Nodle's blockchain-based content
authentication solution, Click Certify, to be used by media and
enterprises to authenticate press releases and other corporate
documents
CANNES,
France, June 18, 2024 /PRNewswire/ -- Nodle
(NODL), a digital trust network for social good and a leader in
blockchain innovation, is announcing Vivendi, a global leader in
culture, entertainment, media and communications as the first
enterprise to adopt Nodle's Click Certify document
authentication technology. Vivendi will leverage Click Certify to
authenticate business documents, including its press releases.
Click Certify is a new addition to Nodle's family of authentication
tools, which already includes the ContentSign SDK, the clickapp.com
web property and the new Click camera mobile app, available now on
iOS and Android, all released earlier this year.
Vivendi's use of Click Certify to authenticate and securely
publish press releases leverages the Nodle's blockchain technology
and cryptographic proofs to ensure that each document is unaltered,
verifiably signed by authorized personnel, and timestamped
accurately. Anyone in possession of a press release (such as a PDF
file) that has been signed by Nodle's Click Certify is able to
verify the provenance of the file, as well as check the date and
time of publication.
"At Vivendi, we believe that content protection is key for an
ethical development of generative AI. We are keen to test and learn
with and from new innovative solutions. We carried out a project
together with Nodle to certify our press releases through the
adoption of the ContentSign solution. This proof of concept aims at
demonstrating that the C2PA standard implemented by the Click app
can be applied to photos, videos, music, voices, and identities.
Ultimately, our goal is to protect all our content in the near
future," said Fabien Aufrechter, VP web 3.0 Vivendi.
"Our partnership with Vivendi is a milestone in the global
adoption of Click Certify by businesses all over the world. We're
entering a new era of AI, where digital trust is paramount for
businesses of all sizes and it's more important than ever for
content consumers to have tools to prove reality and verify what is
real" said Micha Benoliel, CEO and
Co-founder of Nodle. "Blockchain has many real-world use cases and
we believe press release and document authentication is a big one.
We look forward to helping businesses authenticate their stories
and be better protected from disinformation campaigns."
Timely and accurate information is the lifeblood of the
fast-paced world of news and media. For an organization like
Vivendi, which frequently disseminates press releases that have the
potential to influence public opinion and media narratives,
providing a way for journalists and the reading public to more
easily authenticate news distributed through newswires and media
agencies has been a longstanding challenge. Media have historically
relied on manual verification, which can be slow and error prone,
while content consumers have most often had to simply put their
trust in media organizations with no easy way to confirm content
authenticity for themselves. Until now, technology solutions to the
problem were both too expensive and too complicated. With the Click
app and Click Certify, journalists, publications, content consumers
and the general public will be able to instantly and easily
validate the authenticity and provenance of press releases and
other information.
Click Certify is designed to be user-friendly and allows
authorized executives to quickly upload official PDFs, like press
releases, through a simple drag-and-drop interface on the secure
Vivendi Click Certify-enabled website. Once uploaded, the
authorized executive digitally signs the transaction and initiates
the publication process online.
Click Certify for content publishers includes:
- Publication: Executives publish a press release by
simply dragging and dropping the PDF file onto a Click
Certify-enabled web interface.
- Digital Signature: Click Certify employs advanced
cryptographic methods to ensure that the transaction is securely
signed by the authorized executive.
- Transaction Reference: Upon successful publication,
Click Certify provides a blockchain transaction reference and a
link. This serves as a verifiable record of the press release's
authenticity and publication date and time.
Click Verify for content consumers includes:
- Verification Check: External parties such as journalists
in possession of the PDF or consumers viewing the news online, can
verify its authenticity by using the same drag-and-drop
interface.
- Transaction Validation: Upon uploading the PDF, Click
cross-references it with the blockchain record and provides
detailed transaction information, validating the document's
authenticity and the exact date and time of publication.
This solution offers a new approach to ensure the integrity of
press releases, providing a fast, reliable, and transparent method
for both publishing and certifying official communications.
About Vivendi
Since 2014, Vivendi has been building a world-class content,
media and communications group. Canal+ Group is a major player in
the creation and distribution of cinema and audiovisual content on
all continents. Lagardère is the world's third-largest book
publisher for the general public and educational markets and a
leading global player in travel retail. Havas is one of the largest
global communications groups with a presence in more than 100
countries. Vivendi is also active in the magazine business (Prisma
Media), video games (Gameloft) and live entertainment and ticketing
(Vivendi Village). It also owns a global digital content
distribution platform (Dailymotion) and a subsidiary dedicated to
providing very high-speed Internet access in Africa (GVA). Vivendi's various activities
work closely together as an integrated group committed to
transforming its businesses to meet the expectations of the public
and anticipate constant changes. As a committed group, Vivendi
contributes to building more open, inclusive, and responsible
societies by supporting diverse and inventive creative works,
promoting broader access to culture, education, and its industries,
and increasing awareness of 21st century challenges and
opportunities.
About Nodle & Click
Nodle is a digital trust network for social good built on
zkSync, the leading Ethereum Layer 2 blockchain. Nodle
leverages smartphones as nodes to create a
decentralized physical infrastructure (DePIN) for
real-world use cases. With its proprietary Click Certify and
ContentSign technologies plus global reach in 193 countries, Nodle
empowers enterprises and developers to build unique applications
for sourcing trusted digital content, locating assets or accessing
remote sensors. Today, the network maintains over 130,000
DAU and over 700,000 MAU (live network map
http://network.nodle.com). Nodle recently launched
the Click camera app to establish proof of provenance for
media and certify the authenticity of user-generated content.
Click, ContentSign and Click Certify all support the Coalition for
Content Provenance and Authenticity (C2PA) and Nodle is a member of
the Adobe-led Content Authenticity Initiative (CAI). Anyone with a
smartphone can join the Nodle network today and start using Click.
Download Nodle on iOS or Android, Click on iOS or Android and visit
us at nodle.com and clickapp.com.
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SOURCE Nodle