Bidstack Share Discussion Threads

[girdz] 06/2/2020 17:59

https://www.venatusmedia.com/blogs/2020/2/4/all-things-gaming-with-luke-alrdige-and-peter-jacob-client-partners-at-dentsu-aegis-network?utm_content=115294296&utm_medium=social&utm_source=linkedin&hss_channel=lcp-1116413..BiDS strategic partners. Interesting read

[aidenabettin] 06/2/2020 17:57

Count I think your account has been hacked

[countdracula55] 06/2/2020 17:50

This is an excellent bb with all the best and researched posters, I'm always looking forward to reading all the latest research on Bids here and I want to say a big thank you to all of you for seeking out all the latest info.If it wasn't for you guys I wouldn't know much about what's going on at Bids, I just dont have the time.Excellent work being done here as always.: )

[andy] 06/2/2020 17:44

Justin from Vox by the looks of it!

[moneygenxyz] 06/2/2020 17:42

Whoever it was posted on LSE yesterday multiple times

[yump] 06/2/2020 17:28

That question is wrong. The idea that anyone needs to have actually done the specific thing involved is daft.

The question should be: what experience do you have in building a business in digital advertising ?

Because that is relevant to the comment on conferences.

It doesn't matter how 'leading edge' you think your business is, when its relatively small, getting sales is all about leg work to close the early users and you don't get to talk to them seriously, unless you track them down.

That goes for digital marketing and widget selling. Behaving like consultants does not sell anything, especially to people who are sent to conferences to have a quiet kip after lunch.

Put it another way. If your story and product are good enough in a new area, you will get to talk directly to potential clients in a meeting, by approaching them directly. If you've got 20 competitors selling some commodity, its just a lot harder.

...and where do the brochures from exhibitions go ? I think we know, don't we ?

[rocksteady01] 06/2/2020 16:48

And what experience do you have in building out a new ad category niggle?

[aidenabettin] 06/2/2020 16:35

Very BIG event. hTTps://www.iab.com/events/iab-annual-leadership-meeting-2020/#track-tech-lab

[niggle] 06/2/2020 16:25

I’m with you on a likely placing - it’s just a matter of when. I do not see how talking at conferences is going to help the company.

[aidenabettin] 06/2/2020 16:14

hTTps://global.penguinrandomhouse.com/tag/prima-games/

[aidenabettin] 06/2/2020 16:01

A lot of integration and collaboration. hTTps://www.gourmetads.com/programmatic/mediamath/

[aidenabettin] 06/2/2020 15:53

Alice Murphy-Pyle, Senior Marketing Manager, Penguin Random House UK, commented: 'We were pleased to see how well our ads performed in the study. We worked with Bidstack to promote three new releases and found it an innovative and eye-catching way to interact with a younger, predominantly male audience. Reaching 20-somethings who might not visit bookshops can be a challenge but gaming offers a fantastic route to engage with a group exactly where they are currently spending their leisure time."

[aidenabettin] 06/2/2020 15:45

I imagine she knows all about BIDS

[moneygenxyz] 06/2/2020 15:42

RNS within 7 weeks then... never ending countdown.

[global nomad] 06/2/2020 15:37

i'd also point out the didn't say H1...clearly Q1 AND Q2...just saying ..like...

not a gamer and not sure I could name 10 games...at least not any recent ones barring the obvious.

[girdz] 06/2/2020 15:28

Sign EA, get on rocket league and fortnite then won't need a fund raise. .Bids will have deals flying through the door. .Until that day though...

[moneygenxyz] 06/2/2020 15:20

“Lewis C. Hadley of Bidstack Group PLC talking about using attention data to understand the true value of in game advertising’s the Market Research Society (MRS) Sports and Gaming conference #attention #eyetracking #gaming”

[aidenabettin] 06/2/2020 15:07

hTTps://twitter.com/BBlueResearch/status/1225431271817564161?s=19

[aidenabettin] 06/2/2020 15:02

If you want in you need to be linked up to TENCENT.EA and TENCENT?.I think so

[rocksteady01] 06/2/2020 15:01

They will surely want to get game publishers signed up and announced before they need to raise again.

[aidenabettin] 06/2/2020 14:53

hTTps://finance.yahoo.com/news/2020-02-05-apex-legends-mobile-2020-ea-china-call-of-duty.html

[moneygenxyz] 06/2/2020 14:48

Need to ask someone that doesn’t like gaming - if anyone doesn’t know much about gaming could you please list the top 10 games you’ve heard of?

Admittedly, some may not even be on the market yet.

Ah well, too much speculation. Keeps me entertained whilst the share price destroys my morale.

[roleybirkin] 06/2/2020 14:48

From the Podcast I sense that Bidstack are talking to a number of publishers. That clearly makes sense given the number of significant advisors and key people involved at Bids.

All about closing deals now, and I would logically expect each publisher to maybe commit one or two games initially. I would also expect each title to be considered by the publisher as a second tier game to them but with good daily users and impressions. They get to monetise but de-risking the position for them.

By end June I would hope a minimum to two new publishers and who knows? Maybe three to four new games to deliver.

Just thinking out aloud.