams to ensure location data fraud and inaccuracy is included within this compliance framework.
plunge
02/11/2018
14:11
I doubt he we will be able to attend both meetings on the 8th of November.
canarris
01/11/2018
21:39
Mark Slade has recently been spending a lot of time in the US building up a team there. Following on from this it is good to see he is now a guest speaker at the Group 614 Consumer & Brand Digital Safety Summit in New York on 8th November, the same day as the Shareholder engagement event in London. What a busy boy! hTTp://trustyourmedia.com/ Interestingly Location Sciences is one of the sponsors of this event, along with Google and others.
plunge
31/10/2018
21:18
CEO Mark Slade and CFO David Rae tell Proactive Investors that there is enormous international demand for the functions fulfilled by the mobile location data specialist's new Verify solution. www.proactiveinvestors.co.uk/companies/stocktube/11059/location-sciences-group-offering-new-verify-solution-to-tackle-advertising-fraud-11059.html Well worth watching.
plunge
18/10/2018
11:16
Really? Interesting...
hazl
18/10/2018
08:43
10m buy not sell
jess1
17/10/2018
08:17
That would be good Plunge. Let's hope so.
hazl
17/10/2018
08:16
And if you want to know how good HIS picks are then look at TLY. From 150 to 19?
hazl
17/10/2018
08:11
"We are pleased that Talon, LIKE MANY OTHERS (my bold), has recognised the accuracy and scale of our data." So more contracts to follow?
plunge
17/10/2018
08:10
Wow, a change from your usual ramping ways. Yes, that was guilt.
barvin
17/10/2018
08:05
Recurring revenue is something that I look out for. However I will make it clear that I have very few indeed of these and they are running on their profit so it is zero risk for me. I just felt I wanted to give support to other holders when trolls ruin their billboard even when the news is quite good,
hazl
17/10/2018
08:05
Is that a bit of guilt from Hazl from all the investors he has duped with his one sided pumping of tech stocks?
barvin
17/10/2018
08:02
It's interesting it's up in the leaders this a.m. The chart can often show the direction and that certainly appears better,to me. The troll ... seems to have got it wrong again.
hazl
17/10/2018
07:59
It does seem to be making a bit of a recovery. These are uncertain times of course but it is certainly getting a few more positives at present. But in my opinion take no notice generally of certain trolls above who clearly have an agenda. Nor myself for that matter,it is for individuals to decide.
hazl
17/10/2018
07:45
Just crunch the numbers - they will be running on vapour now. With the investment roadshow coming up too. Placing negotiations will be in motion currently, this is the pump RNS to get the placing price as big as possible. It will be another million I reckon.Caution and careful analysis is required.
barvin
17/10/2018
07:26
"Rather than relying on third parties, we chose to create a proprietary Data Management Platform, designed specifically for OOH and supported by providers of high quality and accurate location data. We undertook a careful analysis because selecting data providers with the necessary precision, scale, profile and safeguards was crucial. We see Location Sciences as a market leader in this area and are excited about the new capabilities we will bring to market. The long-term partnership underlines our commitment to location data, which we believe will be a powerful tool for brands making media investments in the OOH space." note 'we see Location Sciences as a market leader in this area'.
hazl
17/10/2018
07:25
Hazl is king of the dogs, he can't half pick em.
barvin
17/10/2018
07:12
'Mark Slade, Chief Executive Officer of Location Sciences, said: "I am delighted to announce this contract with Talon, a leading player within the OOH marketing space. Talon utilises the latest technologies in its cutting-edge OOH communications and its choice of Location Sciences pays testament to the quality of our offering. There is too much smoke and mirrors in location data with vast differences in quality and accuracy. We are pleased that Talon, like many others, has recognised the accuracy and scale of our data. We look forward to working with them to bring out the value of location data in OOH planning. This long-term partnership shows this data will become more and more critical to brands investing in this space." Jonathan Conway, Chief Strategy Officer of Talon, commented: "Our understanding of on-the-go audiences is developing rapidly as we embrace location data and generate new insights about their real-world behaviours. This is helping us make smarter decisions for our clients about audience targeting, campaign optimisation and how to measure the outcomes of OOH advertising.'
hazl
17/10/2018
07:11
At the end of September 2018, Location Sciences reached a monthly revenue run rate of more than £70,000, with 69 per cent. of this being generated from either recurring or repeat revenue streams.'
hazl
17/10/2018
07:10
POSTER above desperation on a short......likely
hazl
17/10/2018
07:05
Awful spread
barvin
17/10/2018
07:04
Another fundraise probably in motion, they are running on vapour. Still gonna make a huge loss this year on a paltry 850k turnover.
barvin
Chat Pages: 6  5  4  3  2  1
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