Brave Bison Share Discussion Threads

[flashheart] 21/1/2019 14:28

Anyone have any idea how much stock is left on the 2.6 offer please?

[hazl] 21/1/2019 09:22

I think we are in the right industry here and working with some of the biggest brands.

[hazl] 18/1/2019 15:49

I don't think we can complain.
She has been instrumental on turning it round.

[flashheart] 18/1/2019 15:08

I think she will continue to do so. Looking forward to the next update and building a nice position in anticipation.

[mr. t] 18/1/2019 14:55

I'm not a fan of CEOs getting generous options, especially when they've already got plenty enough to be incentivised to increase the share price.

At least in Brave Bison's case, Claire Hungate is doing a good job and has earned them.

[hazl] 18/1/2019 13:55

And subject only to continued employment...positives in each case.

[clocktower] 18/1/2019 13:36

hulk2004 she might be able to do a Sir Martin Sorrel on the company and not want to sell it but draw a huge income and build an Empire, as well as rewarding shareholders.

[hulk2004] 18/1/2019 13:24

Clock tower agreed,it’s in her interest to get sp/mc as high as possible for when business is sold because that could be her big payout to retire!

[clocktower] 18/1/2019 12:39

CH getting herself very nice perks, which should encourage her to ensure the share price continues it rise.

Get it to £1. and what a windfall that would be for her and all holders.

Happy Days ahead.

[hazl] 18/1/2019 08:41

...bit of interest this morning ...perhaps start of the next leg up?

[top tips] 18/1/2019 08:39

Keeps going strong.

[mr. t] 17/1/2019 18:12

Appointmnet of Brian Murnin confirmed by Brave Bison - the article reads well.



Brave Bison announces the appointment of Brian Murnin as Commercial Director with immediate effect.

Brian has over 15 years successful leadership experience across major media and entertainment businesses, and joins after a significant period of growth for the social video publisher.

Most recently he led commercial strategy for Warner Music Group's global creative studio The Firepit as SVP Business Development. Previously he ran UK Sales and Business Development for Vice Media, overseeing a 5 year period of rapid growth as Vice expanded its media and branded content operations globally, winning numerous awards including Media Company of the Year at the 2014 British Media Awards.

He was also a founding member of the influential music media independent Clash, twice winning the PPA's Magazine of the Year award.

Brian joins Brave Bison tasked with capitalising on its position as one of the world’s biggest global media publishers, through new commercial strategies built around their services, channels and products in the social media and content space.

Claire Hungate, Chief Executive Officer of Brave Bison, commented: “I am delighted that Brian is joining us, bringing with him a wealth of commercial experience which will have impact across the business. He is a hugely significant addition to the team, as we move into an important year of continued growth for Brave Bison in 2019.”

Brian Murnin commented: “I'm excited to be joining Claire's leadership team at Brave Bison at this pivotal stage in its growth as one of the world's largest and most influential social video creators and publishers. I look forward to throwing my energy and experience into building upon their existing platform successes, whilst diversifying the business with new opportunities, launches and partnerships."

[clocktower] 17/1/2019 09:54

Great research - thank you for working so hard to locate all this info.

Lets look forward to some great figures.

[mcfly79] 17/1/2019 09:35

Nice finds Mr T. Lego is a great brand to be working with.

[hazl] 17/1/2019 08:56

'Don't forget...B rave Bison


We're excited for an even bigger year in 2019, join us on the ride!'



Sums it up for me ....

[mr. t] 16/1/2019 15:38

According to the last annual report, Brave Bison employed 55 people on 31 December 2017. That looks to be growing. On linkedin, the following 8 people say they started with Brave Bison in either Dec 18 or Jan 19:










We don't know if they're replacing others, or are new positions. Though I'd expect 8 new starters in less than 2 months is a sign of some growth in a 55 person company.

One of note is Brian Murnin, who looks to be the replacement of Jonathan Kitchen (the guy who moved to Jungle Creations). Brian was a SVP at Warner Music and a VP at Vice Media - appears a good background.

A couple more jobs vacancies were posted yesterday too:

[hazl] 16/1/2019 10:22

excellent as we thought....

[mcfly79] 16/1/2019 10:06

Tubular Labs December figures have been released.



Brave Bison is third overall with 5.4 billion views (Oct was 5.5bn and Dec was 6.2bn)

Viral TRND still number one site.

Another very good month.

[mr. t] 16/1/2019 10:05

Thanks for sharing your analysis, that's helpful.

[mcfly79] 15/1/2019 15:28

Thanks Mr. T.

I'd be very happy with that margin on incremental revenue.

I was looking at the 2017 figures to try and calculate the advertising gross margin. Things have changed a lot so the 2017 figures may no longer be the best guide. For what it's worth my thinking was as follows:

For the 2018 interims new IFRS rules meant the company was required to report the gross advertising revenue they receive, rather than the net revenue (after content costs) that they previously reported. We have the figures under both basis for 2017.

In 2017 the total revenue was £17.8m made up of £12.5m advertising revenue and £5.3m fees. Due to the large content costs associated with the advertising revenue the net revenue was £4m for advertising and £5.1m for fees giving £9.1m of net revenue.

Then was a further £4.2m of Cost of Sales giving gross profit of £4.9m. We don't know how the further £4.2m is split between advertising and fee revenue. Perhaps there is very little in there in relation to advertising (only costs in relations to content they have created themselves), or perhaps nothing at all.

Therefore at the very most the GM on advertising was 32% (even without allocating any of the additional £4.2m costs).

I appreciate there was some low margin advertising work in 2017 that could skew the figures but this ended in Q1 so shouldn't have a huge impact.


Hopefully the content costs have come down considerably in 2018, leading to the much higher GM given in your figures. This could be due to more content being created in-house or just the economies of scales in having a larger audience (if a fixed fee is paid for some of the content rather than a revenue share).

[telbap] 15/1/2019 13:35

Just read the article.....lol! What a load of b@ll@cks!Still back to our previous uptrend I hope. I would like to see us trekking towards the 3p marker in the coming week.

[mr. t] 15/1/2019 09:39

Mcfly, nice to see you take an initial position and I think you’ve summarised the investment case & risks well.

One comment on gross margin split, there is some info we can extract from the last interim results. Comparing H2 17 to H1 18:

- Ad revenue grew by c. £2m
- Fee revenue stayed constant at c. £2m
- Total GM increased by c. £1m.

If fee GM stayed constant, then c. £2m extra ad revenue led to c. £1m extra gross margin, giving a GM% on incremental ad revenue of 50% (just under 48% when calculating with more precision).

This analysis assumes fee GM stayed constant and that profitability in the last year is indicative of profitability in the future...both big assumptions.

[hazl] 14/1/2019 20:16

DPLEWIS ...funnily enough I was going to add to the post that I didn't know the date the former was created and had't gone over them with a fine tooth comb.
I am afraid I am very short of time at the moment...compared to usual and just wanted to show some support for the share as interest had dropped off slightly.
But quite fair enough.
I stand rebuked!