Netflix Releases Full Viewership Data for First Time Ever

By Ben Glickman

Netflix released its first-ever engagement report, revealing the viewership of its top programming through the first six months of the year.

The streaming giant has previously declined to release specific data on viewership of all its programs. The engagement report released Tuesday reports hours viewed for over 18,000 titles, including Netflix originals and licensed content.

Netflix and other streaming services agreed in September to allow writers greater insight on show performance on streaming. The Writers Guild of America said at the time streamers would share performance metrics with the union on a confidential basis.

The company said that the titles in the report cover 99% of all viewership on Netflix and covers almost 100 billion hours.

Netflix's top-performing program from January to June was "The Night Agent," which had over 800 million hours viewed.

Netflix said the report, which will be released twice a year, will "give creators and our industry deeper insights into our audiences, and what resonates with them."

Write to Ben Glickman at [e-mail]

(END) Dow Jones Newswires

December 12, 2023 15:14 ET (20:14 GMT)

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