Blackbird Share Discussion Threads

[nickb] 08/3/2024 12:12

Hornblower


Are there any downsides to running on public cloud?

Not really my expertise but

I would imagine the big one for top tier enterprise customers is Security which is a very big deal

Other might be guaranteed service levels, which is critical for big events

[nickb] 08/3/2024 12:09

Pokerchips
Adobe Cloud is not really Cloud and it’s a decade old set up added to.

Old school compared to say the Figma concept which they tried to buy.

[pokerchips2] 08/3/2024 12:09

but they arent using BB10 initially with Elevate, is what I thought I heard SS say ..i think he said it doesnt initially need it ???
is that right ?

[johnveals] 08/3/2024 12:08

I cannot believe for 1 second that the extent of IM and SS ambition is £500million.

[horneblower] 08/3/2024 12:08

Thanks, Nick.

So, is the public cloud simply cheaper, due to the expense of running our own cloud, albeit both on AWS?

Are there any downsides to running on public cloud?

[nickb] 08/3/2024 12:03

hornblower
Public Cloud is on AWS which can hyper scale.

Our previous enterprise product also runs on AWS but is in our private Cloud and so limited somewhat.

Getting our tech running efficiently on public Cloud with Blackbird10 makes elevate possible at a price point accessible.

SS did very briefly say this at the presentation

[pokerchips2] 08/3/2024 12:02

" Secondly elevate is not reinventing the editing user interface it actually looks like an Adobe product! Collaboration is new."

NickB

But Adobe already have Team Projects and collaboration ...within the more Pro Premiere Pro etc

..so I guess Elevate adds it to the lower tier, smaller group users you dont need the extensive complexity of Premiere Pro etc ?? " all what you need and not what you dont" and dont have a collaboration product for their current use ..outside of the "Hollywood" Pros

[nick2412] 08/3/2024 11:59

Agreed NickB, the Company are entering a very interesting phase. The 'market' hasn't woken up yet to a) the compelling reason why the big players would want Blackbird/elevate and b) how few paying subscribers elevate needs (about 30,000) to put it in the £500m plus takeover valuation category based on what is becoming the standard 50 x revenues for this high growth creator tools sector.

In terms of revenues, I assume there will be revenue share for the planned phased roll-out of third-party plug-ins such AI and a video library. Presumably, these plug-ins when added will be included in the higher cost subscription category.

One of the positives is there will be a glut of interest and news with regular updates to elevate and third-party reviews. That should bring attention to the investment case as well as help the 'going viral' process if high-end user and influencer reviews are as good as anticipated.

Despite the decline of the M&E market, it would also be a nice bonus if Avid came back after their takeover and entered into a Powered By Blackbird license. I don't know enough about them to know if they are resolving the issue internally or if they still need the Cloud solutions that Blackbird would provide.

[nickb] 08/3/2024 11:58

One way of looking at this technically.

As of now
The front end product interface and creator offer is the ‘value’ to elevate the business

The back end tech running on public cloud that is what’s valuable to a big tech player

In 3-5 years time
The subscriber and revenue dominates value.

[horneblower] 08/3/2024 11:54

NickB,
Sorry for my ignorance but, please explain the difference and advantages/disadvantages of "public cloud" as opposed to say AWS.

[nickb] 08/3/2024 11:47

Cyber
‘ The only other option would be for Bird to actually show and demonstrate Elevate to Adobe, Apple etc before launch - but it seems inconceivable to me that it would be acceptable to management or shareholders that our amazing product should be shown to major competitors in secret in advance.’

Cyber
elevate.io as a product or platform is not secret, we all know about it but because most investors don’t have the depth of knowledge on video editing products they find it secret.

The secret is the business plan and numbers calculations for elevate

Firstly elevate is based on our Blackbird enterprise product that is available to Adobe or anyone else to try so that’s not secret.

Secondly elevate is not reinventing the editing user interface it actually looks like an Adobe product!
Collaboration is new.

Thirdly if we know about elevate I’m sure Adobe does it’s not like they don’t have any experience in building video editing software and have no experience building web based browser apps

What they want to know is does Blackbird video technology now work on public Cloud at scale and efficiently.

It’s blackbird moving to public Cloud that is the game changer to the big boys.
It’s the back end tech rather than the front end interface

Is an Adobe ‘experienced and connected’ editor testing? Yes of course imho

[nickb] 08/3/2024 11:17

Post 13376
Nick2412

‘ My only slightly different perspective is that if Adobe don't strike immediately it doesn't prevent elevate from being a multi-bagger success albeit over a longer bumpier journey. I also think Adobe isn't the only potential acquirer.’

I 💯% agree
I use Adobe because it’s a direct target 🎯
It’s the company under the most pressure to make a move followed by Canva if they are ambitious
Other big tech companies are in everything.

Adobe in my opinion are not invested in the M&E video editing market that belongs to Avid
M&E video editing has become niche.

[chriscallen] 08/3/2024 10:47

mcsean2164 I think it's because there are a lot of elevate businesses/products around quite a lot selling software.

[pokerchips2] 08/3/2024 10:47

mcsean2164

its proper name is ESSENTIAL in order to drive traffic to the website .... so increasing SEO uptake... just like sports direct shops are labelled Sportsdirect.com, their proper title

[mcsean2164] 08/3/2024 10:39

Zak, "to give it it's proper name, elevate dot io"

Sounds a bit like Homer Simpsons car. I guess it's a trademark thing but no need to correct interviewers?

[hyperal] 08/3/2024 10:18

I bet all the creators on the trial are desperate to tell their friends, I assume trial creators will be given a time when they can do this, I hope it goes viral at that point. If influencers are on the trial, then this could be quite explosive. Who knows, but certainly an exciting prospect. How many are on the trial, did I see 300 mentioned?

[kcowe] 08/3/2024 10:08

what projections are those ... very possible this launch can have a viral nature to it ..'
'Collaboration' is key .

[pokerchips2] 08/3/2024 10:05

I think as Chris suggests people need to take these projections with touch of care