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BRSI Ballistic Recovery Systems Inc (CE)

0.0005
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Last Updated: 01:00:00
Delayed by 15 minutes
Share Name Share Symbol Market Type
Ballistic Recovery Systems Inc (CE) USOTC:BRSI OTCMarkets Common Stock
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 0.0005 0.00 01:00:00

BRS Announces Re-Branding Campaign

29/07/2009 3:30pm

Marketwired


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BRS Aerospace (PINKSHEETS: BRSI), a manufacturer of whole-aircraft emergency parachute systems, military cargo and personnel parachutes, as well as reflective safety products announced today that, beginning immediately, Ballistic Recovery Systems will be known as BRS Aerospace.

The promotion, which includes a new corporate identity and logo, as well as a revised corporate website (www.brsaerospace.com), will be launched through a variety of sales and marketing initiatives, including media campaigns. The re-branding will support the company's expanded product offerings which leverage its extensive management experience, assorted manufacturing capabilities in US and out-US locations, and established aircraft platform applications.

"We are very enthusiastic about our rebranding initiative. This will serve to communicate how BRS Aerospace is constantly adapting to match the fluid nature of demand," said Larry E. Williams, President and CEO. "Today's marketplace requires us to look beyond our traditional designs and manufacturing capabilities and position BRS Aerospace to leverage our new found successes, especially in the defense products market."

"Rebranding ourselves is far more than a name change -- it demonstrates BRS's long-term commitment to aggressively grow and enhance the parachute and aviation safety products businesses," said Gary Moore, Vice President of Sales and Marketing. "The fact that we've been successful in winning recent contracts such as the B-52 deceleration parachute, Air Force 16-foot Ringslot, the Bureau of Land Management's drogue parachute, the Army's G-12 cargo parachute, and a number of Unmanned Aerial Vehicle (UAV) applications only prove that we are becoming more and more recognized throughout the broader aerospace community. We anticipate further awards coming our way in the near to mid-term and our current and future product mix reflect this reality. Therefore, re-branding ourselves as BRS Aerospace better reflects the strategic value we now bring to the table as we stretch into these new market segments. However, be assured that the traditional BRS product line will continue to be at the forefront of our BRS Aerospace product offerings... a proven product still unparalleled in the industry which is credited with having saved 236 lives to date."

BRS Aerospace will continue to use the "umbrella" BRS name to represent its various product lines, but will operate under three separate divisions:

BRS Aviation (formerly Ballistic Recovery Systems) -- based in South St. Paul, Minnesota, this division will provide whole-aircraft emergency recovery parachute systems for use with general aviation and sport/recreational aircraft. The parachute systems are designed to safely descend an entire aircraft and its occupants in the event of an in-air emergency. Primary products include whole-aircraft emergency recovery parachutes for:

--  Sport and Recreational Aircraft - Recreational/Sport aviation.  The
    recreational aviation market is the oldest market segment.
--  Light Sport Aircraft - Light Sport Aircraft (LSA) which are smaller
    two-seat aircraft.  The FAA monitors and regulates this segment under
    different regulations and restrictions than those used in general aviation
    aircraft.
--  General Aviation (GA) Aircraft - GA aircraft are certified by the FAA.
    The GA market has traditionally been BRS's largest segment comprising
    approximately 74.4% of its annual revenue.
    

BRS Defense -- based in Pinebluff, North Carolina, this division provides parachutes for military applications such as:

--  Cargo Delivery systems including:
      i. Traditional Round Parachutes
      ii. Precision Guided Ram-air Parachutes
--  Personnel Systems (paratroopers and special forces)
--  Unmanned Aerial Vehicles

BRS Safety Products (formerly Advanced Tactical Fabrication) -- This division designs and produces safety products including personal protective equipment, high-visibility/reflective vests, and load-bearing vests.

"Throughout the aviation world, the BRS name is synonymous with safety and we look forward to expanding and enhancing that reputation as BRS Aerospace," states Dave Blanchard, General Manager, BRS Aviation.

BRS Defense has begun actively marketing its design and manufacturing capabilities and has recently been awarded two new contracts by the US Army to fabricate more than 3,500 "High and Low Velocity" cargo parachutes over a two-year period.

Note: BRS Aerospace is exhibiting in Hangar B, booth #2017, at this year's EAA AirVenture 2009 air show in Oshkosh, WI from July 27th-August 2nd, for anyone wishing to discuss this or other issues.

About BRS Aerospace

Based in South Saint Paul, Minnesota, BRS Aerospace consists of three divisions: BRS Aviation which designs, manufactures, and distributes whole-aircraft emergency parachute systems for general aviation and recreational aircraft; BRS Defense which designs and manufactures a variety of parachute systems for US Department of Defense and foreign military customers; and BRS Safety which designs and manufactures reflective and load-bearing safety vests, and other safety apparel and is a leader in the "cut & sew" industry. Since 1981, BRS Aerospace has delivered more than 30,000 parachute systems to aircraft owners worldwide, including over 3,500 systems on FAA-certificated aircraft such as the Cirrus Design SR20 and SR22 manufactured in Duluth, Minnesota and a variety of Cessna aircraft including the C-172/182 and new C-162 Skycatcher. To date, BRS Aerospace parachute recovery systems have been credited with saving the lives of 236 pilots and passengers.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words such as "anticipates," "expects," "plans," "believes," "intends," and other similar words or phrases. These statements are only predictions, and are based on current information and expectations. Such statements involve a number of risks and uncertainties, including market fluctuations, pricing, procurement, manufacturing efficiencies, operating risks, and other risks that could cause the actual results to differ materially from those projected. For more information, review the company's filings with the Securities and Exchange Commission, particularly the Company's annual report on Form 10-KSB. All forward-looking statements are qualified in their entirety by this cautionary statement, and BRS undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

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CONTACT: Gary D. Moore Email Contact Larry E. Williams Email Contact Voice: 651-457-7491 FAX: 651-457-8651

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