Internet Business Share Discussion Threads

[hirschnathan] 12/9/2007 15:07

I have been looking at drm, and have put a few quid into it, imo, it has amazing potential which the market hasnt noticed yet. Unpublished broker report is prediciting £1.6m profit for next year

[hirschnathan] 12/9/2007 15:06

Hi Nig

I hope I havent used up my luck with a £100 win.

Well dont feel too bad for you, you pay a meager 7%, well if markup is 300% you still have one

Regards

[the blackster] 11/9/2007 13:08

selling coming out of the blue. strange.

[hirschnathan] 11/9/2007 12:33

Nig I have sold £500 worth of sebago shoes for you over the past month.

Nothing exciting, but I am not really in the clothing side of things.

Your site is coming along very nicely. Good luck

[niggle] 11/9/2007 09:54

andmand, mine's the same just to concur; 98586. This is my increase in Merchant Invoices. Date Increase in Invoice No. 31/08/2007 2379 31/07/2007 2286 30/06/2007 2228 31/05/2007 2177 30/04/2007 2129 31/03/2007 2206 28/02/2007 2001 31/01/2007 1945 31/12/2006 1911 30/11/2006 1846 31/10/2006 1778 30/09/2006 1728 For 31/8/07 it shows an increase of 93 merchants, the biggest increase in a year.

[hirschnathan] 11/9/2007 05:59

Thanks andmand

We still seem to be attracting new affiliates.

[kluk069] 11/9/2007 02:33

A positive news release within a week would in a small way help counterbalance that disastrous RNS back in June at the beginning of this summer quarter.

Come on ibg - don't let the faithful down!!

[andnmand] 10/9/2007 23:33

My invoice on affiliate future has been updated for the end of August. The following is the increase in my invoice number month by month. Date Increase in Invoice No.   31/08/2007 98586 31/07/2007 95987 30/06/2007 93665 31/05/2007 91558 30/04/2007 89224 31/03/2007 86404 28/02/2007 84182 31/01/2007 81814 31/12/2006 80062 30/11/2006 76698 31/10/2006 68459 30/09/2006 65667 31/08/2006 61558 31/07/2006 59445 30/06/2006 57358 31/05/2006 55665 30/04/2006 54586 31/03/2006 45138 28/02/2006 45881 31/01/2006 45891 31/12/2005 35514 30/11/2005 33479 31/10/2005 31663 30/09/2005 18944  

[the analyst] 06/9/2007 13:42

"those merchants which leave (either voluntarily or encouraged to do so by the network) will tend to be the worst performing ones anyway (or they wouldn't be leaving)"

I agree, and the fact that hirsch says that a lot of the merchants have closed down would back that up.

However, it's probably also important to acknowledge other reasons why merchants may want to leave - for example; that they are unhappy with the service (unlikely for AF, imo), or that they want to move to a different network that they feel would be more appropriate for them (perhaps one that specialises in the vertical they work in), or that another network has poached them with better terms (Maz mentioned this sort of thing happens in the financial vertical quite a bit) or that they no longer want to be involved in affiliate marketing (for example, asos, which was a merchant that performed well)

I don't have any reason to believe that any of those reasons hold true for merchants leaving AF recently, but I don't much information to go on. The recent bullishness of Maz and his latest announcements about AF, would seem to point towards the churn mostly having a quality-enhancing impact on the merchant portfolio.

[hirschnathan] 06/9/2007 13:30

Someone was questioning how google changing how ppc works, will it effect afuture

On the forum yesterday someone from affiliatefuture said majority of revenue is from pure content sites. When asked whether cashback sites are called content, they replied no.

Its a very important piece of information

[hirschnathan] 06/9/2007 13:27

Lots of small companies have closed. I was looking at my closed merchant list the other day and a good few of the sites dont exist anymore.

I imagine its hard to compete with the big boys unless you have a real nche.

Affiliatefuture are still focussing on travel merchants, it prob is the biggest generator.

[bonio10000] 05/9/2007 13:49

That is because H2 is busier than H1?

edit: also the effects of the media side might make H1 look better than 06 H2.

[muffinhead] 05/9/2007 13:46

maybe andamand can post the average revenue per merchant or can let be known trend guide at next trading update

Last results show a slowdown in revenue growth H2 2006 to H1 2007

I think is all boils down to is a gradually slowing economy and weaker merchants going belly up. I hope uk does not follow usa merchant numbers

[bonio10000] 05/9/2007 13:36

Surely the first stop would be 14.75p rather than 10p?

Thanks Lord Buffet and Hirschnathan.

[lord buffett] 05/9/2007 13:08

bonio

The precise number of merchants, give or take a few, is far less important than their quality. In fact AF closely monitor the average revenue per merchant as a metric and are continually striving to improve/maximise it.

Merchants are joining and leaving all the time, as evidenced by approx 50 merchants joining and a similar number leaving last month.

This is known as 'churn' and is generally speaking a good thing for the network as those merchants which leave (either voluntarily or encouraged to do so by the network) will tend to be the worst performing ones anyway (or they wouldn't be leaving), which are then replaced by new/fresh ones.

(To illustrate an extreme example of this, about a year or so ago DGM took the decision to axe about half of its merchant-base overnight to improve its overall network performance, as I remember it.)

[hirschnathan] 05/9/2007 12:57

anything american makes money, it only this side of the ocean that things are quiet.

I was looking at stats for yesterday for 2 campaigns that I run, one in the us and one in the uk. Exact keywords, nearly the same sort of site, in the uk I averaged 5p a click and in the us 25p (50c) a click.

[bonio10000] 05/9/2007 12:37

The were US based but had expanded into a UK office as well as other internaitonal sites. Anyone - makes it odd that IBG could not even rustle up more than £30m at a decent premium.

Still - shows an appetite for the market.

[hirschnathan] 05/9/2007 12:27

No I havent. It can be they are like advertising.com that work with big sites only and not affiliates. I imagine they work on a cost per click, rather than a percentage of sales

[bonio10000] 04/9/2007 09:27

andnmand - what is your take on the merchant numbers?

[andnmand] 04/9/2007 09:24

Invoices are produced on the AF system about a week or so after the end of the month.