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Capturing the right data allows hoteliers to improve their guest’s experience when visiting their hotel. Gathering this kind of information allows you to personalize your visitor’s current or future stay, and it’s a valuable tool that shouldn’t be ignored!
The hotel industry is continuously evolving, and using the latest development in technology – such as the Duve guest experience platform – lets you meet guests’ demands efficiently and quickly. Acquiring useful data allows you to go above and beyond your guest’s expectations when they visit your establishment.
Knowing what data to collect and how to use it to improve the guest experience of your hotel visitors allows you to stand out as an exceptional hotelier.
Besides improved guest satisfaction, the right data will grow your business’s revenue and streamline operations. Read on as we talk about the value of collecting data to enhance your guest’s hotel stay.
What Data Should You Collect to Improve Guest Experience?
Before deciding how to use data to improve your guest’s stay at your hotel, you need to know what information to gather.
Contact Details
Contact details such as full names, physical and email addresses, and mobile numbers can be collected when the guest makes a booking or is checking in on arrival.
Demographics
Vital information can be gathered from your guest’s demographics, and this includes nationality, gender, age, marital and parenting status.
Reasons for Travel
Capture the reason for your guest’s stay at your hotel and keep it on hand for future visits. Guests travel for several reasons, such as for business, vacation, honeymoon, or needing accommodation close to a hospital where a relative or friend is receiving medical treatment.
Personal Preferences
Ask your guest if they have any personal preferences such as room location and type, meal times, dietary requirements, and any other information they would like you to know about. This data can be captured on the booking form or when your guest checks in.
Other Useful Data
Specific data such as comments made by guests to your hotel staff, feedback after a visit, trip length, and how much they spent during their stay should be captured.
How to improve your guests experience with the data we collected
Using a digital tool such as the Duve guest experience platform allows you to capture the right data, as mentioned above. It makes it easier and more efficient for your hotel staff to manage and utilize the information while giving your guests the ultimate hospitality experience during their stay.
What are the benefits of collecting the right data for your guest’s hotel stay? Let’s take a look.
Personalization of Guest Experience
Having your guests’ full names, demographics, personal preferences, and other specifics, such as length of stay, allows you and your staff to personalize their experience. Not only does this make your guest feel special, but it also ensures all their needs are met before and during their hotel stay.
Sending out an email confirmation of their booking, acknowledging their room preferences, and providing the right meals reassures your guest that they’re dealing with professional hospitality service. Personalizing your guest’s hotel experience raises the bar from mediocre to sublime and guarantees your visitor will return over and over again.
Improved Marketing Campaigns and Affordable Pricing
Collecting the right guest data allows you to market your hotel more effectively while using the information to create the best approach for attracting guests. The right digital platform for hospitality services will guide you through the process of managing the data for your marketing campaigns and pricing strategies.
Improved marketing campaigns that include promotional offers or deals attract potential guests who feel they’re getting an affordable experience. With more people looking for cost-effective holidays or business stays, the right marketing approach can encourage guests to book at your hotel.
Maximizing Direct Bookings
Capturing the right guest data lets you encourage your visitors to take advantage of direct booking facilities. Not only does this approach personalize the customer experience with your hotel, but it removes the need for a third-party booking agent.
By collecting data on customer preferences, such as the types of rooms they prefer, the amenities they prioritize, and the price range they are willing to pay, hoteliers can create targeted campaigns such as discounts or extra services that resonate with their audience. This can help drive more direct bookings by appealing to customers who are more likely to book directly with the hotel.
Additionally, data collection on customer behavior, such as the pages they visit on the hotel website and the types of rooms they search for, hoteliers can personalize the booking experience to make it more relevant and engaging. This can improve the customer experience and increase the likelihood of direct bookings.
Final Thoughts
Collecting the right data during booking or on arrival prepares your hotel staff to give your guest an experience they won’t forget in a rush. The data can be used for both current and future stays, encouraging return visits from satisfied customers.
Using a digital platform for hospitality services makes capturing data simple while ensuring you get the right information the minute your guest engages with your website or hotel receptionist. The tool can be used to store information safely while improving demand analytics, marketing campaigns, and boosting revenue.
However, the key to a successful hotel is guest satisfaction, and with the right data, you can guarantee the ultimate hotel stay experience every time. By improving the guest experience, your reputation as a hotelier can only get better!
