THE BRAND LAUNCHES A PERSONALIZED AI
EXPERIENCE IN PARTNERSHIP WITH AI AND METAVERSE
LEADER THAT TAKES SNEAKER FANS INTO THE FUTURE OF
FASHION
SHARE YOUR FAVORITE PHOTO MEMORY WITH
@REEBOKIMPACT ON INSTAGRAM TO GENERATE A CUSTOM DIGITAL
SNEAKER
Download hi-res
images here
View the teaser video here
LOS
ANGELES, May 9, 2024 /PRNewswire/ -- Reebok,
the iconic and irreverent sports culture brand, today announced the
launch of "Reebok Impact" – a custom AI fashion experience
on Instagram. Reebok Impact expands the boundaries of sneaker
culture by putting new technology into the hands of everyday
consumers, allowing the creation of AI-infused, custom digital
sneakers.
Sneaker fans globally can immortalize their photo memories in
the form of a Reebok digital sneaker by sending it via Instagram DM
to @reebokimpact. In a real-time chat, Futureverse's AI will
craft a custom sneaker in the colors and style of the image. Users
can choose between the iconic Reebok Pump, Classic Leather, or Club
C models, and customize the digital sneaker with AI-generated art.
From soul to sole; the original photo memory will be stored in the
sole of the sneaker, representing the impact of the memory on the
soul.
The experience is free for up to 4 digital sneaker creations
which you can share or purchase as game ready files compatible with
Unreal Editor for Fortnite (UEFN), Roblox and will be interoperable
with many virtual experiences to come, including the recently
announced upcoming AAA MMO game OPEN, from the creators of
Ready Player One.
"We are thrilled to announce the launch of Reebok Impact, which
marks an important milestone in our commitment to innovation and
technology. We are excited to partner with Futureverse to explore
new and engaging ways to bring our brand's ethos to a wider
audience. Through Reebok Impact, we look forward to revolutionizing
the digital fashion landscape and providing our customers with a
unique and immersive experience," said Todd Krinsky, CEO of Reebok.
"We couldn't be prouder to introduce this initial experience as
part of our long-term partnership with Reebok. Together we've
pushed the boundaries of both personal expression with the
exemplification of life imitating art and art imitating
life. Leveraging AI creates an easy-to-navigate user experience
that meets sneaker fans where they are. The future of fashion has
arrived, and this is only the beginning," said Shara Senderoff and Aaron McDonald, Co-Founders of
Futureverse.
As the popularity of avatar wearables continues to grow, Reebok
and Futureverse have created an innovative roadmap to further
bridge the virtual and physical worlds. In addition to designing a
commemorative digital sneaker, users can discover an incentive for
a sneaker purchase IRL within Reebok Impact.
"Reebok Impact" is the first launch from Futureverse and Reebok,
who announced their partnership last year with the intention of
creating innovative artificial intelligence, web3, blockchain-based
gaming and metaverse experiences for consumers, broadening product
interactions across the Reebok ecosystem.
For more information and to create your own personal Reebok
Impact, visit Reebok Impact on socials: @reebokimpact.
About Futureverse:
Futureverse is a leader in
revolutionary AI and metaverse technologies that enable open,
scalable, and interoperable apps, games and experiences. Focused on
building the technological infrastructure of the open metaverse,
Futureverse maintains one of the largest digital collectible
communities in the world and has amassed an expansive cultural
footprint within the metaverse space and beyond through strategic
partnerships with the world's leading IP and brands. To date,
Futureverse has built innovative experiences with renowned
organizations including Warner Brothers, FIFA, Mastercard,
Authentic Brands Group, Reebok, and Muhammad Ali, along with the recent launch of
Readyverse Studios, exclusively bringing the Ready Player
One franchise to the metaverse across web3. For more
information, visit futureverse.com.
About Reebok
Reebok is an iconic and irreverent sports
culture brand with a rich and storied fitness heritage dating back
to 1895. Founded on athletic footwear that changed the direction of
sport, Reebok continues to introduce innovations that propel the
industry forward. Today, Reebok sits at the intersection of active,
lifestyle and sport, offering high quality and modern styles that
are adaptable for every occasion. The brand strives to deliver
every athlete, from professionals to enthusiasts, with the
opportunity, products and inspiration to reach their full
potential. Reebok currently operates in 80 countries with
approximately 400 freestanding stores around the world. For more
information, visit Reebok.com. Discover Reebok on Instagram,
Twitter and YouTube.
Press Contacts:
Chelsey
Northern, Elana Weiss Rose,
Cory Councill (The Untold)
futureverse@wearetheuntold.com
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SOURCE Futureverse