SeaWorld makes a splash on NYSE

Leading theme park brand enters the Wall Street jungle

SeaWorld Entertainment Inc., a leading theme park and entertainment company, opened for trading last week on the New York Stock Exchange (NYSE) under the ticker symbol “SEAS” after its initial public offering.  Goldman, Sachs & Co., LLC is the Designated Market Maker for the company’s stock.

CEO Jim Atchison, along with members of SeaWorld Entertainment’s leadership team, celebrated the company’s public debut by ringing the exchanges opening bell and visiting the trading floor to witness the stock opening.  Prior to the bell ringing, SeaWorld Entertainment were keen to try and bring the experience of its theme parks to the NYSE as SeaWorld performers, penguins, otters and a lemur paraded across the trading floor. No biological bulls or bears were reported as being present at the time, though we expect some were present on the trading floor.

SeaWorld Entertainment operates 11 U.S. theme parks:  SeaWorld Orlando, SeaWorld San Diego, SeaWorld San Antonio, Busch Gardens Williamsburg, Busch Gardens Tampa, Discovery Cove in Orlando, Aquatica water parks in Orlando and San Diego, Water Country USA in Williamsburg, Adventure Island in Tampa and Sesame Place, a children’s play and water park near Philadelphia that is based on the characters of Sesame Street.

In addition, SeaWorld has introduced Sesame Street brands in its other theme parks through Sesame Street-themed rides, shows, children’s play areas and merchandise.

SeaWorld Entertainment presents itself as a “leading theme park and entertainment company delivering personal, interactive and educational experiences that blend imagination with nature and enable its customers to celebrate, connect with and care for the natural world we share” owns or licenses a portfolio of globally recognized brands including SeaWorld, Shamu and Busch Gardens.

The question is, will investors have a whale of a time, sink or swim or get bitten by the jaws of the market?

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Comments

1. Tom Frew says:

   April 24, 2013 at 10:09 am

   What a great story! I thank you for posting.

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