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PIER Brighton Pier Group Plc (the)

23.50
0.00 (0.00%)
Last Updated: 08:00:00
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Brighton Pier Group Plc (the) LSE:PIER London Ordinary Share GB00BG49KW66 ORD 25P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.00% 23.50 13,227 08:00:00
Bid Price Offer Price High Price Low Price Open Price
22.00 25.00 23.50 23.50 23.50
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Drinking Places (alcoholic) 34.76M -7.54M -0.2021 -1.16 8.76M
Last Trade Time Trade Type Trade Size Trade Price Currency
08:45:16 O 13,227 22.18 GBX

Brighton Pier (PIER) Latest News

Brighton Pier (PIER) Discussions and Chat

Brighton Pier Forums and Chat

Date Time Title Posts
20/1/202508:05pier the phoenix with charts623
11/7/202212:54need a death slide !! & zip wire or we see 60p 99
19/3/202020:31L J12

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Brighton Pier (PIER) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
08:45:1822.1813,2272,933.75O
2025-01-22 16:35:0022.00275.94O

Brighton Pier (PIER) Top Chat Posts

Top Posts
Posted at 23/1/2025 08:20 by Brighton Pier Daily Update
Brighton Pier Group Plc (the) is listed in the Drinking Places (alcoholic) sector of the London Stock Exchange with ticker PIER. The last closing price for Brighton Pier was 23.50p.
Brighton Pier currently has 37,286,284 shares in issue. The market capitalisation of Brighton Pier is £8,762,277.
Brighton Pier has a price to earnings ratio (PE ratio) of -1.16.
This morning PIER shares opened at 23.50p
Posted at 15/1/2025 21:07 by thecroots
Hi Pug,

I have thought about perhaps a raise to shore up is in progress - and I'd be OK with that.

It could be merely the fact that the fall has come about to accommodate that 210k sell. PIER has tiny share volume so any movement up or down is amplified.

It's quite possible that its just the sector and with hardly any buying, coupled with MM's running flat books and the liquidity issue, its just why we are here.

I asked Novella about the additional upcoming costs and they responded that the company is confident that they will find the solutions. So fingers crossed.

I'm sure we will find out soon enough - but certainly its uncomfortable with the share price being down here.
Posted at 15/1/2025 19:01 by davidosh
I must agree....with the share price falling 30% in two weeks and 50% since the last update plus 65% since the same time last year you would expect management to issue some sort of comforting guidance to the market or even be the first to be buying up stock
Posted at 15/1/2025 11:07 by goldie40
davidosh agree with you we need to get switched on with the marketing as you said we have many investors with years of experience in leisure lets get this meeting now ready for the season the share price is telling us it needs sorting out
Posted at 14/1/2025 23:42 by thecroots
I think they are looking at increasing admission prices for peak times. Personally they should increase it to say £2 with a concession for families. The £1 was only really a trial price. They could even charge more with a "money off" voucher for food/drink. Of course, buying a wristband should include free entry. Personally, they should start charging for residents in 2026 with a reduced amount. It's too expensive nowadays to run free attractions. If they charge more, then they should really invest some of it back into upgrading the pier itself.

It's too expensive for places like this NOT to charge now. Times have changed. This includes all piers and similar attractions. You cant provide free toilets anymore or free walkways on old structures.

Agreed Goldie, other than more golf sites, we don't need any more investments right now.

They are progressing in generating sales by extra pier events and extending the season at LWV which i only knew about reading the EDISON note (Available on the BPG main website). The extended season at LWV will help a bit.

I don't think weather proofing the weather is gong to help much in my opinion.

Bournemouth Pier have good events on. The next one is sold out which includes a 3 course meal. One thing they could do is a zip line like Bournemouth Pier. Be interesting to see if thats worthwhile.

Most importantly, we just need a normal year of weather for a good Like for like comp.
Posted at 14/1/2025 15:51 by goldie40
do not need to invest more just make your assets earn more i.e. putting up prices .for example put pier admission up to a fiver but give away £10 of free vouchers with entrance but real value at £3 some rides free also goes on machines free gift etc easy to do, belive Bournemouth pier charge £3 go upmarket not down be brave just look at theatre tickets now for a clue wake up marketing people .have been the entertainment business for over 50 years so know a liitle bit by now
Posted at 09/1/2025 01:54 by thecroots
yeah not ideal but it's the sector as a whole. I've had conversations with their PR company and they share our frustrations with the share price and are confident it will correct in time. theres literally no volume in share trading so I wouldn't read too much into the low price right now in my opinion

it's crazy that this was 120p in 2021 or 2022
Posted at 03/12/2024 17:20 by thecroots
Hi Guys,

Some good conversations there.... Thank you.

I was speaking to their PR company yesterday.

Obviously they couldn't say anything to me that's not in the market domain, but suffice to say the current depressed share price disappointment is also shared by the directors and I was told this is the whole sector as a whole and not just PIER.

He also mentioned that the Directors are confident that it can navigate the rise in NI and national minimum wage.

In short, they are hopeful - and confident - the share price will correct in time.

After the exchange was finished, i personally felt a lot more confident.

The main thing is , we need the Government to stop messing with the weather with their cloud seeding programme. Look at when the planes stopped flying and what beautiful weather we had...

As an aside, someone has been buying 10k shares every day for the last 3 or 4 days. With a 15k trade also thrown in. Small £ value but large in terms of PIER volume!!

Very unusual buying. But of course, pleased with it.

I'd rather have a small dividend proposed. Even the mention of say a small dividend in the next financial year would help the share price loads. Becoming a dividend paying stock always attracts.

A few director purchases would help too.
Posted at 03/12/2024 06:24 by ijamlon
Considering the very low value and liquidity of the stock now, I think it is time to start putting a much bigger chunk of the net cashflow into buybacks (including some open market, not just direct block trades). It would be highly accretive to earnings, likely very supportive to the share price, and give a break to patient minority investors. If operating performance normalises, they could probably buy back a third of the company over 3 years at this price, which translates into about 50% eps growth.
Posted at 30/9/2024 08:23 by ijamlon
Even though we knew most of this, it's slightly worse than expectations overall. I think if you run a UK business that can't make profits if it's a bit rainy, then you've got a problem. I feel they complain too much about weather and the economy (neither of which were catastrophic) when really they should be focusing on upgrading a rather tired offering at the pier, which is probably the root cause of over dependence on sunshine. In that light I think the most important statement comes at the end... "We are also actively looking into longer term options that will reduce the Pier's reliance on good weather." Hopefully this will be something transformative (and not just covered walkways!) The fact that the share price has hardly moved on a profit warning also shows you that this is dirt cheap. Nail the transformation and it will be a huge treater.
Posted at 04/7/2024 16:19 by thecroots
Kirmich,

I had this conversation with them last November. Cannot see that happening. I think we would get an offer from Private Equity first. It was private equity owned before. Their answer was that do you think Luke Johnson would accept an offer of say 60p per share when he added funds well over 100p?

I have a 3.5% holding now. I may add a few more and the Brighton Pier group website has been updated to show..

You have to think that the CFO isn't getting any younger - none of us are, so i would imagine he will be hanging up his boots in a year or two, maybe longer. But he also has a 3.1% holding - so obviously he would like the share price to be higher than it is now. And of course a place to sell them.

Also the CEO bought 10k shares in May. I doubt she would have bought if something was wrong. LWV had a good start to the year being 7% up. I am also hoping we have had a bit of business from the football showing in the bars. I know on the pier that had a big screen showing.

Don't forget the £4.9m lease impairment chargeback is going back on this years accounts so that will show as paper profit.

I think LWV is the one that will have good comp figures this year as their new dynamic pricing seems to be working good. Just need the weather to be kind..

Cavendish have a 12 month price target of 75p and considering NAV is 61p , the current share price really is a steal in my opinion...
Brighton Pier share price data is direct from the London Stock Exchange

Brighton Pier Frequently Asked Questions (FAQ)

What is the current Brighton Pier share price?
The current share price of Brighton Pier is 23.50p
How many Brighton Pier shares are in issue?
Brighton Pier has 37,286,284 shares in issue
What is the market cap of Brighton Pier?
The market capitalisation of Brighton Pier is GBP 8.76M
What is the 1 year trading range for Brighton Pier share price?
Brighton Pier has traded in the range of 20.50p to 58.50p during the past year
What is the PE ratio of Brighton Pier?
The price to earnings ratio of Brighton Pier is -1.16
What is the cash to sales ratio of Brighton Pier?
The cash to sales ratio of Brighton Pier is 0.25
What is the reporting currency for Brighton Pier?
Brighton Pier reports financial results in GBP
What is the latest annual turnover for Brighton Pier?
The latest annual turnover of Brighton Pier is GBP 34.76M
What is the latest annual profit for Brighton Pier?
The latest annual profit of Brighton Pier is GBP -7.54M
What is the registered address of Brighton Pier?
The registered address for Brighton Pier is 36 DRURY LANE, LONDON, WC2B 5RR
What is the Brighton Pier website address?
The website address for Brighton Pier is www.brightonpiergroup.com
Which industry sector does Brighton Pier operate in?
Brighton Pier operates in the DRINKING PLACES (ALCOHOLIC) sector

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