British/Kosovan singer-songwriter Dua Lipa has collaborated with Jaguar to make music in a completely new way. Using Jaguar’s custom-made software, she created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.
The track has already become the most remixed song in history following its launch at an exclusive gig at Sugar City in Amsterdam, where music fans and stars from across Europe, including supermodel Doutzen Kroes and actress Alix Benezech, drove the all-electric I-PACE to create their own versions.
To create her own remix of ‘Want To’, Dua Lipa drove the Jaguar I-PACE, and her style of driving was captured by the car’s intelligent sensors. From the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track; from the tempo to the arrangement and the overall feel.
The Dua Lipa x Jaguar version of ‘Want To’ appears on the album ‘Dua Lipa The Complete Collection’, released this Friday, 7 September.
It’s not only drivers who can remix the track, music fans across the globe will also be able to create their own versions of the Dua Lipa song by using Jaguar’s clever remix software at http://remix.jointhepace.com. This innovative app allows users to remix the Dua Lipa track using their Spotify streaming history – taking data from the music they listen to and rearranging elements of the track to create a personalised version.
About Jaguar
Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for 80 years. Today’s world-class Jaguar family embodies the Art of Performance, with the remarkable, much admired and award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance crossover – the fastest-selling Jaguar ever, the new E-PACE compact performance SUV and now I-PACE, the all-electric performance SUV that puts Jaguar at the forefront of the electric vehicle revolution.
For more information contact:
Website: jointhepace.com
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YouTube: www.youtube.com/JaguarCars
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Thomas O’Connell, Jaguar Land Rover, toconnel@jaguarlandrover.com
Camilla Barrett, The Brooklyn Brothers camillabarrett@thebrooklynbrothers.com
Jack Howells, The Brooklyn Brothers, jackhowells@thebrooklynbrothers.com