Innovaderma Share Discussion Threads

[dmk1198] 08/9/2017 10:20

thinning hair must be major distraction and they overlooked the need to press LIKE?

[dmk1198] 08/9/2017 10:19

£7.25k at 381 is a buy, mine

[croasdalelfc] 08/9/2017 08:30

Roots v Alpecin sales on SD.com12 v 9 (3 days)

[dmk1198] 08/9/2017 08:23

I'm having trouble buying on x-oHad to make limit orderNot sure why..

[croasdalelfc] 08/9/2017 08:07

Also 2 are In Australia where Roots isn't for sale, the third world in PR and marketing

[boonboon] 08/9/2017 07:57

I personally don't like the fact that some of the reviews have links to the company. It might mean they've had early access to the product and have been able to test it for a while. Still impartial reviews would be good.

[doc robinson] 07/9/2017 18:20

Looking to break through. The £4.00 mark before the w/e and the results next week.

[qs99] 07/9/2017 12:39

moving nicely ahead of next set of results

[richieboy2828] 07/9/2017 09:47

Isn't Stevie K supposed to launch in the U.K in Q1 which would mean this month?

[boonboon] 07/9/2017 09:15

Croasdalefc I agree most shampoo will be bought in store. One bottle per store per day equals about £700,000 annual turnover.Alpecin turnover is massive and I personally feel that Roots is targeting a wider demographic than Alpecin. However there's a long way to go before we get there.BTW have you been tracking Stevie k at all? I think it's just trundling along waiting for the UK launch perhaps. Which should be this month. Hopefully we'll get more details on Tuesday.

[larva] 07/9/2017 09:07

W7L flying too

[croasdalelfc] 07/9/2017 08:59

Fill a virtual basket with all products ( for instance - on Superdrug add all 5 Roots Intensive spray) and then refresh it say 6 hours later. It will say you can't proceed to check out and how many have been sold.Now do it on Skinnytan.co.ukSkinnytan.com.auSkinnytan.comsuperdrug.comboots.iecharlesandlee.comStevekcosmetics.comRootsdoubleeffect.comUnfortunately I can't track all products all of the timeI can track about £5m of stock in this way but it is time consuming so my numbers aren't perfect.I've been doing it for 9 months and it's given me a rounded picture of growth, which offers sell the best, which products sell the best, the peak season etc etc. Hopefully it's helped everyone keep the faith And always remember I can't overtrack sales only undertrack!

[molatovkid] 07/9/2017 08:49

Out of curiosity, where you finding the information to track the sales cros?

[croasdalelfc] 07/9/2017 08:38

Boon - I think they started with 12 and they have restocked the spray twice adding a few each time - I reckon about 15 sold. 5 left on sale.I compared sales with alpecin for last 24 hours or so.3 for Roots 4 for Alpecin ,,,, low numbers but who buys shampoo online?? Certainly no one I know !Outselling Alpecin would be a good target , look at the advertising spend on alpecin , all based around the cycling team through the Tour de France and Vuelta D Espana. They must spend millions.So I reckon 29 sales on Roots DTC channel.Also I've noticed a small upturn in sales on Skinny Tan Aussie DTC channel . Now up to £400 a day from more like £200 pre relaunch. It makes guy be because I can track all retail sales on that channel whereas before it was 70% or so

[zico01] 07/9/2017 08:33

momentum building up nicely

[boonboon] 07/9/2017 08:26

It's difficult to say as they've just had an update on Monday. Maybe some revenue projections and updates on timings of new product launches. Possibly new retailers, however how much can have happened in a week, unless they kept something back for the results.I'd be especially interested to find out how the skin whitening product is doing

[mad foetus] 07/9/2017 08:26

Looks like we are at the races today!