 I think both sides of the argument are true
Reality is most are Freelance
Let’s say I get booked for 2 weeks to do a great job
With Ai I would certainly save time but now they will only book me for 1 week which means I’m going to have to find another job for the extra week
Realistically over a period of a year my total earnings could be reduced as I’m going to have to spend more time looking for work (that’s the making a living fear).
The flip side is there should be an explosion of more work if the final product is so much cheaper.
The side of the line we are on with elevate is the size of the editing market will be exploding even more due to ease of access, just a web browser and simple computer and importantly all the pain points managed away in the Cloud
Generative Ai brings extra creative power to the editing platform and turbo charges the creators ability to do things that would have been impossible or very challenging
Ai to do boring time consuming project management
Freeing you up to do more creative work is a big win
and not controversial.
Ai to be a creative partner gives a single creator the resources of a 10 person creative team which is scary if you are one of the 10 people.
This is why a new generation of cloud editing tools like elevate with its plugins such as AI are the only way forward to stay in the game the old software was launched 20-30 years ago, a different world.
Everything is so obvious if you know the history, the battles and the inflection points of events. |
"..Technology takes jobs away from people? "
well..it seems to have created an awful lot of jobs ...in tech...
Tech jobs are often taken by the younger crowd ... with the tech ..taking the jobs from the older crowd...
It is a means of getting into the jobs market for the next generations....create a new world by elimintaing the old |
Ah, but he was being ironic.
Technology takes jobs away from people? Er, yes. That's what it's for. |
Thank you Pockerchips2 and gnmartin for your interesting comments.
I guess another example of trying to deny the inevitable was the story of King Canute telling the tide to stop coming in. |
Many who oppose automation in one part of their lives actually use it and value it, in another part of their lives ... we can all want to be paid for our labour and not want that to change ...but.. we look elsewhere and see that such labour is not actually necessary any more in that other area .. |
salmon 9
If anyone wants AI to do all their photography enhancements or even photo creations rather than using a tool and doing it themselves.... they are going to end up paying for the resource needed to power the AI
I suspect Adobe realises all of that..as do the others in the AI field...
The up and coming generations will merely be using their minds to be creative and the tools will "create" their ideas ..but that will never end up being "free"
I suspect we will look back in 20 years time and wonder what on earth people were doing wasting their time moving pixels around by hand... and all that other labour intensive fine tuning ...
Adobe ..who will want the newer generations as customers of the future ....will..I suspect ..not care too much about the "older" traditional users who fail to adapt and adjust |
cyberbub
look on the site of the London Stock Exchange ..there is a Report you can look at or download to see IPOs so you might find placings there somewhere too.. |
Try Bloombergs? |
On a completely different note, not Bird-related...
Does anyone know of an information source which lists LSE/AIM companies which have undertaken a placing recently?
Thx |
If Elevate can leverage their cloud offering in a way that guarantees control around security and confidentiality, which I am sure they have patents around, I think the floodgates in the corporate world will open come next year. |
Chart here is horrendous
Another tick down next week? |
HCBF to all those who celebrate |
MK
Yes great point on Spark instant publishing very exciting and you need elevate to do it which will drive take up of elevate free version
All part of their well thought out plan.
Stephen’s update on the Player today is brilliant
(Should have doubled the share price). |
Expect lot of interest in elevate when it gets auto subtitles.
"Investors just don’t seem to be able to grasp what has been achieved"
Was it Charles Thompson of Mentorn who in around 2004/5 described the FORscene Beta as the editing equivalent of putting a man on the moon. Commercially though we firmly planted on terrafirma on the pro side and despite much applause the luvvies seem reluctant to put their handsies in their pocketsies. Hopefully the mass-market can show them the way. Google Docs has over one billion users yet much of big business is still stuck in the dark ages with the likes of installed copies of M$ Office.
Pokerchips/NickB
One more thing, which I expect you both know but doesn't harm saying, is when Spark is launched there'll be no need for any export rendering. Furthermore you'll be playing back from the BB encoded data, so you could - in theory - delete the original footage to help keep a lid on storage needs. |
Nick
yes...customise and export an EDL would be something for Enterprise type pay level I suspect for those with bigger teams using different sofware options for their needs. |
I wonder if they will use something like
To Transcribe, translate and subtitle... Adobe and DaVinci Resolve have extensions for it |
Pokerchips
Currently the EDL system is internal
It would be nice for me if you could export that EDL but not sure if they will do that in the short term as that would move elevate into the pro broadcast market so I think they will perhaps hold back on that |
Nick B
Thank you... understood
they should add Elevate to the list of EDL systems that support it...
The virtual machine idea is interesting in that you can create your own machine in the cloud with all your software licences and use whatever you need,when you need it ..and collaberate and review from anywhere with the machine.. ....but...yes..the "cloud based" idea of it is more expensive to operate and less efficient |
hornblower
Not that I can think of |
SS new Player is very smooth and precise on my iPhone even on Safari, impressive
Only complaint would be in landscape view for me there is a tendency when swiping the video timeline to end up swiping the whole app window |
Pokerchips
Virtualisation requires a dedicated Cloud computer or virtual machine so very difficult to scale and manage plus expensive.
Your other question
Original camera video footage is uploaded to the Cloud elevate.io
This footage is ‘processedR17; into the Blackbird codec
Blackbird video format is used for editing
At the end when you export, it doesn’t convert the Blackbird format but takes the editing meta data (EDL edit decision list) which is the timecode and information required to build the edit from the ORIGINAL video files then this is converted to the finished video file format for you to take away. |
Register for real-time alerts, custom portfolio, and market movers
Hot Features
Premium
