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Fastjet Share Discussion Threads
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|Hmm, another one of his mango mates... I think the CEO is pulling this out of the nosedive it was in!|
|A change in Marketing at Fastjet
With the aim to better connect African customers with the airline and encourage them to become frequent fliers, fastjet has launched a new, strategic 'Taking you Places' campaign. The campaign will be implemented across fastjet's core markets in Tanzania, Zimbabwe, Zambia and South Africa, to reinforce the low-cost airline's commitment to providing affordable, convenient and accessible air travel for everyone in Africa.
Fastjet taking you places with its new campaignThe core focus of ‘Taking You Places’ is the fastjet customer, and the frequent or first-time flyer. Its purpose is to effectively deliver on the airline’s mandate – to make air travel more affordable and accessible for everyone – while highlighting the airline’s culture and route network.
Driving brand affinity with existing and potential customers
“The new campaign encourages a more emotive approach in tandem with our value proposition. We expect this to drive brand affinity with existing and potential customers,” says Nico Bezuidenhout, CEO at fastjet. “fastjet makes it more affordable for traders to take their business to the next level, to connect people with loved ones, and to make dream holidays a reality.”
Gendel Strategic Marketing Group (Gendel), recently appointed as fastjet’s creative agency, will execute the ‘Taking You Places’ campaign. Gendel will also introduce fastjet’s new tagline from 'Smart Travel' to an airline 'For Everyone', which reflects its market position as a low-cost airline for the network and communities that it serves.
“The campaign will enrich the innovative and ambitious spirit of the fastjet brand,” says Samantha Jones, director at Gendel. “Our extensive experience and successes within the travel, tourism and commercial aviation industry on the continent position us well to collaborate with fastjet and help grow the brand.”
Making an impact on African aviation
fastjet’s route network includes Tanzanian domestic routes from its Dar es Salaam base to Kilimanjaro, Mbeya, and Mwanza, and international routes from Tanzania to Lusaka in Zambia and Harare in Zimbabwe. It also flies domestically from Harare to Victoria Falls, and internationally from Harare to Johannesburg in South Africa.
“fastjet has positively impacted aviation on the African continent by making air travel more accessible and providing reliable, on-time and affordable flights. Since launching in November 2012, we have flown over 2.5 million passengers, many who were first-time flyers and may not have previously had access to affordable air travel,” says Bezuidenhout.|
|And another top appointment at Fastjet and if you trouble to read the travel industry news for FastJet you might be pleased with what you see!
Now looking like they mean business
Low cost carrier, Fastjet said today increased frequencies on its Harare and Victoria Falls route.
The carrier is offering prices of $38 one way, inclusive of tax on the route but on its website, prices are as high as $255 during the Easter holiday week.
|Bailing out of South Africa (personally speaking) was a stroke of genius from the CEO and new board it seems. Oil price up should be good for this as well.|
|they miised the word profitable|
|All eyes on Nico now...
Nico Bezuidenhout, Interim Chairman and CEO commented: "I am delighted to welcome Rashid, Peter and Michael to fastjet. The considerable range and depth of experience and expertise they bring will prove invaluable............ ""as the Company moves forward in 2017"".......... and beyond.
"The benefits of our Stabilisation Plan are beginning to materialise"
and we look forward to pursuing fastjet's medium to long-term objective of becoming the first truly pan-African low-cost airline with the support of our newly-strengthened Board."|
|Stelios spy, despite what they say, crusty mate, and a young protégé by the looks of it...|
|Well Zc, you were looking for an update and now we've got one ... and a good one at it with these appointments. Doubt the strong calibre of such directors would have left their old roles if there wasn't a brighter future for FJET in the coming months. Another very important step to assist in the recovery of our company. Well done to our CEO :)|
|We got one of sorts. I personally take that as a huge positive.
|Seems to be drifting down again. Could do with a update?|
|The plus side is that the downward channel has been broken.....but only just by a plateau.|
|I see it as a positive too, no smoke no fire... I bought two good tranches earlier and at 17p....see this as worth the punt from this level.
|All in all the lack of action here might be a positive. The last funding was after all not a a huge discount.On my watch list.|
|Wonder if it is worth me cashing in my 100 shares.|
|Yawn, gone very quiet here?|
|All sorted then...|
|Fair enough. Was priced to go bust|
|Solenta are getting 95.6 million new shares for $19.2m of goods and services. Without the additional placing shares, that would have given them 50% of the company.
But the placing adds approx a further 138m shares to the mix, giving a total shares in issue of around 340m.
So no multiple of the current SP; more an underwriting of the current share price following dilution.|
|I wonder what stelios thinks about all this? He could have just done a deal with Solenta a few years ago?|
|So where has the 28% stake figure come from, pre issue?|