Internet Business Share Discussion Threads

[baheid101] 01/10/2007 09:20

AffiliateFuture signs Jet2Holidays

(28 September 2007)



Affiliate marketing network AffiliateFuture has signed Jet2Holidays.com to join its inventory of merchants.

Jet2Holidays will join other travel providers including Argo and Thomas Cook on the AffiliateFuture roster.

AffiliateFuture, which is part of the Internet Business Group, will also place Jet2Holidays products on the inventory of sister brand and meta search site Henoo.com.

AffiliateFuture chief executive Maz Darvish said: "They're the latest in a series of signings; in the last month alone we welcomed 25 new merchants to the network, helping each of them toward their own specific business goals.

"And as our own development plans bear fruit we're expecting to attract even more big names to our community."

[niggle] 26/9/2007 21:03

I just see the flow of new merchants and affiliates.

[hirschnathan] 26/9/2007 17:21

the sthelens research note says we still expect £18m of turnover & with the us and spain probally starting to contribute, I would imagine profits would be up as well

[the analyst] 26/9/2007 16:40

Difficult to know what to expect from this years trading update (presuming we get one)

One would presume it will not be good as we received a profit warning of sorts quite recently due to the delayed product launch. However, we then had some pretty grim weather which hopefully had a positive impact on holiday sales. I don't know if the monsson season holiday sales were enough to make up for the delayed product launch. Any thoughts?

[baheid101] 26/9/2007 16:13

Last year IBG issued a positive trading statement on 25th October guiding up market expetations

[hirschnathan] 26/9/2007 16:11

dgm results not thaat good, loosing ground to competition

[baheid101] 26/9/2007 16:09

the full year results will not be out until Feb 2008, we should however get a trading update before that

[niggle] 26/9/2007 14:19

Stemis, ok a week out.

[omlaysause] 26/9/2007 14:11

Nearly half a million buys and up only 0.5p. I'm sure if that had been sales the MM's would have drop it by more than that!?

[stemis] 26/9/2007 13:39

last year's results came out in the second week of October

?

Presumably you mean the trading update (which was released on 17 October 2005 and 25 October 2006). The company's year end is not until 31 October.

[niggle] 26/9/2007 10:22

All buys today, last year's results came out in the second week of October.

[niggle] 25/9/2007 22:40

Big jump in Valueclick today in the US:Period1 month2 months3 months6 months1 year2 years3 years5 years Draw modeLineLine (Square)CandlesticksBars

[hirschnathan] 25/9/2007 14:24

omlaysause

just looking at last year and the year before

[spacecowboy3] 25/9/2007 12:28

BAHEID101 - 24 Sep'07 - 16:01 - 3079 of 3080

Thanks for that - interesting article.

"...... a network's relationship with its affiliate base is deemed the most important consideration when choosing a network with almost half the respondents ratings it 'extremely important'.

Would any affliliates here like to comment on how AF rates on this point? (I appreciate that affiliates who post here may not represent a completely unbiased sample!)

[omlaysause] 25/9/2007 12:12

Hirsch ... Any idea when in October?

[baheid101] 24/9/2007 16:01

A positive research review into Affiliate Marketing in the UK by Econsultancy:

Affiliate marketing on the rise

Affiliate marketing is experiencing strong growth in the UK, with many brands set to increase their spend on the practice over the next two years, according to an upcoming report.
The survey was carried out by Internet research and training group E-consultancy and sponsored by affiliate network Buy.at.

The findings indicate that 78 per cent of UK merchants had increased their spend on affiliate marketing compared since 2005 and the same percentage said they plan to increase it further in the next two years.

Nearly a quarter of those who are spending more in the channel say that they have doubled their spend in the channel in the past two years and a further one in 12 advertisers (merchants) had increased it by 200% more.

Two thirds of respondents said the number of sales generated by affiliate marketing has increased over the past two years.

Furthermore, 40% of respondents have more people employed to manage their affiliate marketing activity compared with two years ago and half of those surveyed expect this team to grow over the next two years.

Linus Gregoriadis, Head of Research at E-consultancy, said: 'We believe this is the most comprehensive UK survey into how companies are using affiliate marketing. The findings reveal an industry that is still expanding rapidly, with further growth expected as merchants seek to get maximum returns from this channel."

Kevin Cornils, CEO of buy.at added: 'As broadcast advertising has started to decline, performance marketing has emerged as the silver bullet of the marketing industry. Within that search marketing has reached its peak, but affiliate marketing is still in a high-growth phase. This represents a huge opportunity for both affiliates and marketers that understand the channel and appreciate the benefits of true pay-for-performance advertising.

The survey highlights a consistent message that brand owners think they could still get more from their affiliate marketing activity with four out of five merchants saying 'I wish I could get more out of this channel' and 31% of merchants saying they wish they could get more out of the combination of affiliate segments they use.

The biggest barrier to success however is considered a lack of internal resource with a third of merchants citing this as an issue.

Problems with tracking are seen as a barrier by half the sample. A third of merchants surveyed agreed that spend in the channel is held back because they simply don't know how much incremental volume it will deliver.

Respondents also saw 'difficulty attracting affiliates' and 'websites which don't convert traffic very well' as barriers.

Only 13 percent of merchants say they have good communication with all their affiliates and a network's relationship with its affiliate base is deemed the most important consideration when choosing a network with almost half the respondents ratings it 'extremely important'.

Cornils, CEO of buy.at added: "The research reveals huge potential for growth in the affiliate marketing and most of the 'barriers' to further success are easy to overcome by understanding what makes a programme attractive to affiliates, improving communication with them and using technology to service them better and ensure the sales they generate can be tracked and analysed properly.

"There is a need for more education in this market, but those that understand the channel and invest in it are doing very well. As a result, it is a buoyant time for the affiliate marketing industry."

Evidence of the increased professionalism of the channel is borne out by respondents with 38 per cent of them saying 'the affiliate marketing channel is becoming more mainstream and professional' with half of the sample say, 'it's changing but there is still some way to go'

The survey indicated that 68 per cent of marketers in the financial services sector had invested more in affiliate marketing with half of them more than doubling their spend in the channel in the past two years.

Meanwhile, 72 per cent of them plan to increase this over the next two years. 75 per cent of gaming companies have increased spend since 2005 along with 62% of retailers and 64 per cent of telecoms companies and 71 per cent of travel companies.

Twenty per cent of telecoms merchants had at least doubled their spend on affiliate marketing as had over a third of travel companies, but charities, utilities and gaming merchants had all increased their spend by at least 100% over the past two years.

A total of 239 UK merchants, completed the survey in August and September this year, and 76 per cent of them were business which operate both on and offline. Half of the respondents who were aware of their company's turnover said it was in excess of £50 million per year.

[hirschnathan] 24/9/2007 14:44

waiting for the october update

[12345th] 24/9/2007 14:28

all quiet on't' western front ...

[ideal420] 19/9/2007 21:16

Let me apologise if my crying keeps anyone awake.

[hirschnathan] 19/9/2007 18:40

tell that to nrk buyers

[ninjatnut] 19/9/2007 17:24

Some very good advice I was given some years ago - 'Just because a share has halved in price there is no reason why it can't halve again!'

[muffinhead] 19/9/2007 13:27

GOD shares are so risky

[clond] 19/9/2007 09:42

Cheapo Mccheap says the mighty scotsman .........

and they know a bargain to be had

[niggle] 16/9/2007 22:55

glad you got it OK, still waiting for 'second prize' to contact me :O)

[hirschnathan] 15/9/2007 22:35

nig

thanks for the cheque

chill!

Regards