Select Purchases of Smoothie King Refreshers
Come with a $50 ResortPass Credit
to Stay Refreshed Poolside All Summer Long
DALLAS, May 21, 2024
/PRNewswire/ -- Smoothie King, the world leader in smoothie
innovation, today launched a new beverage category, SK Refreshers,
a line of iced-cold, lightly caffeinated fresh fruit beverages.
Following successful market tests in late 2023 and February 2024, SK Refreshers join menus
nationwide as the brand's first-ever beverage served over ice. The
launch also marks the first permanent menu layer for Smoothie King
since the launch of Smoothie Bowls in April 2023.
SK Refreshers pack a punch with ice-cold blends of real fruits
and juice, plus Vitamin A and E antioxidants. Available in
Pineapple Mango and Strawberry Guava, each flavor also comes in a
lemonade version for an extra burst of sweetness. Naturally
caffeinated with green coffee beans, SK Refreshers offer real
energy without artificial flavors or preservatives and contain 10g
or less of added sugar per 20oz serving.
"We're declaring it's a 'no bummer summer' with our summertime
drink line-up that offers a burst of flavor with SK Refreshers and
Lemonade Smoothies," said Marianne
Radley, Chief Marketing Officer at Smoothie King. "Our SK
Refreshers are made with real fruit, contain no artificial flavors
or preservatives, and seriously taste like summer in a cup."
In addition to the new beverage innovation, Smoothie King is
partnering with hotel day access booking platform ResortPass to
keep you refreshed all summer. With temperatures rising and summer
approaching, staying cool can be a challenge without a pool, and
ResortPass makes it easy to spend the day poolside at a hotel or
resort near you. To celebrate the launch of SK Refreshers, Smoothie
King is offering a free $50
ResortPass credit to select guests with the purchase of a SK
Refresher™. Simply upload a valid SK Refresher™ receipt from
Smoothie King to SKStayRefreshed.com to be entered for a chance to
redeem a voucher to book a hotel day-pass for pool access without
paying a nightly room fee. Hurry, as the number of passes is
limited*.
Smoothie King's summer beverage lineup also includes the return
of Lemonade Smoothies, available in stores starting today. This
year the limited-time-only Lemonade Smoothie offering will be
available in two new flavors, Blueberry and Raspberry, and the
fan-favorite Watermelon flavor returns the menu – all perfectly
blended with real fruit and real juice.
For more information about Smoothie King and it's summer lineup,
please visit www.smoothieking.com.
*See Official Rules on SKStayRefreshed.com.
About Smoothie King
Smoothie King, the original
U.S. smoothie franchise—founded in 1973—is a privately
held, Dallas-based company with more than 1200 units
worldwide.
The brand is committed to its mission to inspire a healthy and
active lifestyle through its Clean Blends initiative, which focuses
on providing great-tasting smoothies with more whole fruits and
vegetables while removing artificial flavors, colors and
preservatives and added sugars in many of its blends. In
April 2023, Smoothie King launched
Smoothie Bowls, topped with whole fresh fruit and premium Purely
Elizabeth™ granola, made with wholesome ingredients, non-GMO fruits
and packed with flavor and nutrients. Smoothie King also offers
retail products that include sports beverages, energy bars,
vitamins, supplements and more.
Repeatedly recognized as a top franchise opportunity, Smoothie
King was recently featured in the top 100 of Restaurant
Business's and Nation's
Restaurant News' 2023 Top 500 lists. The
brand was also just named the No. 1 most beloved limited-service
brand among millennials in Technomic's "2023 America's
Favorite Chains" study, and recently ranked No. 15
in Entrepreneur magazine's highly competitive
"Franchise 500" ranking of the top franchise brands. To order, go
to SmoothieKing.com; for franchising opportunities, head to
SmoothieKingFranchise.com.
About ResortPass
ResortPass is leading the rise of the
day guest. In just three clicks, ResortPass lets you book day
access to luxury hotel amenities, including pools, spas, rooms, and
fitness facilities. Whether you're in need of some R&R in your
hometown, a luxury place to spend the day while traveling, or a
beautiful location to work from, ResortPass has over 1,300 top
luxury hotel partners around the US and beyond. For more
information, visit https://www.resortpass.com/.
Press Contact
ALISON BROD MARKETING + COMMUNICATIONS
smoothieking@abmc-us.com
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SOURCE Smoothie King