Innovaderma Share Discussion Threads

[molatovkid] 27/11/2017 08:01

Good start!

[nw99] 27/11/2017 07:30

Bad publicity for San Moritz self tan in the Mail .

[albanyvillas] 27/11/2017 05:55

THE CHRISTMAS party season is set to be a cracker for InnovaDerma PLC, the UK developer of hair regrowth range Roots and self-bronzer Skinny Tan.





very good long article- snippet

“Roots is doing exceptionally well in Superdrug, a testament to our first success with Skinny Tan that sells strongly throughout the year both in Britain and now Ireland. Its non-seasonal dimension demonstrates its market potential,” adds Chaudhry who is seeing the knock-on benefits of skimpy glitter fashion trends.

“Sales spike especially around Christmas and New Year when customers are planning their party outfits,” he says.

To kick off peak retail season, savings during the Black Friday (November 24) period will include a limited edition Rose Gold 7 Day Tanner for Marie Curie in Superdrug.

Success for InnovaDerma’s multi-action confidence boosters has dovetailed with increasing demand for anti-ageing products in a looks-focussed world.

[aishah] 27/11/2017 05:52

Will the Canadians dump more? Recent rallies have been sold into. Dyor

[albanyvillas] 26/11/2017 22:19

wont be surprised to see these at 320p in a couple of weeks

[ny boy] 26/11/2017 21:36

Bulls need to restore confidence and buy this dip after the Canadian dump on Friday.

[croasdalelfc] 26/11/2017 21:14

184k views - anything over 200k is exceptional

[doc robinson] 26/11/2017 16:24

Anymore feedback from SCSW ISSUE on sat

[croasdalelfc] 26/11/2017 12:17

Richie - yes probable 50% to IDP.Skinny tan gross margin overall is about 63% Roots is probably closer to 50%

[richieboy2828] 26/11/2017 11:01

Croas when you quote sales numbers from
SD.com I assume you are quoting gross revenue to Superdrug? Likely revenue to IDP will only be half of that depending on the wholesale price?

[molatovkid] 26/11/2017 08:56

Damn....70 sounds a lot....get buying power behind this and you hit the overdrive button

[blueshoes7] 25/11/2017 22:31

IDP are Amazing...

[quant_investor] 25/11/2017 20:42

repeat sales will currently be a small % of total sales as the focus will be very much on attracting new buyers. Having looked at the reviews I've no doubt the product will become 'sticky' and repeat buyers will become key as the product matures.

Roots sales looks to be a similar trajectory to ST. Comparing historical ST sales, and the numbers Croasdale & Boon are sharing I'd say Roote is at the same place ST was back in mid 2015. So wind the clock forward to 2019 then sales of £10m is not unrealistic for Roots.

In fact given IDP's learning on the use of Socisl Media and the non seasonal nature of the product the 2 year gap might well close.

[king kong dong] 25/11/2017 18:21

The word of mouth amongst women for Skinny tan will be immense....

[thelongandtheshortandthetall] 25/11/2017 13:11

GOOD WORK GUYS!

Roots is cetainly getting going now.
The real secret sauce is when new customers become repeat purchasers.

Like medicine.

[croasdalelfc] 25/11/2017 11:09

63 Roots items sold in 24 hours in Superdrug.com. Full price for £750. Add that to the £1000 on DTC and 400 store sales and yesterday they must have taken £3k minimum

[connor23] 25/11/2017 11:01

Good stuff. Haven't had a subs for a while. Thinking about signing up again

[northwards] 25/11/2017 09:00

Nw99 - just read my copy and saw the same. Yes, suspect strong bounce am Monday.

[nw99] 25/11/2017 07:29

SCSW is a buyer again ... will be blue on Mon

[boonboon] 24/11/2017 23:35

Roots DTC sales are now over £1400

[meganxmas] 24/11/2017 22:11

Yeah yeah ... Fair point !!! .