Koovs Share Discussion Threads

[monnow] 13/12/2016 17:46

Deccan Herald May 8th 2016 quoted Turner as saying :
Marketing strategy involves campaigns on platfroms including TV, Outdoor, Digital Media and Print media.
The earmarked budget is slightly north of 1.5 Million pounds.Split 50% TV, 25% print, 10% on Outdoor and remainder on Digital media.Aim is 10% of market by 2020.END.
Target market is new College Graduates, fashion concious but on a limited disposable income.She has been quoted as aiming to be profitable by March 2019. This would give some idea of target for profitability ?

[geheimnis2] 13/12/2016 11:25

fairly relaxed here

marketing spend is the game here so not surprised to see big cash outflows - think Amazon rather than early days of ASOS - so I disagree with Paul Scott on that point

[goldfinger_1964] 13/12/2016 11:20

Regarding funding.....can anyone tell me how much it was discounted by ?Thanks

[mbmiah] 13/12/2016 11:01

Double bottom forming

[harebridge] 13/12/2016 10:51

Maloney- yes it is frustrating watching this slide from the 70's to the 40's in a few weeks. I've expressed my concerns to the CFO who gave me satisfactory answers.I'm still confident in the management (although I didn't agree with the heavily discounted placing) & we have to remember that only 10% of the shares are in free float, so it doesn't take much buying/ selling to budge this. Market makers know this & will do all they can to create a market. There's going to be quite some stock shifted next week ; )

[harebridge] 13/12/2016 10:31

I still maintain the following figures for the above 6 month period:

The first 6 months of 2015 produced sales of £2.833 million.

The first 4 months of 2016 alone produced sales of £5 million (see rns)

A strong August & September could push total 6 month sales to £8 million

That's a possible increase of £5.2 million- an increase of 180%

180% is my most optimistic figure

That is a phenomenal growth rate!

On the downside, many e commerce companies have been downgraded esp FlipKart. Demonetisation has also hit them hard in the short term since being introduced in November. I wont also forget the ridiculously heavily discounted placing which has also hit sentiment here- remember that this was in the mid 70's only several weeks ago. It still looks like several 'players' are still offloading their shares.

[maloneyt] 13/12/2016 10:19

Why such a slide today ???? Does the market know something, or is it the continuous daily selling?

[jak1] 13/12/2016 10:02

Think im going to be sick...

[harebridge] 12/12/2016 15:09

Mary Turner CEO was asked about the ASOS connectionKOOVS is said to be inspired by ASOS. Any takeaways from ASOS that you plan to put to use in the Indian market?The chief creative officer at KOOVS was earlier the chief creative officer at ASOS when it started. Our whole team is fundamentally from ASOS. The core of their learning comes from ASOS. They know where to look for designs and sampling, procurement and supply. Each one has 12-18 years of experience in this. The fundamental lesson we all bring from ASOS is that one has to be very focussed and clear in terms of what the brand stands for. That way you can build a sustainable business.In 2001, when ASOS was launched, retail gurus fell over laughing saying who would buy a fashion item online from a picture. It took five years for ASOS to establish itself. Initially, it sold everything - sunglasses, coasters, lamps etc. ASOS stands for 'As Seen On Screen'. So it would source anything that a consumer saw on screen and wanted to buy, whether it was a lamp seen on the TV series Friends or a celebrity dress. Later, ASOS found that the biggest chunk of the requests were for dresses that celebrities wore. So it started its own private label.http://www.financialexpress.com/industry/face-off-discounting-is-not-part-of-our-business-model-says-mary-turner/239186/

[bittorrent] 12/12/2016 07:48

I would hope that as Koovs' customers tend to be younger urban Indians they would probably have a bank account or e-wallet facilities.

[catswhiskas] 11/12/2016 20:19

Lets hope they have been adapting any little snif in the results of the smallest slowdown will see the stock hammered as is the nature of stocks like this on AIM .

[harebridge] 11/12/2016 20:14

I can't find any info anywhere saying how much of Koovs business is COD.I'm sure the top notch management here have been very busy adapting.

[harebridge] 11/12/2016 20:13

It's been a month now since demonisation in India & e commerce companies suffered big hits in the following weeks, as many relied on COD (cash on delivery).Things are looking better for those companies who have quickly adopted online payments."Online retailers have seen a 20-40% decline in daily orders, according to a report by advisory and research firm RedSeer Consulting. Experts say that it may take at least one month for business to get back to normal."Read more at:

[catswhiskas] 09/12/2016 12:33

Looks like these are getting flipped by placees as soon as the bid goes over 50p so until either news or 50p placees are exhausted we are pretty much stuck around here.

[harebridge] 08/12/2016 14:32

E commerce potential in India is enormous.

350 million Indian citizens are already online, and the number is expected to nearly double to 600 million by 2020. According to Googles Next Billion Users team, three Indians are coming online every second and the government is also taking initiatives to promote digital finance in the country.

The potential opportunity for merchants is enormous, but they must stake their claim today to win over Indias commerce-hungry population. Leading companies are already making their move on the Indian market, including, Amazon, Alibaba, and Flipkart, says the report.

[andy mack] 08/12/2016 10:44

I was tempted too yesterday but my timing is as good as yours normally is so resisted. Hopefully now the seller seems to have gone it'll start to fly again.

[andy mack] 08/12/2016 10:31

Seems to have worked out for you this time soggy :)

[catswhiskas] 07/12/2016 15:40

Looking very good here seller cleared and I expect a nice little bounce leading up to the results with a big surge back to 70P+ on good news gla enjoy the ride.

[soggy] 07/12/2016 11:27

Took another couple of grand there, seemed rude not to.

Of course, that's the signal for it to turn down...

[harebridge] 07/12/2016 10:09

Walked down to 45p & 1.5 million sell orders declared at this price.Now watch the market makers walk this up & sell them for over 50p today.Financial gangsters & crooks rule AIM