Bidstack Share Discussion Threads

[mlf51] 06/5/2020 08:32

Don't worry we are all aware of your condition

[niggle] 06/5/2020 08:17

Sweet Karolina 2

Me make friends with Roley & Angel? & I’m dim - oh dear 🥱

[sweet karolina 2] 06/5/2020 07:28

Morning all! Up bright and early to see how my new found investment fares! Forgive me if I attack, I have a neurological condition which means that I get very easily confused.

[hazl] 06/5/2020 07:11

26085 that is

[hazl] 06/5/2020 07:10

thanks aiden a n explanation for those that need it .....me!

[aidenabettin] 06/5/2020 07:08

hTTps://twitter.com/tmwiUK/status/1238473145922850817?s=19

[aidenabettin] 06/5/2020 07:07

hTTps://www.tmwi.co.uk/

[aidenabettin] 06/5/2020 06:56

Xaxis UK Guaranteed Views on Xandr Invest Helps Xaxis UK Drive Performance for Auto Client.. The Challenge:. Achieve Both Viewability and CPC Performance for Automotive Brand Campaign Xaxis UK's leading auto client wanted high viewability rates for an upcoming campaign while also achieving a CPC goal. You can't click on something you don't see, so in theory, optimizing for viewability should go hand-in-hand with optimizing for clicks. Viewability optimization techniques, however, can often get in the way of primary KPIs and outcomes. Currently, traders spend a lot of time and energy analyzing and optimizing to viewability rates at the expense of focusing on their clients' true performance outcomes. For Xaxis UK, the status quo simply wasn't good enough. Rather than tying up its team of 1,800 programmatic experts with viewability optimization, the agency sought a solution that would allow them to focus on driving return on investment for clients..The Solution: .Use Guaranteed Views on Xandr Invest to Buy Only Viewed Impressions and Optimize for Clicks Xaxis UK decided to make viewability a default for the campaign, rather than a challenge. Utilizing Guaranteed Views on Xandr Invest, Xandr's strategic buying platform, Xaxis UK paid only for ad impressions that measured as viewable. With the risk of paying for non-viewable impressions removed, Xaxis UK traders no longer had to spend time looking at viewability rate reports and instead were able to better monitor and customize optimization for the automaker's true KPIs. Guaranteed Views also automatically optimized bids across available inventory on the open internet, bidding more for placements with higher predicted viewability rates and less for lower predicted viewability rates. "Guaranteed Views makes viewability table stakes. We are able to shift our attention to delivering incredible outcomes for our clients that differentiate ourselves in the market." Artur Semionov, Senior Product Manager, Xaxis UK *The results of each campaign were compared using the automaker's dual goals of high viewability and an efficient CPC. The conventional campaign was run on a traditional CPM basis, using viewability rate thresholds while optimizing for CPC. For the Guaranteed Views campaign, Xaxis UK instead used a Viewable CPM (vCPM), paying only for ads measured as viewable while optimizing for clicks..Results:. 38% decrease in cost-per-click.380% higher CTR.50% more viewable impression. hTTps://www.exchangewire.com/blog/2020/03/12/mg-motor-uk-makes-in-game-advertising-play-in-dirt-rally-2-0-with-bidstack/?amp&__twitter_impression=true

[aidenabettin] 06/5/2020 06:15

Interesting case studies. hTTps://www.xandr.com/casestudies/.I wonder if the Xaxis auto client was MG?.Subway and Axel springer highlighted .MG launch EV(based on Chinese model). hTTps://www.pocket-lint.com/cars/news/151981-mg-looks-to-plug-a-gap-in-electric-car-market-with-the-mg-5

[aidenabettin] 06/5/2020 06:11

Is it time to merge BIDS and ANZU?.XANDR invest= XAXIS=GROUPM = WPP=ANZU=TURNER=WARNER MEDIA.Got to bring this all together for a NEW AD CATEGORY. https://www.exchangewire.com/blog/2020/05/05/agency-video-audio-gaming-thriving-anthony-farley-groupm/.#M&A

[aidenabettin] 06/5/2020 05:52

hTTps://www.telecompaper.com/news/atandt-merges-ad-unit-xandr-into-warnermedia--1336838

[wrecktangle] 06/5/2020 00:33

Looks like things are about to get exciting for BIDS again. Taking a slice of the pie tomorrow.

[lukehold] 06/5/2020 00:20

Way to kill the buzz andy... tumble weed

[andy] 05/5/2020 23:39

Luke,


More vitriol, just what the thread needed!


Funny you guys went to the trouble of building your own BIDS forum, and yet you remain on ADVFN.........


If it's so good over there, why do you need to spend time here?

[andy] 05/5/2020 23:33

So two Stifel notes in a week, I wonder who's organising the placing?


At least it's not a death spiral by YA Global, that would have been really bad news.

[aidenabettin] 05/5/2020 21:39

Everybody is making money except you know who. hTTps://www.nasdaq.com/articles/bull-of-the-day%3A-electronic-arts-ea-2020-05-05. hTTps://finance.yahoo.com/news/activision-blizzard-q1-earnings-2020-200504599.html

[lukehold] 05/5/2020 20:01

At target price of 50% up from here then. Increasing since the last one.. very upbeat.

[lukehold] 05/5/2020 19:59

Got it thanks

[lukehold] 05/5/2020 19:53

Do you have a link MCFly?

[aidenabettin] 05/5/2020 19:32

hTTps://twitter.com/uk_ie/status/1257671995883507714?s=19

[mcfly79] 05/5/2020 19:13

The link posted earlier is a new Stifel note, dated yesterday. It's just a one pager compared to the large original note but it's very upbeat, reiterating the buy recommendation.

[chrissmith2] 05/5/2020 18:54

gfin way to go but in better place.
keen on them at 1.5p.

[chrissmith2] 05/5/2020 18:48

funny sweet karolina 2. joined today. lololololololol