Control Techniques and KB Electronics are excited to announce
that, starting on May 1, 2024, they
will undergo a brand elevation process and transition to Nidec
Drives.
ST. LOUIS ,
May 1,
2024 /PRNewswire-PRWeb/ -- This decision has been
made with strategic initiative and progression in mind. Control
Techniques and KB Electronics, with over 50 years of experience,
represent innovation and trailblazing in the drives sector;
becoming Nidec Drives aligns with their forward-thinking
approach and dedication to staying ahead in an ever-evolving
market.
We create the world's motion. We provide
electric drive solutions that add value to our world, from the
production of food and movement of materials and people to keeping
us comfortable in any environment. We are everywhere, we make a
difference. Together, we make the world spin smarter.
It's important to emphasize that this change will not affect any
of the products or services currently offered by Control Techniques
or KB Electronics. Their product lines will remain at the same high
level of quality, innovation, and service that their customers have
come to expect. There will be changes to branding on social media
channels, product labeling, and brochures, but customers can rest
assured that the same team of drive obsessives is behind the
wheel.
This strategic decision signifies greater collaboration with
Nidec, a global brand, giving further opportunities to produce more
of what customers want and need. Becoming Nidec Drives enables
Control Techniques and KB Electronics to harness Nidec's strength
and resources, meaning greater prospects and collective
possibilities. This change will not only strengthen their valued
stakeholder relationships but also ensure a more efficient and
effective experience for all.
Nidec Drives, as they embark on this new chapter, remains firmly
committed to their existing values of prioritizing customer success
and satisfaction. If you want further information on this process,
please contact your local Nidec Drives drive center. They are
always ready to help.
Media Contact
Rob Kelly, Control Techniques, 1
952 995-8173, rob.kelly@mail.nidec.com,
www.controltechniques.com
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SOURCE Control Techniques